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Mackenzie University promotes event focused on the logistics and supply chains sector

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Mackenzie University promotes event focused on the logistics and supply chains sector

The Center for Social and Applied Sciences (CCSA) of Mackenzie Presbyterian University (UPM), through the Macklogs study group, will hold the X Meeting and III Biennial Congress of Logistics and Supply Chains and Value. The event will be online and takes place on October 26, between 9h and 18h30.

With theme ESG in logistics management, supply chain and operations, the edition that marks the 21 years of existence of the event will bring a series of discussions related to environmental, social and governance issues of the sector, based on integrated strategic operations, marketing interaction in supply chains and their production processes, as well as seeking solutions that meet the main demands of the market.

The program is due in blocks: in the morning, participants will follow lectures with directors of the companies Ericsson, Dow Chemistry, MGT Transport, in addition to the president of LIDE & TRANSPORT, of the Group of Business Leaders.In the afternoon, there will be presentation of research papers for Undergraduate and Postgraduate Studies.

To participate, simply register by clicking here. The deadline for submission of articles is up to 20 outubr; for listeners, registrations take place until the date of the event.

Service:

X Meeting and III Biennial Congress of Logistics and Supply Chains and Value Mackenzie

Date: October 26, between 9h and 18h30

More info: click here

AI revolutionizes SAC: Customer service robots grow more than 8,000% in 7 years

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AI revolutionizes SAC: Customer service robots grow more than 8,000% in 7 years

Artificial intelligence will replace humans?This is one of the most repeated questions of recent years, especially after the arrival of generative AIs, such as ChatGPT and Gemini, and the customer service segment is naturally at the center of this discussion. According to the “Map of the Brazilian Bots”, produced in 2023 by Mobile Time in partnership with Opinion Box from interviews with 83 chatbot developers, the number of robots developed for customer service increased 84 times between 2017 (first edition of the report) and last year.  

According to the survey, the companies reported that seven years ago they had produced about 8 thousand “bots”, a number that has exponentially evolved to 671 thousand in 2023, a growth of 8.287%. The biggest jump was between 2022 and 2023, when the number of tools rose from 317 thousand to 671 thousand.  

“Esse jump clearly is related to the arrival of generative AIs. ChatGPT came to life at the end of 2022 and since then, as the study proves, the number of bots has more than doubled. But, in addition to the launches of OpenAI, Google Cloud AI, Microsoft AI or Anthropic, there have also been several evolutions in the segment, such as the democratization of platforms in low code and code environment, which basically allow the company itself to customize chatbots within a friendly system for those who do not understand programming and low cost of deployment. With this, even small and medium-sized companies have access to artificial intelligence, Rodrigo and intelligent systems. 

The platform in recent years has helped large companies such as Claro Brasil and Bradesco Cards to make their service processes smarter and more strategic. With the card operator, for example, applying multichannel technology with intelligent distribution of services and SLA’s control, cVortex helped reduce by 53% complaints that were over the deadline, in addition to bringing an economy of R$ 15 million for the company's SAC operation in the first year alone. 

However, says Garcia, despite all the evolution that chatbots have gone through, it is not yet time to leave human service behind. “O consumer still prefers human service when demand has greater complexity and today this is the biggest challenge within companies, reconcile the two service models intelligently and strategically, aiming to achieve the best possible performance for operations, combining efficiency with the good experience of its users and customers”, he explains. 

Partnership between humans and robots 

According to a study conducted by Hibou in October 2023 with more than two thousand people throughout Brazil, 86% were dissatisfied with the service of companies in general. According to the document, for 94% of people, what makes a service “good” is to have agility, while 91% want to have the option of having human support, if necessary. The research brings even other interesting insights: 

  • 66% said it is important to maintain a humanized and constant relationship; 
  • 52% want a simple website where they can do all the processes online; 
  • 47% believe that businesses need to be consistent across all physical and digital channels; 
  • And for 35%, SACs need to have the service history on hand when speaking to the customer. 

But in an increasingly digital world, where a company counts at the same time with a page on Instagram, Facebook, chatbot on the site and telephone service channel, how to serve well and consistently without needing an army of people monitoring everything all the time? “This is where the technology” comes in, explains Garcia. 

According to the executive, the use of a digital platform omnichannel (multichannel), combined with artificial intelligence solutions, already helps to solve much of the demands of consumers. “O system acts as a central 24 hours, which monitors, organizes, identifies and forwards the demands of customers according to their business classification, customer segment and complexity hierarchy.In the case of a medical clinic, for example, the same client may have asked through the Instagram chat if there was availability of a particular specialty, then contacted by WhatsApp to make appointment and, subsequently, a question arises about the medical prescription.The three interactions have different levels of complexity.The first two can already be easily met with a medical attention and doubt by the need for a person, by the artificial intelligence, by the person, by the person, by the need of the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the person, by the 

According to the executive, by identifying this need, the system puts the customer in contact with a human attendant, who has at his disposal on the platform a record with all the data and complete history of the interactions already carried out by this customer, including messages sent by social media, WhatsApp and even recordings of telephone conversations already made, dispensing unnecessary questions for data confirmation or that the customer needs to repeat his request.  

“In addition to the agent gaining enough agility, users (customers) also experience another level of relationship. From the historical data of calls, in addition to all interactions with the central, the omnichannel platform united the AI can generate insigths, make predictions or simply identify deviations and/or opportunities in the relationship between companies and their customers. This generates a feeling of attention, welcome and deep understanding of the need of customers, significantly increasing the potential loyalty”, explains Rodrigo.  

Another advantage of having a system omnichannel intelligent, highlights the head of business of cVortex, is the reduction of operating costs for the SAC of companies. “Ao forward the most effective means of service for each type demand, our customers could scale their teams and physical centers of service to the size they really need to have, starting to count on more compact teams, but with specialized and qualified professionals. Therefore we believe that, in the current scenario, the companies that will offer the best service to their customers, will be those who opt for the strategy that has AI and people working together, with well-defined and planned business processes,”, concludes the executive.

On Black Friday, payment orchestration is the key to success in e-commerce

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On Black Friday, payment orchestration is the key to success in e-commerce

A recent study by Dito CRM and Opinion Box highlights that 55% of consumers already know what they want to buy on Black Friday, one of the most important dates of retail. In the survey, 43% of people say they intend to spend more than last year. Still according to them, e-commerce is the favorite platform, with 43% of individuals using it exclusively in 2023. However, even with these encouraging numbers, the retailer needs to be careful. Because there are so many payment methods available in the market, the customer can exchange a company for your favorite competitor.

A survey by Adobe in partnership with PYMNTS points out that 70% of consumers heard say that the way to pay greatly influences when choosing which virtual store to make a purchase. “This can lead to one of the biggest nightmares for retailers: the abandonment of cart in e-commerce. In this phenomenon, the consumer selects the products that interest him, puts in his virtual cart, but, when it comes to paying, gives up the purchase of”, explains Walter Campos, general manager of Yuno, global payer. Study of E-TP Radar shows that this index reaches 8213 in Brazil.

In addition, data from Yampi indicate that one of the main reasons for cart abandonment occurs is when the customer is ready to close the order and does not find his favorite payment method.“Among the losses that this entails, we can highlight the loss of direct revenue, reduction of conversion rate, impact on brand reputation and threatened competitiveness”, explains Walter Campos. The executive also points out another problem that haunts online retail: refused purchases, especially in situations where the consumer is good. According to Signifyd, about 52% of Brazilians have already gone through this situation.

To overcome these problems, Walter Campos draws attention to a new technology available in the market: payment orchestration. With enough traction worldwide, retailers can, through it, select in a single screen which payment methods they want to offer their consumers, all at a click away. “These platforms also use dynamic routing, technology that selects the best ways for a purchase to be made. Thus, if an acquisition is denied in a provider, the system makes an automatic attempt, increasing the chances of” approval, explains the professional, highlighting that the solution also acts with the main anti-fraudes of the market, avoiding the most common scams on the date.

With this, consumers have an improved experience on the platform, because they find there their favorite payment methods and, of breaking, have a higher rate of approved purchases. With this, they can become regular customers and leave positive reviews, which, according to Opinion Box and Dito, is essential for Black Friday, since 59% of people usually seek satisfactory opinions on Google before obtaining products.“In addition, the orchestration of payments allows an expansion of a certain retailer to new markets, providing international payment methods and even those considered quite alternative.

Meetz launches training platform for salespeople and business managers

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Meetz launches training platform for salespeople and business managers

Meetz, a startup specialized in prospecting solutions and sales engagement for B2B businesses, has just launched Conv Academy, a commercial school developed to train salespeople and commercial managers with the best techniques in the market.Thought to maximize the performance of teams from the first day of application, the initiative has more than 100 hours of practical content, and includes live online classes and dedicated support, allowing participants to ask questions in real time and receive personalized guidance, accelerating the learning process.

Modules cover everything from technical business closing skills to implementing a strong sales culture that motivates and inspires teams to achieve audacious growth goals.In the current scenario, B2B companies face ever-increasing challenges in the pursuit of efficiency and consistent results RD Station74% of companies did not meet their sales targets in 2023. The fierce competitiveness requires highly qualified commercial teams, who know not only to address potential customers, but also to maintain a continuous and value relationship with them. ConvAcademy emerges as a strategic response to this demand, bringing a training focused on techniques that can be applied immediately on a daily basis.

According to Juliano Dias, CEO of Meetz, the platform fills a crucial gap in the B2B sales market: “A lack of structured training is a latent pain in the sales sector. Often, salespeople learn in practice, without a solid base of techniques that really work. With Conv Academy, we want to change this. Our proposal is to offer practical learning, from those who have experience and market experience, that transforms the way commercial teams operate, making them more strategic, agile and efficient”

A National Survey on the Challenges of Sales Team Training, performed by Play2sell, corroborates this view. The study recorded that 44% of the participating companies have difficulties in training the sales team, but 65% of respondents pointed to an increase in results after training the team.

Importance to the B2B market

The B2B sales market has faced major transformations in recent years, with digitalization accelerating the buying process and requiring companies to rethink their commercial approaches “A digital maturity in B2B” companies, These companies use a considerable number of technological tools to assist and empower their teams. Altogether, 32% of them use four to five resources, while 25% use six to ten, and 13% of respondents use 11 or more technologies. 

With ConvAcademy, Meetz plans to empower salespeople and raise the bar for commercial education in Brazil, contributing to the professionalization of the sector and to the generation of more predictable and scalable results.For companies, this means more efficiency in the sales process, greater conversion capacity and customer retention, and, consequently, greater revenue generation.

“Constructing a solid sales culture is critical to keeping teams engaged and aligned with company objectives, promoting a winning mindset that goes beyond individual goals and encourages collaboration and innovation.”, Juliano adds that the platform offers ongoing training and also provides a certificate of completion.

Check out five tips to have assertive communication within marketing

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Check out five tips to have assertive communication within marketing

When it comes to marketing, understanding who your target audience is, what product preferences, tastes and even the punctual behavior of each of them are some of the premises for establishing a long-term relationship between companies and customers. However, these guidelines are not always implemented: according to the Customer Engagement Report 202481% of brands said they had a deep understanding of their customers, but less than half (46%) of customers agreed.  

Paula Klotz, media and growth manager at Alot, a martech agency specializing in brand building and management with AI-aligned strategies, said listed five main conducts to elucidate and reaffirm good communication practices. Check: 

  1. Know your persona

According to the expert, when thinking about advertising, it is essential to know who you will communicate this to. “It is not enough to know only the target audience, it is necessary to understand the persona. Study it, go deeper than simply determine the audience in women, from 30 to 40 years, Class B and who live in the South and Southeast region, for example”, Paula explains that it is necessary to understand their interests, their motivations, their pains and thereby create strategies based on the behavior and peculiarities that each user has, bringing a more focused communication to the needs of the user and to what the persona has desires.

  1.  Have clear and well-defined goals 

“The clearer your goals, the easier it will be for you to develop an assertive strategy. Therefore, it is important that even working the sales funnel (function that identifies the flow traveled by leads), you have your primary and secondary purposes, and know which channels and metrics you will use to evaluate each of them. Example: it is no use you are doing an awareness campaign and questioning the reason not to reflect on sales conversions, and this is not the purpose of this action”, warns. 

According to the manager, often by the desire for results and not understanding the best way to evaluate the campaign, professionals change the strategy midway, believing that it may not be working, for example, The sales volume is not increasing, but the campaign that is running has the goal of brand recall, despite impacting on the sales result, it is something that will happen in the long term and tinker with the campaign can be precipitated if you have not analyzing the top funnel metrics. “Align everything at the beginning and set the goals and KPIs (in Portuguese, key performance indicator) that will be followed for each campaign is more than it is done with a safe way it is done.  

  1. Select the channel according to your goal 

When it comes time to decide on which channels the campaign should be broadcast, often companies want to be on the channels that are in “hype”, but you need to be alert: “see if the social network matches the strategy outlined and the audience you want to talk to. For example: if the audience is INSS pensioners over 65 years old, in debt, Tiktok is not the right place to impact them. Speaking of social networks, Facebook is more assertive, because we know of their access to the” channel. She explains that at the time of the mix of channels is essential to be impacted I want to be the audience? 

  1. Build custom messages for each persona 

If before we were already talking about the importance of ad customization, now we are talking about hyper personalization. The user will increasingly need to identify in the ad and generate an emotional connection with that advertising so that the trigger and the impulse make him pay attention. “The goal is to get you around the sea of ads and distractions. The customer needs to be impacted and understand the exclusivity of that communication, so you are the best brand option for him to make a purchase”, he exposes.

  1. Do AB tests all the time

“After all these steps well aligned, not being afraid to test is paramount, only trying new opportunities and approaches your ads will be more successful. No planning comes out 100% as expected. We will always have points of improvement and ABs tests show that in a controlled environment, you can find new segmentations, creative, journeys on the site and much more. Make a comparison to generate more inputs and data and turn this into a new planning will reflect on great results”, concludes.  

On National Innovation Day, travel platform highlights technologies that make life easier for the traveler 

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On National Innovation Day, travel platform highlights technologies that make life easier for the traveler 

In the Tourism sector, celebrating the National Innovation Day, celebrated on October 19, is also to recognize how technology has revolutionized the way of traveling. Today, innovations facilitate from planning to the execution of detailed itineraries, providing optimized experiences, with greater comfort and customization. For those who are looking for a trip without headaches, technology offers tools that optimize from the choice of destinations to real-time monitoring of each step of the way, all in a simple, fast and in the palm of your hand.

One of the biggest revolutions was in travel planning, with the emergence of digital platforms that connect travelers with accommodation options; that help in finding tickets in the most varied modes of transport at affordable prices; and still allow the advance purchase of attractions and tours on site; among other facilities. Hurb, a technology company that has been operating in the tourism sector for more than 13 years, has listed six tools that can not be left out of your next trips.

1. Google Maps: essential for getting around, Google Maps offers not only routes and directions, but also information about public transport, schedules and even suggestions of nearby places like restaurants, tourist attractions and shops.In addition, the offline maps feature also allows you to navigate in different directions without internet connection;

2. Sygic Travel: this tool allows you to create detailed travel itineraries, showing points of interest, opening hours, and how to get to each location.Therefore, it is a great option to organize tours and create personalized itineraries;

3. Google Translate: to overcome language barriers, Google Translate is an essential tool.It offers real-time text and speech translation, as well as allowing image translation by pointing the smartphone camera at signs, menus, packaging or other texts;

4. XE Currency: the platform converts, in real time, the value of the currency, according to the exchange rate. Thus, it is a valuable tool to understand and track the value available during your stay in another country. The application also works offline, storing the latest exchange rates used;

5. PackPoint: the tool helps you organize your bag according to destination, trip duration and planned activities. In this way, PackPoint creates a list of essential items to take, based on weather forecasts and the style of your trip;

6. TripIt: perfect app to organize all your travel details in one place. This tool allows you to automatically import flight confirmations, hotels and activity reservations, creating a detailed and accessible itinerary offline.

On this National Innovation Day, it is worth celebrating the various technologies that have transformed the way we explore the world. With these solutions, the act of traveling has become more intuitive, practical and accessible, allowing anyone to enjoy their vacation in comfort and safety.

Startup launches Duplicate Marketplace that Values Good Payers

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Startup launches Duplicate Marketplace that Values Good Payers

Imagine transforming the way entrepreneurs trade duplicates, with more security and efficiency. The book duplicate is already revolutionizing the Brazilian financial market by digitizing and simplifying a process that was once full of bureaucracy and susceptible to fraud. Now, under the regulation of the Central Bank, the market can count on more transparency, traceability and easier access to credit. 

But what really takes this scenario to another level is ITS ASSET, an innovative fintech that launched a marketplace that connects investors to reputable and reliable traders. 

Rather than offering credit, Your Asset provides a secure asset buying and selling environment, allowing investors to acquire duplicates of companies with a solid track record, turning liabilities into liquid assets with complete security.

The differential? Your Asset is more than a platform. It is a true “club of good” payers, where those who value transparency and responsibility are rewarded. With this innovative approach, Your Asset creates opportunities for both entrepreneurs seeking capital and investors who want to minimize risks and ensure reliable returns.

The founders of Seu Ativo, Wagner Murgel, Horst Muller and Cesar de Souza Lima are on hand to detail this dynamic operation.

Black Friday moves logistics and opens hundreds of temporary work opportunities in the Metropolitan Region of Sao Paulo

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Black Friday moves logistics and opens hundreds of temporary work opportunities in the Metropolitan Region of Sao Paulo

Gi Group Holding, an Italian multinational in the human resources sector, has 850 vacancies open in the cities of Cajamar, Santana de Parnaiba and Guarulhos, in the Metropolitan Region of Sao Paulo, for the position of logistics assistant in two major companies in the sector. For all positions it is necessary to have a full high school education, however, the candidate does not need to have experience in the logistics sector. In addition to the 850 vacancies already opened, the company foresees the opening of another 500 by the end of November, totaling 1,350 temporary work opportunities by the end of the year.

For the positions available in Guarulhos and Santana de Parnaiba, both the fixed remuneration and the bonuses and benefits are compatible with the market. The hires will initially be temporary, for the periods of Black Friday and Christmas, but there is possibility of effectiveness. In addition to complete elementary school, it is essential that there is availability of time, since there are opportunities for all shifts (morning, afternoon, evening and dawn).

The vacancies in Cajamar are for the day shifts (from 06h00 to 18h00) and night shifts (from 18h00 to 05h00) on a 3×2 work scale. In addition to fixed remuneration of R$ 1,953.00, the company also offers a bonus for presence of R$ 120.00, if there is no unjustified lack and other benefits, such as chartered, cafeteria on site and 1 transportation voucher to the chartered stop point, if necessary.

Check out assignments for positions

Position: Logistics Assistant

Number of vacancies: 350

Location: Santana de Parnaiba/SP, Guarulhos/SP

Job Requirements: complete elementary education

Schedule: vacancies for all shifts

Contract: temporary, with possibility of execution

Salary and Benefits: compatible with the market

Activities: take packages from cars and organize in cages, documentation and vehicle conference, supply system with information, perform logistics/operational logistics segment activities (no experience in the logistics sector is required)

Link for registration: https://br.mygibpo.com/members/jobs/seek/viewoffer/13221

Position: Logistics assistant

Number of vacancies: 500

Location: Cajamar/SP

Job requirements: complete elementary school

Schedule: work schedule: 3×2 from 06:00 to 18:00 and from 18:00 to 05:00

Salary: R$ 1,953.00 + Charter + Local Dining + 1 transportation voucher (if necessary) + bonus for monthly presence in the amount of R$120.00 if you do not have unjustified absences)

Link for registration: https://br.mygigroup.com/members/jobs/seek/viewoffer/13357

It is important to note that all vacancies are subject to daily changes and can be filled or withdrawn at any time without notice.

Black Friday: how CRM can help in customer service in periods of high demand

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Black Friday: how CRM can help in customer service in periods of high demand

Black Friday has consolidated itself as a relevant movement for the economy in Brazil. This year, 39% of Brazilians want to take advantage of the offers and 50% begin to research a month or more in advance, according to the survey “Panorama of Consumption 2024 Black Friday”. In this scenario, early planning is essential and should include strategies and tools for effective customer service.

In the period, in addition to offers, consumers seek quick answers and a service that solves problems without complications. “O service directly impacts consumer satisfaction. For this, tools such as chatbots and CRM systems (Customer Relationship Management, or customer relationship management, in Portuguese), are fundamental to manage the volume of interactions and customize the service”, explains Rudnei Rocha, Chief Operating Officer of SIS Innov & Tech, a technology intelligence company in innovation and digital transformation.

CRM offers a complete view of customer history and enables the offering of promotions and communications aligned with the individual interests of each. In times of high demand, this means that each contact can be more targeted, efficient and, consequently, more satisfactory, increasing the chances of generating more sales and customer loyalty.

Rocha explains that technology scales the capacity of service and scales demands proportionally, often with the support of Artificial Intelligence (AI). This helps maintain the quality of customer interactions, even when requests peak.

To keep this process aligned with business needs, understanding consumer habits is vital to adjust strategies in real time with analytical tools, which map consumer preferences and anticipate trends. “With consumers seeking offers that reflect their specific needs, from sustainability to flexible payment options such as BNPL, Buy Now/Pay Later (in Portuguese, buy now and pay later), personalization is high and should be on the radar of the customer service areas”, comments Rocha.

“This is because the goal is for technology to improve the customer experience without being perceived as a barrier, so personalization aligned to intuitive interfaces and database are essential for this”, he adds.

Another essential point is that companies have teams capable of not only operating the CRM system, but using the information available strategically to provide a more agile and personalized service.“Companies that invest in continuous training can meet the high demand more efficiently and maintain high levels of customer satisfaction”, concludes Rocha.

60% of Brazilians have two or more jobs

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60% of Brazilians have two or more jobs

The survey by Hostinger, a company specialized in hosting websites and supporting entrepreneurs, points out that 60 % of Brazilians have two or more jobs. The reasons for the search for extra income are diverse: 31% for financial security; 26% for income supplement; 25% to realize a personal dream and 6% focuses on paying off debts. Data were collected between August 15 and September 20, in the main capitals of the country. The survey excluded sex or gender identity, focusing only on the goals of the respondents.

Those who wish to supplement their monthly income dedicate 6 to 10 hours per week to secondary employment. Those who seek to realize a personal dream work between 3 and 5 hours weekly. On the other hand, those who seek financial security, commit themselves for more than 15 hours per week.

Among the interviewees, 43% have a complete undergraduate degree, 27% are postgraduates and 22% have completed only High School. Among those with a graduate degree, 19% are already dedicated exclusively to their own enterprise. Among the graduates, 19% act as software developers, while 38% identify themselves as small entrepreneurs.

Respondents who wish to supplement their monthly income work as freelancers or freelancers (15%). Those who wish to work to achieve future goals focus on selling products or services online (12%). Realizing a dream or personal project also moves Brazilian professionals to focus on selling products online. 

Online selling brings more confidence to the Brazilian who seeks extra income

According to the survey, the sale of products online is the main opportunity for those who want to supplement the monthly income and pay off debts in Brazil.“The scenario is promising and it takes focus to increase sales. So it is important to seek platforms of sites that offer good performance, but that do not weigh in the entrepreneur's pocket. It is possible to turn an extra income work into a profitable and constantly evolving company”, he points out Rafael Hertel's, marketing director of Hostinger.

According to the survey, most respondents focus their efforts on creating websites and online stores to sell products of their own production or sale of imported products. However, 20% of respondents point out that reconciling the site with the main work is a challenge, since 12% have no investment to leverage the results on the internet. 

In addition, 23% of respondents have difficulty in publicizing the business and finding new customers. As an attempt to grow the business, 65% of respondents bet on investing in their own website using digital marketing tools for dissemination, such as social networks and Google Ads. 

“ Digital marketing is a great opportunity to increase sales and earn 

visibility. However, it takes short, medium and long-term planning for the results to appear. It is super possible to turn a secondary business into a promising company, but care is also needed not to miss”, says Carolina Peres, CEO of Search One Digital

Scenario 4 Brazil currently has 4 million registered companies. The scenario changed with the Covid-19 pandemic, which directed professionals to undertake or start working autonomously. About 3 million of the CNPJ registrations were of the individual microentrepreneur (MEI) type, which corresponds to 80% of the open companies. 

According to the Serasa Experian study, Brazil currently has 19,373,257 registered companies. About 99% of this amount are Micro and Small Enterprises (MPEs), which correspond to 27% of Gross Domestic Product (GDP) and offer 62% of employment opportunities in the country. 

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