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With the 'channel for equity model’, Atomic Ventures presents itself as the future of startup acceleration in Brazil

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Com modelo ‘canal for equity’, Atomic Ventures se apresenta como o futuro da aceleração de startups no Brasil

Atomic Group, innovation and technology hub that aims to earn R$ 35 million in 2025, is presenting to the market the channel for equity model of Atomic Ventures, one of the seven companies that form the group. The model brings differentials that place Atomic Ventures as the future of startup acceleration in Brazil.

Atomic Ventures offers entrepreneurs sales channels for the activation of their products, in the group's active customer base, at no cost. Currently, this base has more than 2.5 thousand customers, from multiple economic activities. It also offers strategic mentoring for growth. The model transforms part of the revenue into proportional equity (share participation).

Thus, there is a fairer model, as highlighted by the founder and CEO of Atomic Group, Filipe Bento. The time of the founder of the enterprise is also respected, in a process consisting of two major steps: pre-acceleration, “an initial period of strategic mentoring and validation before the signing of the” acceleration, and the acceleration program itself.

The pre-acceleration phase includes simplified due diligence, with initial legal and financial analysis; term of investment and/or acquisition preference while the startup is incubated; and mentoring with specialists, with evaluation of key points, such as business model, scalability, initial traction and corporate structure.

Acceleration involves the legal stage (formalization of the terms of the investment, including equity and strategic objectives); and Atomic Ventures deliveries.These are: the initial capital for connection with the Bitrix marketplace; network of mentors and experts in product, marketing, sales and finance; and connections with investors for future rounds.

“We have transformed founders into scalable and profitable business leaders, to be the owners of the” destiny, says Bento.

The executive also points out that the Atomic Ventures model integrates an innovation and technology ecosystem made up of the other companies of the Atomic Group (representative of the international Bitrix platform), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital and Atomic Data.

From this ecosystem, Bento cites two 3’ cases that illustrate its potential. One of them is the PowerZap WhatsApp API for Bitrix24, which integrates customer communication in WhatsApp within Bitrix24.CRM. In two years, the monthly revenue of this solution grew more than six times: it went from R$ 71 thousand in July 2022 to R$ 468 thousand in July 2024.

Another 24-inch-based version of PowerBot is that of Br24, a chatbot created in the Bitrix24 system.It allows you to implement powerful solutions in an agile way.In the first four months of the solution's deployment, the number of customers jumped seven times (28 in September 2024, 144 in December), with the same revenue growth (from R$ 7 thousand to R$ 50 thousand monthly).

“Companies that have fit with the Atomic Ventures model get well-structured investments, technology-centric solutions, not manual services; proven MRR [monthly recurring revenue], financial potential and product validated”, says the CEO of Atomic Group.

The Age of “Self-Healing IT”: Autonomous systems that correct faults without human intervention

Fernando Baldin
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The Age of “Self-Healing IT”: Autonomous systems that correct faults without human intervention

We have definitely entered the era of Self-Healing IT, or self-healing IT. A new technological model in which digital systems and infrastructures not only identify failures, but make decisions and perform corrective actions autonomously, without waiting for human validations or depending on the availability of support teams. I see this advance as more than an innovation, it is an urgent need in the face of the increasing complexity of modern digital environments.

Over the past few years, we have witnessed the evolution of IT management moving from the reactive model to a proactive model, with intensive use of monitoring and alerting tools. But even with this evolution, we continue to operate within a limited cycle, in which failures still need to be interpreted and solved manually. The result is response time limited by human capacity, delays in incident resolution, impact on user experience and operation performance indicators.

The Self-Healing IT approach breaks this cycle. It represents the consolidation of a truly intelligent model, where automation is combined with analytical and predictive capabilities to anticipate problems, apply real-time corrections and continuously learn from the incidents faced. It is not just about automating punctual tasks or running correction scripts, we speak here of a model where artificial intelligence (AI), machine learning and native integration with IT Service Management (ITSM) systems allow a systemic and scalable self-healing.

In my experience, I have put this vision into practice through the union between robotic process automation (RPA), AI capabilities and a deep integration layer with systems. This architecture allows events triggered by failures, such as an overload on a server, a service that has stopped responding, or an anomalous peak of memory consumption, to be handled automatically, from detection to resolution. Automation goes far beyond what “start service”, it involves contextual logic, root-cause verification, automated call opening and closing, and transparent communication with business stakeholders.

I see the positive impact of this approach daily. To exemplify, let's think of a hypothetical situation of a financial institution, which faces thousands of recurring calls every month, such as tickets, password reset and even more complex infrastructure problems. By adopting a platform focused on Self-Healing IT, the number of manual calls of the company can drop dramatically, reducing the average resolution time and increasing operational efficiency. In addition to being possible to free up technical teams to focus on strategic initiatives, rather than repetitive and low-value tasks.

It is fundamental to understand that the concept of self-healing IT is not a futuristic luxury, it is a practical response to current demands. With the increasing adoption of distributed architectures, multicloud, microservices and hybrid environments, the complexity of the IT operation has become so high that manual supervision is no longer enough. The human ability to monitor, interpret and act is being overcome. This is where Self-Healing IT comes in, as an intelligence layer that ensures continuity, resilience and performance, without overloading teams.

I firmly believe that the future of IT is intelligent automation with self-correction. A future in which platforms are proactive, resilient and increasingly invisible, because they simply work. This new era requires a change of mentality. Stop seeing automation as something isolated and start to see as a self-healing and integrated ecosystem. Self-Healing IT is the basis for this. It does not replace the human, but enhances their work, redirecting the focus of operational tasks to real innovation. I am convinced that this journey is inevitable.

Business dates drive retail, but the technology behind sales needs to evolve

E-Commerce Update
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Business dates drive retail, but the technology behind sales needs to evolve

The big commercial dates, such as Easter and Mother's Day, which are coming, in addition to Black Friday, Consumer Day and Valentine's Day, represent sales peaks that drive digital and physical retail. However, the exponential growth of transactions can generate operational challenges for companies that develop software for the sector. Stability of e-commerce, integration with POSs and efficiency in issuing invoices are critical challenges for software houses that develop solutions for retail.

According to the Brazilian Electronic Commerce Association (ABComm), Brazilian e-commerce raised R$ 204.3 billion in 2024, an increase of 10.5% compared to the previous year. In addition to positive revenues, there were 414.9 million orders accounted, representing an average ticket of R$ 492.40. Altogether, the number of online buyers reached 91.3 million. For 2025, it is expected that the turnover of Brazilian e-TP exceeds R$ 14T, 25 million, 14T240. 

The Brazilian Association of Credit Card and Services Companies (Abecs) points out that this year's Easter should move R$ 5.3 billion, 26.8% more than last year.In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of virtual stores for data analysis and automations that ensure more personalized and effective experiences, according to research by Ebit/Nielsen.

“Dates commemorative drive retail, and technology plays an essential role to ensure sales success. In our solution hub, practices such as integration between management systems and marketplaces, financial process automations & including payments and transfers within the ERP itself & the agile issuance of Electronic Consumer Invoice are adopted with the aim of boosting the performance of retailers. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer experience. Discussing these trends and innovations is critical to ensure stability, scalability and security in digital operations”, he says Jonathan Santos, CEO of TecnoSpeed.

Corporate Efficiency as Artificial Intelligence

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Corporate Efficiency as Artificial Intelligence

Have you ever wondered what it would be like to have more agile operational processes, capable of identifying bottlenecks and providing accurate data for strategic decisions? The answer may lie in Artificial Intelligence (AI). Far beyond automating tasks, AI is a powerful tool for mapping and optimizing processes, allowing companies to focus on more creative and strategic activities, resulting in significant efficiency and productivity improvements.

Bruno Castro, expert in Artificial Intelligence, process standardization and human development, explains how this technology can revolutionize business processes by identifying waste and providing detailed reports that allow quick and effective adjustments. “A AI is not just about automation. It offers valuable insights that allow more efficient and assertive management. By freeing employees time for strategic activities, it enhances results and allows sustainable growth”, says Bruno.

But how exactly does AI do this?

The key lies in the ability of Artificial Intelligence to provide immediate and detailed feedback on the performance of processes. This feature allows you to identify patterns, correct failures and adjust operations in real time, which is essential for an increasingly competitive market.

A recent survey by the Access Partnership, in collaboration with Amazon Web Services (AWS), revealed that 68% of employees expect task automation to be the main benefit of AI. But the gains go far beyond automation.By using this technology to map processes, companies can identify operational bottlenecks, eliminate waste and implement improvements that provide efficiency and profitability.

However, one of the biggest challenges for companies when implementing new technologies is the natural resistance of employees to change. In this sense, Bruno Castro also offers training aimed at developing the mindset of employees, using Neurolinguistic Programming (NLP) techniques to facilitate the acceptance of technological innovations and promote engagement with the strategic objectives of the company. “The human being has a natural tendency to remain resistant to change. Working the mindset of employees is essential to ensure that they are prepared to embrace AI as an ally in process improvement. NLP is a powerful tool to engage the team and promote a culture of continuous learning”, highlights the expert.

Faced with a scenario where optimization and innovation are fundamental, B.Castro Consultoria Empresarial, a company owned by Bruno Castro, offers a complete approach that combines efficient processes, advanced technology and human development to ensure extraordinary results. “The AI revolution is just beginning, and the future of your company can be shaped by strategic decisions you make today”, concludes Bruno.

Linx introduces new functionality for efficient management of marketplaces

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Linx introduces new functionality for efficient management of marketplaces

Linx, a specialist in retail technology, launches a new functionality for marketplace management in Microvix, its ERP solution for store, network and franchise management. Developed in partnership with Plugg.to technology, an integration hub with Linx marketplaces, the novelty simplifies operational processes and optimizes sales results, ensuring more efficiency and integration in the digital environment.

With the new function, small and medium retailers can connect their products to more than 70 marketplaces in Brazil, without the need for parallel systems. The solution offers easy integration with marketplace hubs, automated enrichment of ads and unified financial management within the ERP itself, reducing complexity and increasing the assertiveness of operations.

Among the channels integrated into the new functionality is the TikTok Shop ''shopping platform integrated into the TikTok app, which allows users to discover and purchase products without leaving the social network. The official debut of TikTok Shop in Brazil is scheduled for the day 08 May, and MCX Marketing customers using Microvix will be able to participate in the debut of the platform, making their products available at launchthis direct integration with TikTok is enabled by the new Marketplaces function, reinforcing Linx's commitment to offer up-to-date solutions with the main trends in digital retail.

“The expansion into marketplaces is an opportunity for retailers to expand their sales and reach new consumers.The new function comes to eliminate technological and operational barriers, ensuring that retailers can focus on growing their business without giving up efficiency and control of the” management, Rafael Reolon, director of vertical Retail at Linx.

AI and loyalty: 5 trends that win customers even more

Nara Iachan
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AI and loyalty: 5 trends that win customers even more

A inteligência artificial tem desempenhado um papel cada vez mais significativo na maneira como as empresas abordam a fidelização de clientes. Ao aproveitar algoritmos sofisticados e poder de processamento avançado, a IA está transformando a forma como as empresas entendem, engajam e retêm seus clientes. Nesse sentido, elenco a seguir cinco tendências importantes que estão revolucionando a fidelização de clientes. Veja:
 

Personalização em escala:

A personalização sempre foi uma peça-chave na construção de relacionamentos duradouros com os clientes. No entanto, a implementação eficaz da personalização em larga escala tem sido um desafio para muitas empresas. A IA vem mudando esse cenário ao permitir a análise de grandes volumes de dados em tempo real para entender o comportamento individual do cliente. Com algoritmos de aprendizado de máquina, as empresas podem criar experiências altamente personalizadas para cada cliente, desde recomendações de produtos até comunicações direcionadas, aumentando significativamente a fidelização.

Antecipação de necessidades:

Uma das maiores vantagens da IA é sua capacidade de prever comportamentos futuros com base em padrões de dados históricos. Ao analisar o histórico de compras, interações passadas e outras variáveis, os sistemas de IA podem antecipar as necessidades dos clientes antes mesmo deles as expressarem. Isso permite que as empresas se adiantem, oferecendo soluções e ofertas personalizadas que atendam às necessidades específicas de cada cliente, aumentando a satisfação e a fidelização.
 

Assistência virtual 24/7:

Com o avanço da tecnologia de chatbots e assistentes virtuais, as empresas estão capacitando seus clientes a acessarem suporte e informações a qualquer momento, sem a necessidade de intervenção humana direta. Esses assistentes virtuais baseados em IA podem responder a perguntas comuns, resolver problemas simples e até mesmo realizar transações, oferecendo uma experiência conveniente e eficiente para os clientes, o que contribui para a fidelização. No entanto, é importante destacar que a IA não substitui o atendimento humano, mas sim amplia a disponibilidade do suporte, permitindo um atendimento praticamente integral.

Feedback e análise de sentimentos:

A IA pode analisar grandes volumes de feedback dos clientes, incluindo análise de sentimentos em redes sociais, avaliações de produtos e comentários em canais de atendimento ao cliente. Com essas informações, as empresas podem entender melhor a percepção dos clientes sobre seus produtos e serviços, identificar áreas de melhoria e tomar medidas proativas para resolver problemas antes que eles afetem a fidelização.

Recomendações inteligentes:

Por meio de algoritmos de recomendação alimentados por IA, as empresas podem oferecer sugestões de produtos altamente relevantes e personalizadas para cada cliente. Ao analisar o comportamento de navegação, histórico de compras e preferências individuais, esses sistemas podem prever com precisão quais produtos são mais propensos a interessar a cada cliente, incentivando compras adicionais e aumentando a fidelização.

Why do you end the day exhausted and with the feeling of having done nothing?

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Why do you end the day exhausted and with the feeling of having done nothing?

Responder mensagens no WhatsApp, checar e-mails, atender ligações, participar de reuniões e ainda entregar tarefas estratégicas. Para muitos profissionais, essa é a realidade de todos os dias. O problema é que, apesar do ritmo intenso, a produtividade real parece não acompanhar o volume de esforço.

“Vivemos em um estado de distração permanente. A tecnologia trouxe velocidade, mas também uma competição brutal pela nossa atenção“, afirma Virgilio Marques dos Santos, sócio-fundador da FM2S Educação e Consultoria, especialista em gestão de carreiras e PhD pela Unicamp.

Segundo ele, a sensação de esgotamento no final do expediente, mesmo sem grandes entregas, é um sintoma claro do impacto das interrupções frequentes no trabalho. “Cada vez que somos interrompidos, nosso cérebro precisa fazer um esforço adicional para retomar o raciocínio. Esse ciclo de quebra e retomada consome energia cognitiva e prejudica a tomada de decisão”, explica.

Esse efeito não é novo. Estudos clássicos sobre sobrecarga informacional, como o publicado em 2007 por Cheri Speier, Joseph Valacich e Iris Vessey, na Decision Sciences, já demonstravam que distrações frequentes reduzem a clareza mental e aumentam a incidência de erros. A diferença é que, com a hiperconectividade atual, o cenário se agravou — e o custo passou a ser medido também em saúde mental.

O impacto das distrações no dia a dia corporativo

No ambiente de trabalho, as distrações são muitas vezes naturalizadas. Reuniões sucessivas, mensagens instantâneas, notificações constantes e interrupções “rápidas” de colegas se acumulam e criam um ruído que sabota a concentração. “Quando isso vira rotina, decisões importantes passam a ser tomadas com base em informações incompletas ou sem o devido raciocínio. E isso pode afetar diretamente os resultados de um projeto ou de toda uma área“, afirma Santos.

Ele lembra que o profissional multitarefa, antes celebrado, hoje é visto com mais cautela. “Ser produtivo não é fazer muitas coisas ao mesmo tempo, mas conseguir avançar nas tarefas que realmente importam, com profundidade e atenção plena.”

Quatro estratégias para proteger o foco e melhorar a performance

Diante desse cenário, Santos elenca quatro práticas simples que podem ajudar a reduzir os impactos das interrupções e aumentar a efetividade no trabalho:

1. Blocos de tempo focado: reserve períodos do dia para tarefas estratégicas, com notificações desligadas e interrupções minimizadas. Informe a equipe sobre essa rotina para alinhar expectativas;

2. Gestão de prioridades: utilize ferramentas como a Matriz de Eisenhower (que divide as tarefas em quatro categorias: urgentes e importantes, importantes mas não urgentes, urgentes mas não importantes, e nem urgentes nem importantes) para diferenciar o que é urgente do que é importante. Assim, evita-se o risco de gastar energia com demandas de baixo impacto;

3. Horários para comunicação: concentre a checagem de mensagens e e-mails em momentos específicos do dia. Isso reduz a ansiedade de estar sempre disponível e melhora a gestão do tempo;

4. Cultura de respeito ao tempo: incentive no time uma comunicação clara e planejada. Muitas dúvidas podem ser resolvidas em reuniões pré-agendadas ou com trocas de mensagens mais objetivas.

“Resgatar o foco é mais do que uma questão de eficiência. É uma forma de cuidar da nossa saúde mental e da qualidade das decisões que tomamos todos os dias”, conclui o especialista.

Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

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Temu Supera Amazon and Conquest Third Position in Brazilian E-commerce

In a meteoric rise, the Chinese platform Temu reached the third position among the largest e-commerce in Brazil, surpassing the American giant Amazon.The feat was recorded in March, considered the best month in history for the company in the country, when it reached an impressive 216 million monthly accesses.

Record growth amid a positive scenario

March was a month of recovery for Brazilian e-commerce, which grew 9.5% compared to the challenging month of February. In this positive scenario, Temu stood out by registering approximately 19 million more accesses than Amazon, which previously occupied the third position in the national ranking.

The most impressive is that the overtaking occurred even with Amazon showing growth in the period, showing the strength of the expansion of the Chinese platform in the Brazilian market, despite its recent arrival in the country.

Import sector breaks historical record

The imported products segment, where Temu is part of, also experienced its best historical moment in March, with growth of 26.4% compared to the previous month.In addition to Temu, other Asian companies such as Shein and Aliexpress, which complete the top 3 of the sector, also showed positive results.

Among the ten largest imported companies operating in Brazil, only Made in China recorded a drop in access during the month.

Increasingly mobile consumer behavior

The March data also confirm a growing trend in the Brazilian market: the predominance of access via mobile devices.In the month, 78% of visits to e-commerce in the country were made through mobile phones.

An important milestone was registered when applications (22.3% of access) surpassed desktop computers (21.6%) as the second most used way to access online stores. Browsing via mobile browsers follows as the main method, representing 56.1% of total visits.

Other sectors are also on the rise

The tourism sector recovered after a challenging February, showing growth of 9%, with emphasis on Latam, which expanded its accesses in 22%.

The cosmetics segment grew 8.8% during the month of women, with Sephora registering an impressive increase of 33.3% in its accesses.Boticario took the lead in the sector ranking, followed by Natura and Beauty on the Web.

Temu's rise to third place in brazilian e-commerce reinforces the growing competitiveness of the domestic market and the appetite of brazilian consumers for platforms that offer imported products at competitive prices.

ClearSale predicts more than R$ 47 million in Easter fraud attempts

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ClearSale predicts more than R$ 47 million in Easter fraud attempts

On the eve of Easter, e-commerce is warming with the expectation of increases in sales &, with it, the risk of fraud is also growing. A study by ClearSale, a reference in fraud prevention, estimates that between April 10 and 20, 2025, attempts at e-commerce scams should add up to R$ 47.25 million.

According to the company, the period should record approximately 50 thousand fraudulent attempts, with an average ticket of R$ 920.53 per transaction.

“The convenience of online shopping has encouraged consumers to purchase typical products of commemorative dates, such as Easter, digitally. However, this movement also attracts the attention of scammers. Therefore, it is essential that retailers and customers redouble care to ensure a safe and quiet” experience, says Rodrigo Sanchez, CSO of ClearSale.

He also highlights a specific point of attention for retailers: “Gift cards are among the preferred targets of fraudsters at this time.If your store offers this type of voucher, it is important to carefully monitor atypical movements during the”.

Data analytics, intelligence and behavioral research drive sales in e-commerce and retail for Easter

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Data analytics, intelligence and behavioral research drive sales in e-commerce and retail for Easter

A Páscoa é uma das datas mais importantes do primeiro semestre quando o assunto é consumo. Segundo levantamento da Timelens, empresa de tecnologia e inteligência de dados para negócios, marcas e creators, com base em dados do Google Shopping e Google Trends, o tema apresentou crescimento de mais de 300% em aderência nas conversas e buscas. A força do período também se refletiu diretamente no interesse por produtos, cujo entre os dez itens mais pesquisados durante o mês, oito foram ovos de Páscoa.

Sendo assim, cada vez mais, as soluções inteligentes que apoiam os pequenos, médios e até mesmo as grandes empresas no e-commerce e varejo passam a ter mais valor. Isso porque, elas otimizam estratégias, antecipam tendências, e claro, impulsionam as vendas durante esta e outras sazonalidades do ano. Veja abaixo algumas delas e como atuam no mercado.

Análise de dados de buscas online otimizam estoques de forma mais eficaz:

A Timelens, especializada em conectar dados e gerar insights sobre comportamentos e percepções do mercado, pode impulsionar o segmento de chocolates na Páscoa ao fornecer análises detalhadas que auxiliam as empresas a entenderem as preferências dos consumidores. Um exemplo disso é a análise recente da empresa, em que a mesma identificou aumento de mais de 800% na busca pelo ‘Ovo de Páscoa da Kinder ovo’. Insights como esses permitem que as marcas ajustem estratégias de marketing e estoques de forma assertiva, e maximizando as oportunidades de venda durante o período.

Plataforma de inteligência de dados que acompanha tendências e consumo para e-commerce:

A Nubimetrics, plataforma líder em fornecer dados inteligentes para sellers e marcas, desempenha um papel estratégico ao ajudar pequenos ,médios e grandes vendedores a se destacarem durante datas sazonais como a Páscoa. Por meio da análise de comportamento nos principais marketplaces, a empresa oferece informações sobre a demanda e oferta, ou seja, produtos mais buscados, variações de preço e oportunidades pouco exploradas. Com esses dados em mãos, os lojistas conseguem tomar decisões mais assertivas sobre o mix de produtos, posicionamento e timing de campanhas, ampliando sua competitividade mesmo em datas de alta competitividade.

Entendendo o consumidor por meio de pesquisas comportamentais com neurociência e tecnologia:

De acordo com a Accenture, 61% das empresas consideram a antecipação de tendências como uma prioridade estratégica. Porém, é essencial inseri-las em planejamento e transformá-las em informações para ser cada vez mais assertivo nas estratégias de negócios – especialmente em datas movimentadas para o consumo, como a Páscoa. Nessa linha, a Neura, consultoria de estudos comportamentais e porquês, entrega soluções 360 ao mapear dinâmicas culturais, decodificar resultados de pesquisas em conhecimento e traduzi-los em estratégias robustas. Com equipe multidisciplinar, a companhia usa a tecnologia da neurociência aplicada por meio do comportamento humano para analisar informações e convertê-las em conhecimento para marcas e organizações, sendo um elo entre neurociência e cultura ao traduzir inconscientes em experiências conscientes.

Diante de um cenário cada vez mais orientado por dados e pela compreensão profunda do comportamento do consumidor, o sucesso nas vendas durante a Páscoa — e em outras datas estratégicas do varejo — está diretamente ligado à capacidade das marcas de se anteciparem às demandas do mercado. Ferramentas e plataformas que unem inteligência de dados, tecnologia e neurociência têm se mostrado fundamentais para entender desejos, prever tendências e agir com precisão. A combinação entre análise e sensibilidade torna-se o diferencial competitivo para empresas que desejam crescer de forma consistente em um mercado em constante transformação.

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Gap** One of the key aspects of this revolution is the inclusion of a broader segment of the Brazilian population in the digital economy. Previously, many Brazilians, especially those in rural or underserved urban areas, faced significant barriers to accessing e-commerce platforms. These barriers included limited internet connectivity, lack of digital literacy, and insufficient payment infrastructure. Efforts to overcome these challenges have been multifaceted. Government initiatives, such as the National Plan for Broadband (PNBL), have aimed to expand internet access across the country. Additionally, partnerships between tech companies and local governments have facilitated the deployment of digital literacy programs, empowering individuals to navigate and utilize e-commerce platforms effectively. The collaboration between Brazilian and Asian e-commerce giants has also played a crucial role. Companies like Alibaba and JD.com have invested in Brazilian startups and local e-commerce platforms, providing them with the necessary technology and expertise to enhance their services. This collaboration has not only improved the user experience for Brazilian consumers but has also created opportunities for small and medium-sized enterprises (SMEs) to reach a global audience. **Speed: Accelerating Growth** The second pillar of this revolution is speed. The demand for faster delivery times has driven innovation in logistics and supply chain management. Brazilian e-commerce platforms have adopted advanced technologies such as artificial intelligence (AI) and machine learning to optimize delivery routes, reduce transit times, and enhance inventory management. Moreover, the partnership between Brazilian and Asian companies has led to the establishment of direct shipping routes, reducing the time it takes for products to travel from Asia to Brazil. This has been particularly beneficial for consumers, who now enjoy quicker access to a wide range of products, from electronics to fashion items. The integration of payment systems has also contributed to the speed of transactions. The adoption of digital wallets and mobile payment solutions has streamlined the purchasing process, making it more convenient and secure for consumers. Additionally, the use of blockchain technology for transaction verification has further enhanced the efficiency and transparency of e-commerce operations. **The Future of Brazil-Asia E-commerce** Looking ahead, the future of Brazil-Asia e-commerce appears promising. The continued growth of the digital economy in both regions presents numerous opportunities for collaboration and innovation. As more Brazilian consumers gain access to e-commerce platforms and as Asian companies continue to invest in the Brazilian market, the trade relationship between the two regions is likely to strengthen. Furthermore, the ongoing development of 5G technology is expected to revolutionize the e-commerce landscape even further. With faster internet speeds and lower latency, consumers will experience even greater convenience and speed in their online shopping experiences. This will not only enhance customer satisfaction but will also open up new possibilities for businesses to explore innovative marketing strategies and customer engagement techniques. In conclusion, the inclusion and speed driving the Brazil-Asia e-commerce revolution are transforming the way businesses operate and consumers shop. By bridging the digital divide and accelerating growth, this revolution is paving the way for a more inclusive and dynamic global economy.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the proper noun format. - "impulsiona" is accurately translated to "drives," conveying the action of boosting or stimulating. - "vendas online" directly translates to "online sales." - "com alta de" is translated to "with an increase of," preserving the meaning of a rise or growth. - The numerical value "13,94%" is kept as is, assuming it's a specific metric or code that doesn't require translation. - "revela Getnet" translates to "Getnet reveals," keeping the subject at the end of the sentence for natural English flow.

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