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Invent Apps comes to modernize the management of companies in any ERP

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Invent Apps comes to modernize the management of companies in any ERP

A Invent, líder em soluções complementares a ERPs e referência em gestão fiscal, bancária, contratual e de recursos humanos no ecossistema SAP no Brasil e América Latina, acaba de lançar sua nova geração de produtos em cloud, a plataforma Invent Apps, que chegam para modernizar a gestão das empresas, independente do sistema de gestão utilizado.

“A principal vantagem do Invent Apps é sua capacidade de se conectar com qualquer ERP existente no mercado, sem a necessidade de substituir sistemas já em operação. As empresas podem escolher apenas os módulos ou funcionalidades de que precisam, melhorando a performance e a escalabilidade da gestão”, explica Marcos Tadeu Junior, CEO da Invent.

Os aplicativos com as principais funcionalidades das suítes fiscal e bancária já estão disponíveis e já é possível utilizar os módulos de NFS-e e NF-e, além de realizar a gestão eficiente de SPED Fiscal, Contábil e ECF, apuração e análise precisa de tributos como IRPJ, CSLL, PIS e COFINS, fazer as ​​conciliações de contas, cartões, pagamentos eletrônicos e até renegociação de dívidas de clientes, tudo isso de maneira automatizada e segura. 

Por ser desenvolvida nativamente em nuvem, a plataforma elimina a necessidade de infraestrutura física, permitindo que as empresas operem com mais eficiência e menos complexidade.

“O objetivo da Invent Software é ajudar as empresas a melhorarem sua gestão sem as forçar a abandonar os sistemas com os quais já estão acostumadas. Nossa solução é plugável e flexível, permitindo que as empresas cresçam e se adaptem rapidamente às mudanças do mercado, com menor risco e maior eficiência”, conclui Marcos Tadeu Junior.

Atualmente, a Invent atende mais de 4 mil clientes, apoiando empresas de todos os segmentos a otimizarem a sua gestão com alta performance e segurança.

Freight drops 0.54% in March, the first since November, says Edenred Repom

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Freight drops 0.54% in March, the first since November, says Edenred Repom

De acordo com dados da última análise do Índice de Frete Edenred Repom (IFR), o preço médio do frete por quilômetro rodado em março foi de R$ 7,35 no País, o que representa uma leve queda de 0,54% ante fevereiro. É o primeiro recuo no preço médio registrado pelo IFR desde novembro de 2024.

“Apesar de observados fatores que costumam pressionar o valor do frete para cima, como o aumento do piso da tabela de frete e o início da safra, o IFR observou um leve recuo em março. Embora a desaceleração do setor industrial tenha um impacto mais significativo na indústria de transformação, é importante notar que as commodities continuam apresentando resultados positivos. Ademais, o Índice de Preços Edenred Ticket Log (IPTL) apontou leve queda no preço do diesel nos postos no mês de março na comparação com fevereiro, fator que também pode ter contribuído para aliviar os custos operacionais e impactado os valores praticados no transporte rodoviário”, analisa Vinicios Fernandes, diretor da Edenred Repom.

Nos meses seguintes, a evolução do preço do frete seguirá vinculada a uma combinação de variáveis econômicas. “A redução no valor do diesel nas refinarias anunciada pela Petrobras e em vigor desde 1ª de abril pode trazer mais alívio aos custos operacionais de transporte, enquanto a performance de setores como o agronegócio e a indústria extrativa devem seguir trazendo impacto ao ritmo das contratações do setor e aos valores praticados por quilômetro rodado”, conclui Fernandes.

IFR is an index of the average freight price and its composition, raised based on the 8 million annual freight and toll voucher transactions administered by Edenred Repom. Edenred Repom, a brand of the Mobility business line of Edenred Brasil, has been specialized for 30 years in the management and payment of expenses for the road freight transport market, leader in the freight payment and toll voucher segment with 8 million annual transactions and more than 1 million truck drivers served throughout Brazil.

When two giants fight, Brazil delivers faster

Luciano Furtado C. Francisco
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When two giants fight, Brazil delivers faster

It is not necessary to be an expert in geopolitics to feel the reflection of tensions between China and the United States. Just click on “buy” and observe the increase in delivery times or that suspicious jump in the final price. The trade war, reignited with heavy tariffs on both sides some reaching 145% in the US on Chinese products & is messing not only with the stock market indexes, but with the shopping cart of millions of Brazilians. 

For national e-commerce, this titan fight comes as a strong wind. Who is well positioned can hoist the sails and gain speed. Who is not, will turn aside in the storm. 

The shift on the global board began with the US targeting imports from China directly, attacking with sky-high tariffs and tax exemption review.China's response was immediate: restrictions on strategic minerals and new trade barriers. Result?A shaky international logistics system, freight surging, suppliers strained and uncertainty in replenishing inventories.But what about Brazil in all this? 

Interestingly, this external crisis may be the password for an accelerated maturation of national e-commerce. With the most expensive and least competitive Chinese products in the US, a window opens for Brazilian brands to occupy space ^ from electronics assembled here to fashion, beauty and home items.The consumer, who previously looked basically only at the price, now also weighs the delivery time and reliability. 

And then comes the logistics. Brazil, always slow to react to the demands of the digital economy, begins to awaken. Marketplaces invest heavily in regional distribution centers, logistics startups multiply with creative solutions, and there is a silent movement but robust 'but robust 'Of nearshoring: bring suppliers from Asia to Latin American countries, reducing time, cost and dependence. 

Platforms such as Mercado Livre, Magalu and Amazon Brasil are ahead in this race, with their own fleets, automated warehouses and algorithms that predict demand with millimeter precision.No wonder, Brazil closed 2024 with growth of 12.1% in e-commerce, above the global average, according to Ebit/Nielsen. 

Of course, there are obstacles, such as the high domestic logistics cost, the bureaucracy for imports, as well as the fragility of infrastructure such as ports, airports, roads and railways.But there is also a new mentality, because the Brazilian shopkeeper is learning that relying exclusively on Chinese inputs is a fragility and is acting. 

The truth is that while the US and China exchange tariffs as if they were sparks in saber duel, Brazil can 'act with vision and boldness 'When it becomes one player stronger, more autonomous and faster. 

In the new game of global e-commerce, does not win who fights more. Wins who delivers better.

Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

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Arrow Mobility revolutionizes deliveries and improves customer experience in e-commerce

A Arrow Mobility --- Note: "Arrow Mobility" appears to be a proper noun, likely referring to a company or brand name. Proper nouns typically remain unchanged in translation unless there is a widely recognized translation or adaptation in the target language. In this case, "Arrow Mobility" would likely remain the same in English., an electric mobility startup, introduced the Arrow One, a 100% electric van designed to optimize e-commerce deliveries. With a focus on efficiency and safety, the vehicle emerges as a solution for the bottlenecks of the "last mile," a crucial stage in the purchasing journey. In 2024, with 414.9 million online orders in the country, 23% of consumers still report dissatisfaction with delivery times and costs, a challenge that the new model promises to help solve.

The Arrow One combines sustainable technology and highly efficient operation, and it also meets the main demands of the sector, such as: accelerated delivery, drastically reducing waiting times; low operational cost, with displacement carried out at just 20% of the value of a conventional van; enhanced security, allowing the internal transport of cargo without exposure to external risks; and a solution for the heavy traffic of large cities, ensuring greater productivity and efficiency in urban routes. 

About the new solution, Nestor Felpi, Arrow Mobility Advisor, comments: "To satisfy the customer, it is necessary to align storage, inventory, and fast delivery. The Arrow One was developed to transform e-commerce logistics, overcoming challenges such as heavy traffic and security. With proven efficiency, it makes twice as many deliveries, reduces logistics costs by 80%, and guarantees safe transportation without exposing the cargo," he states. Nestor.

Atento democratizes the use of Artificial Intelligence in the customer and employee experience

E-Commerce Update
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Atento democratizes the use of Artificial Intelligence in the customer and employee experience

Atento Luxco 1 ("Atento" or the "Company"), one of the world's largest providers of customer relationship management (CRM) and business process outsourcing (BPO) services, and a sector leader in Latin America, solidifies its transformative role in Business Transformation Outsourcing. Through its innovative offering of solutions designed to enhance Customer Experience (CX) and Employee Experience (EX), the company redefines how brands interact with their customers, democratizing access to advanced, high-impact technologies across diverse sectors.

Since implementing its strategy based on proprietary technology, artificial intelligence, and intelligent automation, Atento is transforming key processes in customer service. This evolution translates into hyper-personalized experiences, more intuitive interactions, and more efficient operations for nearly 100 clients currently, and continues to expand to many more across all regions. Thanks to the development of its technology ecosystem, the company has achieved remarkable results reflecting its ability to scale innovation.

  • Advanced InsightsWith over 125,000 hours of processed data, this solution facilitates strategic decision-making through advanced data analysis.
  • Knowledge AssistantVirtual assistants that handle up to 125,000 customer and employee interactions.
  • Smart RecruiterAutomation of the recruitment process, with approximately 250 defined profiles and approximately 150,000 interviews conducted, optimizing the candidate experience and accelerating talent selection.
  • Atento ConversationsGenerative conversational platform with over 32 million interactions and multiple advanced conversational AI proofs of concept under development for base clients.
  • Corporate ChatInternal corporate chat that handled over 675,000 questions and answers for nearly 8,000 users, improving productivity and the employee experience.
  • Dynamic Automation PlatformPlatform with 5,500 active users to date, facilitating the intelligent automation of repetitive tasks and business processes.
  • QualistoreReal-time quality tool with over 25,000 users across 4 countries, focused on continuous improvement of CX processes. A key feature is gamification, incorporating points and rankings to encourage active participation in training. This creates a competitive and fun environment where users can track their progress and engage more in learning activities. This approach not only boosts motivation but also fosters a more dynamic and collaborative environment, promoting continuous team development.
  • Integrated LoginSmart authentication solution already implemented for numerous clients and thousands of users, strengthening security and access experience in digital environments.

At Atento, we integrate Artificial Intelligence into the core of our solutions so that any company, regardless of its size or digital maturity, can benefit from it," says Dimitrius Oliveira, CEO of Atento. "With over 100,000 people, we are focused on developing, scaling, and democratizing AI advancements. Our objective is clear: to democratize access to advanced technologies and transform innovation into tangible results for the customer and employee experience," he concludes.

Taking the customer experience to the next level

Through its ecosystem of proprietary solutions, Atento has integrated artificial intelligence into critical processes, improving efficiency, personalization, and scalability for its clients worldwide. Much of these solutions are centered in Atento AI Studio, its AI platform designed to transform customer experience and operational efficiency in secure environments. It is currently impacting companies in sectors such as finance, energy, payments, and others.

  • BankerAtento Insights is also applied to analyze service interactions in depth, identifying critical areas and improvement opportunities. To increase customer satisfaction at a major bank, the tool was used to identify the main reasons for dissatisfaction in the CSAT survey and the root causes stemming from human analysis interventions. Approximately 10 friction points related to communication problems were identified, and the AI indicated 4 initiatives for process improvements. This resulted in a 3.5% increase in CSAT and a 5% reduction in callback rate within just two months. This work also maintained a 82% resolution stability across channels.
  • Energy: A large energy company relied on AI Studio to improve its customer complaint processes related to installment payments, identifying the main reasons for dissatisfaction and developing prompts to help agents show more empathy, pinpoint the root cause of complaints, and successfully guide the customer. This resulted in a better overall experience, increasing the customer satisfaction indicator by 8.64% and the NPS by 9%, with a 65% reduction in the number of dissatisfied customers.
  • Payments Sector We implemented AI Studio resources for a payment company aiming to reduce customer migration to critical channels, ensuring improved engagement and satisfaction for the end-customer. With the implementation, we were able to analyze interactions contextually, allowing us to precisely identify problems and implement solutions, ensuring each case was monitored until resolution. Demonstrating a substantial improvement in operational efficiency, we achieved a 22% reduction in leakage between January and December 2024. Furthermore, agent training and collaboration between the Quality and Innovation departments yielded valuable insights that further enhanced service quality. These advancements are reflected in satisfaction metrics such as CSAT, which increased by 4%, and NPS, which increased by 31%, showing an upward trend during the period. **Note:** The terms "22%," "4%," and "31%" are unexplained variables. It is strongly recommended to replace these with the actual figures (e.g., "22%" or "221 units") or the units they represent (e.g., "22 percentage points"). Without context, this information is rendered meaningless.

How Artificial Intelligence is revolutionizing shift management in retail

Jose Pedro Fernandes
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How Artificial Intelligence is revolutionizing shift management in retail

Retail is one of the most dynamic and competitive sectors of the global economy. With increasing digitalization and changing consumer behavior, companies in the segment face the challenge of optimizing their operations, ensuring operational efficiency and a better experience for customers and employees.In this scenario, artificial intelligence (AI) emerges as a strategic ally, especially in the management of shifts and work scales.  

Efficient workforce management is one of the main factors that impact employee productivity and satisfaction. With the need to keep stores operating in multiple shifts, often the distribution of scales is done manually, generating overload in some employees and underutilization of others. And this undoubtedly directly impacts on productivity and employee well-being, in addition to compromising the quality of customer service.  

Workforce Management (WFM) solutions use machine learning technology and bring a proactive approach to shift planning, using advanced algorithms to predict demand, analyze historical patterns and optimize team distribution, enabling:  

AI analyzes sales data, customer traffic, and seasonal trends to suggest scales aligned with actual store needs.  

Reducing costs and overtime: technology prevents excessive or insufficient staff allocations, reducing costs with unnecessary overtime.  

INCREASING employee satisfaction: AI allows the creation of more balanced shifts, ensuring better workload distribution, promoting well-being in the workplace and improving the balance between personal and professional life of employees.  

According to a Bain & Company survey**, Generative AI tools can increase productivity by up to 25% and generate significant cost savings for retailers.  

For managers, AI allows them to offer intuitive dashboards and real-time insights, allowing for more agile and assertive decision-making.In addition, it facilitates compliance with labor legislation, minimizing risks of non-compliance.  

For employees, AI enables greater predictability and flexibility in the workday.Technology can also integrate mobile and interactive solutions, allowing employees themselves to request shift changes and journey adjustments in a simple and transparent way.  

Digitalization and the adoption of AI in shift management are no longer an option, but a necessity for companies seeking competitiveness and sustainability. After all, the integration between technology and strategic workforce management is the key to a more efficient, profitable and human retail.  

By investing in AI workforce management solutions, retail companies not only improve operational efficiency, but also create a fairer and more productive work environment.

Brazilian market is on track to be a global leader in Tokenization, says ABcrypto study

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Brazilian market is on track to be a global leader in Tokenization, says ABcrypto study

The advance of tokenization in Brazil is already a reality, with concrete cases of application in the financial market and strategic sectors of the economy, according to the study “Tokenization 4 Cases and Possibilities”developed by the Brazilian Crypto-Economics Association (ABcrypto), successful initiatives show how asset digitization is transforming the investment landscape in the country. 

Tokenization allows the conversion of physical and financial assets into secure, traceable and accessible digital representations. The study highlights cases such as tokenization of receivables, driven by companies such as PeerBR and Liqi, which enable the conversion of duplicates and credit rights into tradable digital tokens.In addition, Netspaces and Mynt are innovating in the tokenization of real estate, enabling the fractionation of high-value properties to democratize access to the real estate market. 

In agribusiness, Agrotoken leads initiatives to transform commodities such as soybeans, corn and wheat into digital assets, expanding financing options for rural producers.In parallel, Brazilian banks have been exploring tokenization to offer new investment modalities and expand access to the capital market. 

Another important advance is the infrastructure for Web3 and white label solutions developed by companies such as Klever and BlockBR, which create platforms to facilitate tokenization in various segments. This movement reinforces the role of Brazil as one of the most promising markets for the digitization of assets. 

The adoption of tokenization in the country is driven by a favorable regulatory environment, with the Virtual Assets Legal Framework and guidelines from CVM and the Central Bank ensuring legal certainty for investors and companies.In addition, the successful experience of Pix and the development of Drex are key factors for the expansion of the sector. 

With a daily volume of R$ 23 billion handled in crypto assets and more than 9.1 million individual investors in the country, Brazil positions itself at the global forefront of tokenization. The study by ABcripto reinforces that this trend is expected to grow in the coming years, making the financial market more accessible, efficient and dynamic. 

About study  

Recently launched by ABcripto, the study details the main factors that put Brazil ahead of the global market in the theme of tokenization. Among the highlights are the advancement of the regulatory environment, with the implementation of the Legal Framework for Virtual Assets and the guidelines of the CVM and the Central Bank, which ensure legal certainty for investors and companies. 

In another pillar, the Innovative Payment Infrastructure, with the successful experience of Pix, as the basis for the adoption of DREX, should accelerate financial digitization.The analysis also shows how tokenization facilitates the democratization of access to the capital market, by allowing investors of different profiles to have access to assets previously restricted to large players, expanding financial inclusion; in addition to attracting more attention from foreign investors. 

Fintalk receives investment from HiPartners to lead the future of conversational AI in Brazil

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Fintalk receives investment from HiPartners to lead the future of conversational AI in Brazil

HiPartners, a retail-focused venture capital, announces the investment of R$ 6 million in Fintalk, the first Brazilian conversational AI, in a 9-digit valuation. This is the 7th investment of the fund focused exclusively on retail techs, whose relationship base is formed by the largest retailers in Brazil, which transcends the capital contribution to a smart money able to catalyze the strategy of growth currently there are more than 80 investors, including entrepreneurs such as Sergio Zimerman, founder of Petz; Eugenio De Zagottis, RD Health board member, Gabriela Baumgart, partner of Baumgart Group, among others.

Starting its commercial operation in 2022, Fintalk consolidates itself as the first conversational artificial intelligence (AI) platform in Brazil capable of understanding regionalisms, slang and cultural nuances, offering automation solutions to more than 12 million users, focused on major players as a reference for some names C&A, Stone, SKY, Avenue Itau, Porto Seguro, CIMED, among others.

The decision of HiPartners reinforces confidence in the technological and commercial base of Fintalk. The company has developed its own artificial intelligence, ensuring full control over updates, customization and banking security, validated by financial institutions of reference 40% an essential criterion for clients entreprise. The impact on results makes Fintalk the new favorite technology in the market: it reduces service costs by 50%, cuts billing expenses by 40% and increases sales and collection conversion by up to 25%.

The contribution reinforces the commitment of the fund to accelerate technology companies with high growth potential and clear competitive differentials. The entry of the startup in the portfolio will allow Fintalk to expand the leadership in the conversational AI market, expand national and international operations and also strengthen its team with senior professionals, ensuring sustainable and scalable growth, especially in retail, where there is the daily challenge of offering an omnichannel relationship that is both agile and natural, with clear value generation for the retailer and its customers.

“The lack of effective communication solutions directly impacts consumer satisfaction, and most of the time, complex tools have high operating costs, almost prohibitive.Of all the players we evaluated, we saw in Fintalk the only company capable of reducing these barriers and providing customers with a much more efficient and accessible voice relationship.Our investment reinforces confidence in the startup's ability to lead this sector, both in Brazil and abroad”, comments Walter Sabini Junior, CEO of HiPartners. 

Accelerated growth

With a consistent growth of 8% per month, Fintalk not only doubles in size annually, but also positions itself strategically to expand its presence in the market.This accelerated pace reflects the solidity of the business model, the growing demand for its solutions and the efficiency in the execution of the strategy. In Brazil, the investment will help the company to strengthen its presence and continue to be a reference in conversational AI for large corporations.“ global competitors treat Brazil as a secondary market, we were born here and grew because we deliver high-impact results that generate value for our customers, and together we have built great success cases with high ROI, Luint Lintobo, says CEO Luint Lint.

“HiPartners investment validates our mission to innovate in retail in Brazil and worldwide.”, he adds. The company expects to keep up the fast pace and continue doubling in size year after year, driven by the growth of the sector and the continuous evolution of its solutions.

Billionaire market

The global AI market, valued at around US$200 billion in 2023, is booming, and Fintalk is well positioned to excel in this scenario. With tens of millions of users served, and millions of daily transactions, the company offers solutions as AI agents for fulfillment, sales and billing, as well as a co-pilot for performance improvement.

Fintalk CEO and founder Luiz Lobo has extensive experience in the financial and technology sector. Before founding the company, he led the expansion of disruptive acquisition platforms for millions of microentrepreneurs at Stone and Hipercard, and played strategic roles as a partner of Itau and Stone, and CIO AT&T/SKY Digital Brazil.

Qlik showcases AI solutions and a success story at the Gartner Data & Analytics Conference 2025

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Qlik presents solutions with Artificial Intelligence and a success story during the Gartner Data & Analytics Conference 2025

A QlikQlik, a global data integration, data quality, analytics, and Artificial Intelligence (AI) company, will bring its complete platform of solutions to the Gartner Data & Analytics Conference 2025, held on April 28 and 29. During sessions and at its booth (322), Qlik will highlight trends, technologies, and success stories, and discuss how clients can expand informed decision-making and drive more business results using solutions such as Qlik Talend Cloud and Qlik Answers. Qlik will also showcase innovations enabled by its recent acquisition of Upsolver, a leading company in real-time data streaming and Apache Iceberg optimization.

"Qlik will showcase its latest innovations, empowering organizations to gain valuable insights from data to drive more strategic decisions. We continue to guide market transformations with cutting-edge technologies that leverage Artificial Intelligence to support companies in tackling complex challenges, revealing patterns, anticipating demands, and supporting the development of more effective strategies to generate greater business value," says Olímpio Pereira, Country Manager of Qlik Brazil.

Qlik will feature a comprehensive program of presentations, highlighting the practical application of data integration, quality, governance, and analysis, as well as the strategic use of Artificial Intelligence in business. Among the highlights is a success case presentation by Santos Brasil, a benchmark company in port and logistics operations, which will demonstrate how its digital transformation has been driven by a data-oriented journey. Qlik will also moderate a panel discussion that will explore the paths organizations need to take to truly prepare for adopting Artificial Intelligence. Another session will address the importance of open and real-time data architectures to meet the growing demands of corporate environments.

At the exhibition area, Qlik specialists will be available at the company booth to discuss news like the recent acquisition of Upsolver. This initiative allows Qlik to further its ability to provide companies with end-to-end, open, and scalable solutions that unify data integration, analytics, and AI on a single platform. Open and real-time data architectures are crucial for ensuring flexibility and scalability in data management, enabling organizations to access information faster, optimize their data assets, reduce costs, and unlock more performant AI-powered insights.

Another highlight will be Qlik Answers, a technology that allows for efficient use of unstructured data in business workflows. Considering that most of the world's data is unstructured, such as emails and documents on organizational intranets, making its analysis difficult, Qlik provides customers with the necessary resources to make it possible. Qlik Answers is an innovative knowledge assistant powered by Generative AI that transforms how companies access and use unstructured data. The solution offers reliable and personalized answers from private and company-curated sources, like knowledge bases and document repositories, to ensure instant and relevant insights.

Visitors can also learn more about Qlik Talend Cloud, which offers comprehensive data integration with extensive quality and governance features, crucial for maintaining data integrity in AI operations. The solution is a complete, integrated platform that allows for tracking, maintaining, and protecting data accuracy throughout its entire lifecycle. Qlik Talend Cloud includes features like data products for faster, quality-assured data curation, as well as a dynamic data marketplace to enhance information delivery throughout the organization. Furthermore, it offers modern data engineering tools with transformation capabilities, delivering data ready for AI and complex technology-driven projects, fueling intelligent decisions and business modernization.

Qlik was recognized as a Leader in the Gartner® Magic Quadrant™ for Data Integration Tools (December 2024) and the Magic Quadrant for Augmented Data Quality Solutions (March 2025). Qlik believes this recognition demonstrates the effectiveness of its capabilities and its commitment to providing comprehensive data solutions that deliver business value and enable evolution in an increasingly competitive landscape.

Note it on your calendar – Qlik at the Gartner® Data & Analytics Conference 2025

DateApril 28 and 29

Stand: 322

LocalSheraton São Paulo WTC Hotel – Avenida das Nações Unidas, 12559 – Brooklin Novo – São Paulo

Event Session Schedule and Presentations:

Monday, 28/04

– Session: Digital Transformation and Innovation – Santos Brasil's Data Journey – 11:45 AM – Location: Ballroom 1 – 3rd Floor

– Round Table: AI Readiness – What does it truly mean to be "AI-ready"? – 3:15 PM – Location: Room R18

Presentations at the booth will take place throughout the day.

Tuesday, 29/04

– Session: The Importance of Open and Real-Time Data Architectures in Today's Landscape – 1:05 PM – Location: Exhibit Showcase Theatre, Golden Hall – 5th Floor

Presentations at the booth will take place throughout the day.

About the Gartner Data & Analytics Conference

Gartner analysts will provide additional analysis on Data and Analytics trends at the Gartner Data & Analytics Conferences, taking place on April 28th and 29th. Sao Paulo (Brazil), from May 12 to 14 London (England); May 20-22 Tokyo (Japan); on June 2nd and 3rd Mumbai (India) and on June 17 and 18 Sydney (Australia). Follow conference news and updates on X using Unfortunately, "#GartnerDA" is not a recognizable phrase or acronym in any context I'm familiar with. It's likely a code, abbreviation, or internal reference that needs more context to translate. Please provide more information about what this represents..

Please provide the Portuguese text of the Gartner Disclaimer. I need the content to translate it.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service described in its research publications and does not advise technology users to select only vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner's research organization and should not be interpreted as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

E-commerce technologies must be selected with a focus on results—not just on current trends.

人名采用原名保留不译的国际惯例
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E-commerce technologies must be selected with a focus on results—not just on current trends.

E-commerce has never had as many technological resources at its disposal as it does now. From artificial intelligence-based solutions to marketing automation, including chatbots, real-time data analysis, and intelligent logistics systems. The sector is experiencing a period of rapid evolution. And the data proves it: according to Nuvei, e-commerce sales are expected to jump from US$26.6 billion in 2024 to US$51.2 billion in 2027 – a 92.51% increase over the period, which is driven by the advancement of digital transformation and the growing desire for personalization in the purchasing journey.

But with so many options, the inevitable question arises: what tools are really worth the investment? In times of tight margins, marketing, technology, or innovation directors must adopt a profitability-focused vision. In other words, the priority is to protect the bottom line — that last line of the financial statement that reveals the company's profit. In this sense, the choice of new technologies must be directly linked to the measurable impact they generate on the business.

Many companies make the mistake of investing in tools that do not align with their operational reality or that are implemented hastily and without planning. The result? Overburdened teams, decentralized data, and a series of stalled processes that hinder decision-making. Therefore, a more effective path—especially for small and medium-sized businesses—is to scale strategically: adopting one technology at a time, with a focus on solving real and specific problems. 

This approach allows for accurately tracking the impact of each solution, making adjustments whenever necessary. In addition to preserving resources, this strategy promotes an increase in return on investment (ROI) and reduces the risk of waste.

Another important point is the suitability of tools to the local context. It is common for Brazilian companies to adopt solutions recommended by international headquarters that, although globally established, do not fit into Brazil's regulatory and operational processes. This generates high costs in dollars, without a proportional return. In these cases, the local manager needs to take on a more active role and demonstrate that solutions developed by national companies can be more effective, faster, and financially more viable.

It is important to highlight that seeking efficiency does not mean giving up on innovation. Chatbots, for example, are proven solutions in reducing customer service costs, with the potential to cut up to 30% of these expenses. However, automation should be used with balance — excess can lead to the dehumanization of the customer experience. Therefore, planning is as essential as the tool itself.

Using the same reasoning, the architecture model composable, which allows combining different tools to create customized solutions, is extremely promising — as long as it is accompanied by clarity in objectives and digital maturity. Following this logic, the ideal is to seek solutions that meet multiple needs with the fewest possible contracts. This reduces the integration effort, simplifies management, and improves operational efficiency. Solutions focused on the customer experience — such as personalization platforms and marketing automation — generally deliver a faster return. More robust technologies, such as predictive analytics and logistics optimization systems, can be adopted in later phases as the business matures.

In summary, technology should be a lever for growth, not a financial or operational burden. The secret lies in making conscious choices, based on data, clear objectives, and the actual operation of each company. Not everything that is available on the market is applicable to all businesses. The important thing is to identify what truly drives the indicators and, from that, grow intelligently.

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