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With about 80 thousand inhabitants, Concordia (SC) receives the largest entrepreneurship and technology event

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With about 80 thousand inhabitants, Concordia (SC) receives the largest entrepreneurship and technology event

With approximately 80 thousand inhabitants and located 70 km from Chapeco, the city of Concordia (SC) is preparing to receive another edition of the HJ Conference, one of the main events of entrepreneurship and innovation in the country. In order to explore the regionality of the place and offer an immersion in themes related to management, sales, marketing, innovation and Artificial Intelligence, the conference 26, 27 and 28 September 28 2 will count on the participation of major companies such as Sicredi, O Boticario and Exact Sales. 

This year, HJ will also feature renowned speakers such as Joao Branco, as well as directors of Formula 1, Embraer and IBM, who promise to raise the level of discussions and share insights on innovation, technology and leadership. The event has, to date, confirmed participants from more than 130 cities, and 60% of them are from major centers in different states of Brazil, positioning Concordia on the map of innovation and business events.

“O event seeks to provide a connection with the public, a unique experience and connected with regional culture.We want to show participants that it is possible to transform their lives and their businesses, often in a simple”, says Alexandre Weimer, founder of the HJ Conference.

With 300 lectures, the event will have seven simultaneous rooms.In addition, the audience of the HJ Conference will have access to sponsored technical rooms, where exclusive masterclasses will take place for groups of up to 30 people. 

The last tickets are on sale at official website.

HJ Conference

Date26, 27 and 28 September

Schedule9 Hours to 19h

Local: Concordia, Santa Catarina 

More info: vAcesse here

Mobility month: how coworkings redefine the relationship between locomotion and work

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Mobility month: how coworkings redefine the relationship between locomotion and work

According to a survey conducted by Arval, eight out of ten Brazilian companies already bring at least one mobility alternative for their employees in relation to the corporate car or public transport. This new look at the subject is a consequence of the various recent changes in the world of work, especially with the growth of coworking.

Daniel Moral, CEO and co-founder of Eureka Coworking, one of the main global networks in the sector, these spaces transform the way people move around cities, since they have flexible opening hours and location close to subway stations, bike paths and even the homes of workers. “They are environments aimed at those who want to optimize time and reduce the stress of DISPL displacement, he says.

The executive also reinforces that this segment is fundamental not only to leverage careers, but also the businesses of companies. “Opermanents can organize their day to day with tranquility, dedicating themselves both to their personal and professional lives. This generates greater satisfaction with their contractors, who, in addition to saving the costs of transportation, earn in productivity”, he adds. 

Importance of bicyclesEureka Coworking is an example of how coworkings impact the relationship between work and mobility, mainly by emphasizing the relevant role of bicycles. In addition to having units located in strategic points of the city, such as Avenida Paulista, in front of the Cyclist Square, the company buildings encourage coworkers to move with the means of transport in their own decorations, which simulate bike paths.

Part of this is also due to Moral being co-creator of the project SP Bike Tour, initiative that promotes bike tours by different routes in the state capital. The project has already impacted more than 80 thousand people and collects more than 1 ton of food per month.

“A bicycle, for me, has always been synonymous with freedom, accessibility, sustainability and well-being”, emphasizes the executive.“It is one of the means of transport that most accompanies a dynamic lifestyle and connected to the urban environment, so we will continue motivating our coworkers to incorporate this practice in their trajectories”, he adds.

Coworking is also equipped with all the necessary infrastructure for cyclists, such as free bike racks.In addition, Eureka supports initiatives such as Cycling, Cycling and Getting to Bike, as well as Shimano Fest, the largest event in the two-wheeled sector.

World Car Free DayAlso in Mobility Month, the World Car Free Day was celebrated on September 22. So Eureka Coworking promoted a special action on the day, taking 15 members to get to know the city of SP through the Bike Tour SP, which included reception with breakfast in Eureka located inside the Top Center Shopping, departure point of the tour through the city.

The action also extended to the Eureka Lisboa unit in Portugal. In the European Mobility Week 2024, which took place between September 16 and 22, the company organized a walking tour in Lisbon for companies installed in the city.

One of the main goals of the initiative is to stimulate less polluting mobility, as these cars emit a large amount of carbon dioxide into the atmosphere.The United Nations (UN) itself estimates that living without a car can reduce the annual carbon footprint by about 3.6 tons.

Moral also adds that actions can contribute to other people and companies rethink their relations with the city.“More than saving time lost in queues and traffic, leaving the car at home creates a logic of thinking more collective and focused on the good of society and the environment”, concludes.

Qive conducts survey on Fiscal and Financial Management Panorama 2024

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Qive conducts survey on Fiscal and Financial Management Panorama 2024

Qive (formerly Arquivei), a platform responsible for managing tax documents of more than 150 thousand companies in Brazil, is conducts survey on Fiscal and Financial Management 2024: study on business management in Brazil between September 23 and October 07, 2024. Taking into account that, according to the World Bank, Brazil is the country that spends the most hours with tax and tax obligations, the research seeks to understand the level of maturity of the backoffice areas (tax, purchasing, administrative and financial) of companies in the country, as well as project its overall scenario and overcome the main challenges. 

With the support of Endeavor Brazil, the research has quantitative content and will collect information from small, medium and large companies (except ME and MEI) from all over Brazil. The topics analyzed will be the different perspectives on processes, technologies and use of data in administrative tasks, management of tax documents, payments, accounts payable, finances, deliveries and obligations, among other essential activities for the operation of companies.

To contribute to the study, Qive invites professionals responsible for the backoffice areas of companies to answer the survey questionnaire (approximate duration of 15 minutes) by the link https://rebrand.ly/PanoramaQive-2024. Respondents will receive, in advance and, first hand, the complete survey, with all the analyzes and insights. The information shared by the participants will be kept confidential, being used only for the purpose of enriching the study. 

HP Work Relationship Index reveals that AI users have healthier relationships with work

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HP Work Relationship Index reveals that AI users have healthier relationships with work

HP Inc. (NYSE:HPQ) released its second annual survey today HP Work Relationship Index (HP Work Relationship Index, WRI), a comprehensive study exploring the world's relationships with work. The survey, which surveyed 15,600 respondents from various sectors in 12 countries, reveals that work is not working very well: only 28% of knowledge workers have a healthy relationship with work, an increase of one point compared to the results of last year. However, new findings highlight two potential solutions to improve the way people relate to work: AI and personalized experiences.

“The adoption of AI continues to transform the way we work and its use has grown globally and in Brazil,”, says Ricardo Kamel, general director of HP Inc in Brazil.“In addition, personalized work experiences are increasingly needed and business leaders need to invest in emerging technologies and develop their interpersonal skills to meet the expectations of” workers.

Personalized experiences at work can lead to healthier relationships with work

In its second year, the research continued to analyze aspects of people's relationships with work, including the role of work in their lives, their skills, capabilities, tools, workspaces, and their expectations regarding leadership.This year, the HP Work Relationship Index reveals an important universal need of knowledge workers: personalized work experiences. 

At least two-thirds of workers expressed a desire for personalized work experiences, including adapted workspaces, access to preferred technologies, and flexible work environments.These experiences are crucial for improving work relationships and have positive implications for both employees and businesses:

  • 64% of knowledge workers say that if the work were tailored or customized to meet their personal needs and preferences, they would be more invested in growing the company.
  • 69% of knowledge workers believe that this would improve their overall well-being.
  • 68% of knowledge workers stated that this would encourage them to stay longer with their current employers.

This desire for personalization is so strong that 87% of knowledge workers would be willing to give up part of their salary for it. On average, workers would be willing to give up up to 14% of their salary, with Generation Z workers resigning until 19%.

AI opens up new opportunities for knowledge workers to enjoy work and increase productivity

AI use among knowledge workers has increased to 66% in 2024, compared to 38% last year.Workers using AI are seeing the benefits, including a healthier relationship with work:

  • 73% feel AI makes their jobs easier, and nearly 7 in 10 (69%) are customizing the use of AI to be more productive, indicating that AI can be an ingredient to unlock a more personalized work experience.
  • 60% states that AI plays a key role in improving work-life balance.
  • 68% say AI opens up new opportunities for them to take advantage of the work.
  • 73% agree that a better understanding of AI will make it easier to advance their careers.

In addition, knowledge workers who use AI are 11 points happier with their relationship to work than their non-working colleagues.There is therefore an urgency to put AI in the hands of workers as soon as possible, as non-AI users have shown an increase in fear of replacing jobs with AI, with 37% expressing concern, a 5-point increase from last year.

Business leaders have low self-confidence; female leaders come out as positive standouts

Although on a global scale the index highlights little change, countries that have seen an increase in their individual work relationship index have shown a slight improvement in the six main factors of a healthy relationship with work (for example, mindfulness, self-awareness, communication, creative thinking, resilience, empathy, emotional intelligence) and the confidence of leaders in delivering them:

  • While more than 90% of leaders recognize the benefits of empathy, only 44% feel confident about their socio-emotional abilities.
  • Only 28% of workers feel consistent empathy from their leaders, although 78% greatly value this.

However, this year's survey revealed a positive point: female leaders.On average, female business leaders are 10 points more confident in their technical skills (specific knowledge, computing, presentation, etc.) and notably 13 points more confident in human skills than male leaders.In addition, the confidence of female business leaders in both skills has grown in the last year (plus 10 points in human skills, plus 4 points in technical skills), while confidence among male business leaders has remained stagnant in human skills and decreased in technical skills (minus 3 points).

For more information about the HP Work Relationship Index, visit the WRI website and to access the full report, please visit the HP Newsroom.

Methodology

HP ordered a survey online edelman Data & Intelligence (DXI), which collected data between May 10 and June 21, 2024 in 12 countries: USA, France, India, UK, Germany, Spain, Australia, Japan, Mexico, Brazil, Canada and Indonesia. HP surveyed 15.6 thousand respondents in total 12 thousand knowledge workers (one thousand in each country); 2.4 thousand IT decision makers (200 in each country); and 1.2 thousand business leaders (one hundred in each country).

ClickBus reports 33% sales growth at Rock In Rio

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ClickBus reports 33% sales growth at Rock In Rio

ClickBus, a platform for solutions for travelers and road vehicles, recorded a growth of 33% in the sale of tickets for Rock in Rio 2024 compared to the last year that the event was held. According to the company, the road movement on weekends, bound for Rio de Janeiro, during the festival, surpassed the Carnival and New Year.

Among the main origins of travel, the city of Sao Paulo stands out representing more than 40% of the total sales volume of the period. The regions that grew the most with destination to the city of Rio de Janeiro were: Volta Redonda in Rio de Janeiro with 130% of growth and Juiz de Fora in Minas Gerais with 11% of increase.

“Road travel is a great option for consumers moving to festivals, and online shopping makes it much easier to organize and anticipate the passenger agenda.There has been a great evolution in the industry and today there are modern fleets, equipped with special buses, onboard services and Wi-Fi access, a true premium” experience, says Phillip Klien, CEO of ClickBus.

ClickBus invests in research and analysis of consumer profiles, and from the latest data it was possible to see that travelers are looking for road trips during the festival period to rest during the stretch, for the ease of buying through the application and the competitive price.

Microsoft's Trusted AI: unlocking human potential starts with confidence

Numoto Takeshi
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Microsoft's Trusted AI: unlocking human potential starts with confidence

As AI advances, we all have a role to play in unlocking the positive impact of AI for organizations and communities around the world, which is why we are focused on helping customers use and create AI trusted, that is, an AI safe, protected e private.  

At Microsoft, we have commitments to ensure reliable AI and are building cutting-edge support technology.Our commitments and capabilities go hand in hand to ensure our customers and developers are protected at every layer.

Based on our commitments, we are announcing new ones today resources products to strengthen the security, protection and privacy of AI systems.

Security. Security is our top priority at Microsoft, and our Future Safe Initiative (SFI, in English) expanded underscores the commitments of the entire company and the responsibility we feel to make our customers more insurances. This week, we announce our first SFI Progress Report, highlighting updates that span culture, governance, technology and operations. This fulfills our promise to prioritize security above all else and is guided by three principles: secure by design, secure by default and secure operations Microsoft Defender and Purview, Our AI services have basic security controls, such as built-in functions to help prevent immediate injections and copyright violations. Based on them, today we are announcing two new features: In addition to our primary offerings, we Microsoft Defender and Purview, Our AI services have basic security controls, such as built-in functions to help prevent immediate injections and copyright violations. Based on them, today we are announcing two new features:

  • Evaluations no Azure AI Studio to support proactive risk analysis.
  • Microsoft 365 Copilot will provide transparency in web queries to help administrators and users better understand how web search improves Copilot response.

Our security features are already being used by customers. Cummins, a 105-year-old company known for its motor manufacturing and development of clean energy technologies, the he turned to Microsoft Purview to strengthen your data security and governance by automating data classification, tagging and labeling. EPAM Systems, a software engineering and business consulting firm, has deployed  the Microsoft 365 Copilot to 300 users because of the data protection they receive from Microsoft. J.T. Sodano, Senior Director of IT, shared that “we were much more confident with Copilot for Microsoft 365, compared to other LLMs (large language models), because we know the same data and information protection policies we set up in the Microsoft Purview apply to Copilot.”

Security. Including security and privacy, the broader principles of Responsible AI from Microsoft, Established in 2018, we continue to guide how we safely create and deploy AI across the enterprise. In practice, this means properly building, testing, and monitoring systems to prevent undesirable behaviors such as harmful content, bias, misuse, and other unintended risks. Over the years, we have made significant investments in building the governance framework, policies, tools, and processes necessary to defend these principles and build and deploy AI securely. At Microsoft, we are committed to sharing our learnings on this journey of defending our Responsible AI principles with our customers. We use our own best practices and learnings to provide people and organizations and tools to create AI by the same high standards that we strive to create.

Today, we are sharing new capabilities to help customers pursue the benefits of AI while mitigating the risks:

  • A resource correctional in the grounding detection functionality of Microsoft Azure AI Content Safety that helps fix hallucination problems in real time before users see them.   
  • Embedded Content Security, which allows customers to insert Azure AI Content Safety into devices. This is important for on-device scenarios where cloud connectivity may be intermittent or unavailable.   
  • New assessments in Azure AI Studio to help customers assess the quality and relevance of outputs and how often their AI application generates protected material.  
  • Detection of protected material for programming it is now in preview in Azure AI Content Safety to help detect pre-existing content and code. This feature helps developers explore public source code in GitHub repositories, promoting collaboration and transparency, while enabling more informed coding decisions.

It is amazing to see how customers across industries are already using Microsoft solutions to build more secure and reliable AI applications  unity, the Unity a platform for 3D gaming, it used Microsoft Azure OpenAI Service to create Muse Chat, an AI assistant that makes it easy to develop games. Muse Chat uses content filtering templates in the Azure AI Content Safety to ensure responsible use of the software. In addition, the ASOS, a UK-based fashion retailer with nearly 900 brand partners, it used the same internal content filters in Azure AI Content Safety to support high-quality interactions through an AI app that helps customers find new looks.

We are also seeing the impact on the educational space. The Public Schools of New York City they partnered with Microsoft to develop a secure and appropriate chat system for the educational context, which they are now testing in schools. The South Australian Department of Education it also brought generative AI into the classroom with EdChat, relying on the same infrastructure to ensure safe use for students and teachers.

Privacy. Data is at the heart of AI, and Microsoft's priority is to help ensure that customer data is protected and supported through our privacy principles longstanding, which include user control, transparency and legal and regulatory protections.To develop this, today we are announcing:

  • Confidential inference in previous version in our Azure OpenAI Service Whisper model, customers can develop generative AI applications that support verifiable privacy from end to end. Confidential inference ensures that sensitive customer data remains safe and private during the inference process, which is when a trained AI model makes predictions or decisions based on new data.   
  • The general availability of Azure Confidential VMs with NVIDIA H100 Tensor Core GPUs, which allow customers to protect data directly on the GPU.This is based on our confidential computing solutions, which ensure that customer data remains encrypted and protected in a secure environment so that no one has access to the information or system without permission.
  • Azure OpenAI Data Zones for the European Union and the United States are coming soon and build on the existing data residency provided by Azure OpenAI Service, making it easier to manage the data processing and storage of generative AI applications. This new functionality gives customers the flexibility to scale generative AI applications across all Azure regions within one geography, while giving them control of data processing and storage within the EU or the US.

We have seen growing customer interest in confidential computing and enthusiasm for sensitive GPUs, including from the application security provider F5, which is using Azure confidential VMs with NVIDIA H100 Tensor Core GPUs to create advanced AI-based security solutions, ensuring the confidentiality of the data its models are analyzing Royal Bank of Canada (RBC) Integrated Azure confidential computing into its own platform to analyze encrypted data while preserving customer privacy.With the general availability of Azure sensitive VMs with NVIDIA H100 Tensor Core GPUs, RBC can now use these advanced AI tools to work more efficiently and develop more powerful AI models. 

Reach more with reliable AI

We all need and hope for an AI that we can trust, and we've seen what's possible when people are empowered to use AI reliably, from enrich employee experiences e reshape business processes even reinvent customer engagement e reimagining our lives everyday. With new features that improve security, protection and privacy, we continue to enable customers to use and build trusted AI solutions that help every person and organization on the planet achieve more. Ultimately, trusted AI encompasses everything we do at Microsoft and is essential to our mission as we work to expand opportunities, gain trust, protect fundamental rights, and promote sustainability in everything we do.

With the migration of import operations to the Single Foreign Trade Portal, companies invest in new technologies

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With the migration of import operations to the Single Foreign Trade Portal, companies invest in new technologies

In order to simplify and add efficiency to foreign trade processes, reducing time, bureaucracy and costs in import operations, the government and the IRS announced the replacement of the old Siscomex LI/DI by the Single Foreign Trade Portal. The first stage of migration begins on October 1 through the Single Declaration of Importation (Duimp), which must already be made in the new system. Asia Shipping, the largest logistics integrator in Latin America, already invest in technologies that integrate with the new government platform.

To ensure the agility demanded by these operations, especially in this new scenario of increasing digitalization, the company recently acquired the acquisition of the startup Dati, starting to offer a cloud platform and based on artificial intelligence (AI). The solution automates the entire import routine and autonomously performs almost 87% of the routines of this business front, from order tracking to cargo delivery, allowing the importer and exporter the visibility of its operation on a single screen. 

According to Rafael Dantas, Asia Shipping's commercial director, systems like the old Siscomex, which has been in place since 1993, have undergone few updates in recent years, which has stimulated the search for parallel platforms that could optimize routines and workflows. 

“We are realizing a greater interest of customers in this solution that we have adopted, even more with the beginning of this migration that begins now in October. With this new version and change to Duimp, there will be a whole different format, where information will be passed on in advance to the IRS. And in this sense, through integration with our Dati platform, we will have an even more automated and friendly journey, with an advanced data intelligence capable of providing valuable insights during foreign trade operations”, explains the executive.

In addition to the automation of import routines and flexibility of integration with other systems, such as the new Single Foreign Trade Portal, the Dati platform allows the monitoring of processes in real time and provides customizable reports, adapted to the needs of each business and that assist in making strategic decisions.

“With the new federal platform combined with solutions such as Dati, integrations and validations will be much faster, in addition to having a single channel for the standardization of import and export processes. An initiative that will help minimize possible errors in product interpretation and unnecessary fines. Undoubtedly, it is a path aligned with world trends in terms of goods flow, capable of making Brazil more competitive and attractive to attract new external investments”, concludes Rafael Dantas.

How to dribble cart abandonment? See 5 key tips to avoid

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How to dribble cart abandonment? See 5 key tips to avoid

In an increasingly challenging and competitive market, bringing a customer into the ecosystem of a company is the main challenge for entrepreneurs. However, the real guarantee of business success depends on the development of an effective strategy to deal with the episodes of cart abandonment. A survey conducted by the consultancy Forrester Research identified that e-commerce can lose about US$ 18 billion in annual sales due to cases like this. Fact is that in addition to wasting a sale, this context also negatively impacts on issues such as return on marketing investment, difficulty in analyzing the performance of online campaigns and even on the brand reputation itself.

To avoid situations like this, experts indicate to understand the reasons that led consumers to abandon purchases and develop personalized approaches focused on encouraging the completion of sales.“Whether by payment method, product doubt, freight or total purchase value, the truth is that there is no magic formula to serve all consumers, but it is important to seek diversified strategies in order to bring back someone who left the platform or who had to interrupt their purchase journey”, says Thatiany Almeron, E-commerce manager at Sestini, reference in bags, bags, bags, backpacks, backpacks and accessories. 

Still according to the executive, tools such as email, WhatsApp and SMS are allies in this mission if used with caution. “Communication should be personalized and timely, avoiding overloading the customer, but ensuring that he feels seen and encouraged to complete the purchase”, explains Thatiany. Thinking of helping entrepreneurs to better deal with cart abandonment, the manager separated some fundamental tips. Check below: 

Simplify the checkout process

Reduce the number of steps required for checkout.“A quick and intuitive payment process decreases the chances of abandonment. One suggestion is to offer the checkout option as a visitor, without the need to create an” account, says the expert. 

Maintain transparency

Surprises in the final purchase price are one of the main reasons for cart abandonment.“IThe ideal is to clearly inform at the beginning of the journey all costs involved, including shipping fees and” taxes, explains Thatiany. 

Diversify payments

It is essential to provide different payment methods for the customer, such as credit cards, debit cards, pix and the like.“This diversification ensures that the customer can choose the most convenient way for him”, says the manager. 

Use reminders

Tools such as emails, SMS or WhatsApp can be used to remind consumers about their abandoned carts.“Be sure to offer incentives. Discount or free shipping help in completing any” purchase. 

Invest in after-sales 

After-sales strategies not only help build a long-term relationship with the consumer, but also encourages them to complete future purchases, reducing the likelihood of a future abandonment.“Keep contact through personalized emails or messages that offer additional support with updates on order status and related product recommendations. Another possibility of this initiative is to ask for feedback on the experience in order to identify possible areas for improvement and show that the brand values the opinion of its customer”, concludes Thatiany. 

The impact of artificial intelligence on the growth of digital fraud in Brazil

Diego Daminelli
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The impact of artificial intelligence on the growth of digital fraud in Brazil

Imagine receiving a perfect voice message from a celebrity asking for financial help for some social cause or finding a website identical to a renowned store offering must-see offers. These are just some of the sophisticated tactics that criminals are adopting through artificial intelligence (AI), to deceive millions of Brazilians daily.

According to a survey conducted on the BrandMonitor platform, between March and May this year, 529 of the 628 brands tracked were identified as having suffered attacks from suspicious domains and in 405 cases, fake websites were created applying scams.The 50 most impacted brands registered an average of 86 fake domains created in a range of only 90 days. The technology that promises to transform the future is now used to sophisticated fraud, creating a digital epidemic that puts consumers and companies on high alert.

One of the main reasons for the growth of AI-driven digital fraud is its versatility, with no limits to the industries and uses it can adopt. Despite the versatility of digital scams, all follow common steps:

  1. Data collection: Criminals obtain personal and financial data from consumers and businesses through leaks, phishing and malware.
  2. AI training: With the data collected, AI is trained to identify patterns of behavior and imitate human language in a compelling way.
  3. Execution: AI automates the scam by creating fake profiles, sending personalized messages, and simulating online activities to trick victims.

According to the global survey on Omnichannel Digital Fraud Trends conducted by TransUnion in 2023, digital fraud attempts have increased by 80% globally since 2019. When combined with AI, these scams become even more sophisticated and convincing for users.In Brazil, the first half of 2024 recorded 800 thousand scam attempts.

Examples of scams in Brazil

No Mercado Livre, for example, criminals create fake profiles with photos and positive reviews generated by robots, inducing buyers to conduct fraudulent transactions. Already in transport companies by application, such as the Uber and 99 Taxi, AI is used to simulate ghost travel, generating undue charges to customers and illicit profits for scammers.

Although the possibilities are varied, some formats of digital scams are more recognized by users, including:

  1. Personalization of phishing messages: AI analyzes data about the victim, such as purchase history, interests, and online behavior, to create highly targeted messages.This personalization makes it difficult to identify frauds, as the messages seem legitimate and relevant to the recipient;
  2. Fake virtual assistants: Fake chatbots trick people into providing sensitive information, such as bank details or passwords.Artificial intelligence allows these assistants to respond naturally and adapt to user questions, making them more convincing;
  3. Deepfakes and voice manipulation: AI is used to create deepfakes, which are fake videos or audios that look authentic. This technology is a growing concern, especially in contexts such as elections, where the spread of false information can have significant impacts.In February this year, the Superior Electoral Court decided to restrict the use of AI in campaigns.

Information and education are essential for the protection against digital fraud. Users need to be more aware of the way these fraudsters act, so that they can have more control over their decisions, thus avoiding the scam and all the inconvenience that comes with it.

In addition, to better understand the breadth of digital fraud driven by artificial intelligence, it is crucial to analyze concrete cases that highlight the impacts of these practices. Some emblematic examples involving large companies in Brazil reveal how these organizations were targeted by sophisticated scams, exploiting vulnerabilities both of consumers and of the brands themselves:

  1. Free Market: Criminals use AI to create fake profiles with photos and positive reviews generated by robots, inducing buyers to transact with non-existent sellers.In addition, they use AI to create fake product ads, attract buyers and collect personal and financial data.
  2. Vans: Criminals create fake websites selling Vans products at unrealistic discounts, using AI to personalize those sites and trick consumers.
  3. Fleury: Phishing scams using AI have misled Fleury Group employees, resulting in the leak of sensitive data.
  4. ENEM 2024 A fake website imitating the Enem Participant Page led several users to pay the registration fee for the exam, estimated at 85 reais per person.
  5. Starlink SpaceX's satellite internet company, Elon Musk, is constantly the victim of scams and fraud. In our daily tracking ranking, we found 523 suspicious domains related to Starlink, 152 of them active. About 44% of complaints about the company are linked to fake websites.

AI is also a defense tool

Just as artificial intelligence can be used for scams, it is also a powerful ally to combat them. It is essential to recognize the importance not only of having advanced technology, but also of knowing how to apply it effectively, through sophisticated techniques of pattern detection and behavior analysis.

The epidemic of digital fraud in Brazil, driven by artificial intelligence, is a growing challenge that requires constant attention and coordinated action between companies, government and consumers. Only with information, education and the intelligent use of technology will we be able to stop this wave of digital crime and protect our data and our future.

Mechanizou launches business unit focused on rental companies, fleet owners and insurers

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Mechanizou launches business unit focused on rental companies, fleet owners and insurers

A Mechanized, marketplace that connects mechanical workshops to automotive parts suppliers, announced its new business unit, Mecanizou Select, focused on large accounts, such as rental companies, fleet owners and insurance companies.

The company wants to ensure that insurers see them as an indispensable partner, especially with the ability of Mecanizou to provide original parts through dealerships.“We have done some tests and now we are seeing that insurers really need our ecosystem to manage vehicle claims.We want to position Mecanizou Select as a premium service, offering benefits such as competitive prices, express logistics (delivery in less than 3 hours, and in some cases in up to 55 minutes), and a high-level service”, says Ian Faria, co-founder and CEO of Mecanizou.

This new business unit is related to the expansion plan for the entire region of Sao Paulo and Guarulhos, announced by the company in May this year. 

Currently, Mecanizou has more than 300 suppliers and 1 million parts in its database and the registration of the platform is fast and 100% online. In addition to the mechanic, rental companies, fleet owners and insurers will have benefits such as discounts, different forms of installment and optimization in receiving deliveries. Mecanizou launches business unit focused on rental companies, fleet owners and insurers

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