Start Site Página 12

What is a microecosystem? Model that replaces traditional companies gains strength around the world and in Brazil

E-Commerce Update
-
0
What is a microecosystem? Model that replaces traditional companies gains strength around the world and in Brazil

The traditional model of company is with the days numbered. The statement is from Filipe Bento, founder and CEO of the Atomic Group, but reflects a trend observed in innovation centers in Silicon Valley, China and Europe, in which the future of business is not to grow by inflating structures, but rather to connect strategically in intelligent value creation networks.

A microecosystem is a network of living connections, formed by entrepreneurs, experts, channels, startups, platforms and communities, united by a clear purpose and able to share value, learning and results on an ongoing basis.

While traditional ecosystems still maintain a central command structure (with startups and partners orbiting a large corporation), microecosystems eliminate centralization and operate in a distributed, collaborative, and agile manner.

“The microecosystem grows with or without the founder because it relies on collective intelligence and shared purpose, not rigid hierarchies”, explains Filipe Bento, CEO of Atomic Group.

Bento explains why the microecosystem is better suited to the current market:“The global market is living an era of decentralization and artificial intelligence, in which companies need to scale quickly and flexibly to meet more demanding and dynamic consumers”.

Traditional companies face bottlenecks such as rigid hierarchical structures, slowness to innovate, and difficulty scaling without inflating costs.

Microecosystems allow: scale without structural weight, using smart partnerships instead of massive hires; continuous innovation, as each member contributes with insights and solutions; resilience, since risks are shared in a network; and speed of execution, because decisions flow without bureaucracy.

In practice, a microecosystem is structured through strategic connections. Startups bring innovation and agility; experts offer technical knowledge and mentoring; channels and platforms enable distribution and scale; and communities help build culture and validate solutions in the market.

The founder acts as an orchestrator, connecting the dots, sustaining the vision and taking care of the culture, but he does not have to be the center of all operations or command micromanagement.“O entrepreneur no longer wants to be a structure owner.Want to be the owner of” results, summarizes Filipe Bento.

Market trend in 2025

Collaborative network models, such as microecosystems and co-creation platforms, are gaining momentum in Brazil, driving innovation and efficiency in different sectors. Although there is no consolidated value only for these models, they integrate a market that moved R$ 98 billion in 2024, considering startups, innovation hubs and corporate venture, according to data from Endeavor and ABStartups.

In the first quarter of 2024, only Brazilian startups received US$ 1.24 billion in contributions, according to data from the District.

“This shows that more and more companies are migrating from traditional acquisitions to partnership and co-creation models, characteristic of microecosystems, due to the flexibility and speed that” offers, the executive highlights. 

Globally, market reports show that ecosystem models in networks grow much faster than isolated companies, especially in the artificial intelligence, health, retail and fintech sectors.

CB Insights report (2024) confirms the trend, registering a growth of 27% in global venture capital, consolidating the role of microecosystems as a foundation for the new innovation economy in Brazil and worldwide.

Atomic Group, for example, operates under this model: a network that connects seven companies, operating in acceleration, education, venture building and technology, with a presence on five continents and a goal of earning R$ 35 million in 2025.

The group maintains lean teams, prioritizes connections and co-creation, reducing risks and accelerating results. In addition, flows are agile, adapting group initiatives to changes in the market without stalling operations.

“Leaders need to understand that the concept of microecosystem is a paradigm shift for companies that want to thrive in the post-industrial” economy, he says.

There are numerous advantages of the microecosystem for business, such as scalability without structural weight; the ability to constantly innovate; the reduction of risks and fixed costs; the strengthening of brand through strategic partnerships; the capture and retention of talent by purpose, not only by salary; and the speed and flexibility to pivot in the face of crises and opportunities.

Next steps

Filipe Bento prepares the launch of the book Microecosystems, with a compiled of the practices and frameworks needed to adopt the model. “We are not just talking about another management fashion.We are talking about an inevitable path for those who want to grow in a connected, intelligent and collaborative market. The future of business will be microecosystems”.

Group W brings together executives from major brands and launches Wigoo AI at Warm Up

E-Commerce Update
-
0
Group W brings together executives from major brands and launches Wigoo AI at Warm Up

The Group W, formed by agencies Wigoo e Wicomm, gathered last Tuesday, September 16, about 200 participants among customers and partners in Warm Up 2025 Black Friday, held at the rooftop The View in Sao Paulo. The meeting was attended by representatives of more than 90 major brands and players such as Google, Meta, TikTok, Mercado Livre and Shopee, among others.

During the event, Wigoo AI was launched, a unique solution that uses artificial intelligence, connecting data from different media, e-commerce, analytics and ERP platforms, allowing natural language interactions to generate complex analysis and understanding of information needed in decision making of executives.

’ Wigoo AI allows a team to perform in an hour a detailed analysis that previously would take 5 days and would require the search for data in different locations with high risk of losing some detail” dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm, said.

Among the highlights of the presentations of the event, Fernando Ranieri (Google) stressed that the time has come to put Black Friday not only as a sales engine, but also as a brand building opportunity. Welisson Assumption (Meta) pointed out that consumers already use AI within the platform to decide purchases and highlighted the importance of multichannel, using WhatsApp in conversion journeys. Thaiane Cortez (G.A.MA Italy) highlighted the importance of content in approaching the user. Paula Goncalves (TikTok) reinforced the role of the platform as entertainment, in which the sale happens as a consequence of the experience. Fabiana Garcia's (Insider) highlighted the power of investing in the automation of tools like WhatsApp, highlighting the wealth of data available. Taynara Costa's (Free Market) reinforced that the sales strategy needs to go beyond the price and be complete, reducing frictions at the time of sale.

During the closing cocktail, participants were able to interact, exchanging experiences among the main executives of the market, leaders of companies that move Brazil.

In its first edition, Warm Up has already proved itself as an interactive meeting, with panels uniting different segments, experts and exchanges between participants, transforming knowledge into real actions and results”, says Wicomm CEO Felipe Coelho.

“Having so many relevant brands gathered in Warm Up shows the power of this movement that believes in transforming data, technology and consumer experience into a competitive advantage. We left there with the certainty that the future and the present belong to brands that look at Black Friday with a lasting growth strategy, not just as a sales peak with simple discount practices”, says Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm.

ECA Digital: understand the impacts and how big techs should adapt

E-Commerce Update
-
0
ECA Digital: understand the impacts and how big techs should adapt

The presidential sanction of ECA Digital (Law no. 15,211/2025) marks an urgent advance in the protection of children and adolescents in virtual environments, responding to a scenario in which early exposure to social networks and inappropriate content has generated growing concerns.

At the same time, the new legislation poses significant challenges to big techs, which will need to adapt their moderation systems and policies to meet the requirements without compromising innovation or restricting freedom of expression. The big point of attention will be to find the balance between the effective protection of minors and the operational viability of digital platforms, so that regulation does not become a barrier to technological development.

For Alexander Coelho, partner at Godke Advogados and specialist in Digital Law and Cybersecurity, there is a scenario of legal uncertainty regarding the vacancy period (up to 6 months), which allows an adaptation so that big techs can adapt to the reality of the legislation.“O shortening of vacatio, combined with the requirement of biannual reports and sophisticated technical mechanisms, can generate a dangerous side effect: the mismatch between norm and technological reality. This opens the way for judicializations, claims of technical infeasibility and a tense relationship between platforms and regulators”, he explains.

For big techs, ECA Digital is not just another Brazilian norm, but a global regulatory signal. “In a very short time, Brazil now requires measures that directly touch the business model of the platforms: age verification, parental consent, advertising limitation and combating compulsive use”, advises Coelho.

In the short term, the path is clear: companies will need to immediately map the data flows of minors in their services, adjusting standard settings so that protection is the rule, not the exception.“It will also be essential to implement more robust parental consent protocols, prepare the collection of information that will subsidize the transparency reports required by the ANPD and ensure legal representatives in Brazil able to respond to administrative and judicial authorities”, adds the lawyer.

On the other hand, Law 15.211/2025 represents a natural evolution of the Brazilian regulatory framework for the digital environment Tiago Camargo, partner in the Privacy and Data Protection area at IW Melcheds Advogados, the new law creates a harmonious bridge between the Marco Civil da Internet and the LGPD, expressly incorporating the fundamental concepts of the Marco Civil (art. 2, §1) and establishing specific protections through configurations “privacy by design”. “We are faced with a standard that does not fragment the legal system, but complements it, creating a cohesive regulatory ecosystem”, he evaluates.

The designation of the National Data Protection Authority (ANPD) as an autonomous administrative authority for the protection of children and adolescents in digital environments, according to decree 12,622/25, takes advantage of the already consolidated expertise of the agency in data protection. “The choice of ANPD is agreed because it avoids regulatory fragmentation and takes advantage of the already existing technical knowledge on the processing of personal data”, Camargo points out.

“o Brazil is positioned at the forefront of the global digital protection of minors, creating an integrated regulatory system that harmonizes Marco Civil, LGPD and the new specific protections, establishing a model that can serve as a reference for other countries in the regulation of child and youth protection in the digital environment”, he concludes.

Legalized bets register new record of accesses in August

E-Commerce Update
-
0
Legalized bets register new record of accesses in August

The legal sports betting market in Brazil has had in august the highest number of accesses ever recorded of history.

Sites that use the “ domain.bet.br” 2.21 Billion visits, surpassing the previous record, which was 2.18 Billion it was registered in May of this year.

> The withdrawal is made monthly by the Legal Bet, and the details are in https://apostalegal.com/noticias/mercado-legal-de-bets-quebra-recorde-de-acessos-em-agosto

The number of hits registered by the legalized bookmakers in the country was almost three times higher than in August 2024: the same set of bets monitored by the Legal Bet had 761 Million accesses 1 Year ago, jumping approximately 190%.

The significant increase in accesses reflects not only the popularization of bookmakers, but also the possibility of brands advertising freely on the internet, investing in advertising and redirecting traffic to their homepages, after regulation in January 2025.

What explains the growth of betas?

August's performance may have been driven by the resumption of the sports calendar, with decisive games in Brazilian and international football, as well as the growing popularity of online casino modalities such as Tiger, Aviator e Spaceman.

According to official data from the Ministry of Finance, Fixed-quota betting companies billed R$ 17.4 billion in the first half, already discounted the prizes paid to the players.

With the record results of august, it is estimated that, only in july and august, the sector has moved the equivalent of 38% of the billing of the entire first half, signaling a trend of accelerating gains.

Black Friday: event generated R$ 6.3 billion in 2024, what professionals must do to ensure success in 2025

E-Commerce Update
-
0
Black Friday: event generated R$ 6.3 billion in 2024, what professionals must do to ensure success in 2025

Black Friday has consolidated as the most important date for Brazilian retail, with digital sales totaling R$ 6.3 billion in 2024, according to Neotrust data.For technology professionals, digital marketing and retailers, this represents a huge opportunity, but also a challenge, such as ensuring that campaigns generate significant results without technical failures or performance losses.

To achieve success in 2025, it is critical that IT and marketing teams work together, anticipating demands, testing systems, and developing accurate strategies to engage audiences.

1. Technical preparation: scalability and stability are priority

One of the biggest risks during Black Friday is the site going down or slow, which can compromise thousands of dollars in sales. According to IDC, more than 70% of Brazilian consumers give up the purchase when finding flaws in the site.

Therefore, technology professionals must ensure that the infrastructure supports access peaks, using cloud computing solutions that allow you to increase resources dynamically.In addition, the use of tools such as Content Delivery Networks (CDNs) helps distribute traffic and reduce page load time.

In this context, the appropriate choice of hosting websites it is crucial, as it directly impacts the speed and stability of the digital platform. Investing in services that offer high availability, 24/7 support and scalability can be the differential between sales success and failure.

Security cannot be overlooked, as attempts at cyberattacks often increase during the date.The implementation of protocols such as HTTPS, with SSL certificate, continuous monitoring and multi-factor authentication are essential to protect customer data and brand reputation.

2. Integrated and customized digital marketing strategies

On the marketing side, the focus should be on smart targeting and creating offers that truly generate value for the consumer. According to NielsenIQ research, 68% of Brazilians prioritize personalized promotions that are aligned with their interests.

Multichannel campaigns, involving email marketing, social networks, influencers and paid ads, are key to reaching different audiences.In addition, remarketing strategies help win back customers who visited the site but did not finalize the purchase.

Another important point is the transparency and clarity in the communication of promotions, which avoids frustrations and increases consumer confidence. The use of real-time data analysis tools allows you to adjust offers and prices during the campaign, boosting the results.

Black Friday is a great opportunity to increase revenue, strengthen the brand and win loyal customers. But for this, technology and digital marketing need to be aligned and prepared to act quickly and accurately. The combination of robust infrastructure, enhanced security and personalized strategies is the way to transform the potential of the date into concrete results in 2025.

I Deliver reaches the mark of 9 million deliveries made in 2025

E-Commerce Update
-
0
I Deliver reaches the mark of 9 million deliveries made in 2025

Eu Delivergo, a digital platform founded in 2016 that connects retailers to the largest network of autonomous delivery companies in the country, announces a significant milestone in its operation: the realization of approximately nine million deliveries between January and August 2025. The expressive volume consolidates the company's position as a reference in fast, scalable and high level of reliability deliveries in the Brazilian market.

Since its foundation, Eu Delivergo has been dedicated to optimizing last mile logistics, promoting efficiency and predictability for its customers. The platform has expanded its operations, serving a base of 260 active companies, including large retailers, marketplaces and niche players.In the months evaluated in 2025, the company recorded an accumulated growth of 26% compared to the same period of 2024, maintaining the positive expansion trajectory.

The main sectors served by Eu Delivero, between January and August 2025, were Fashion (30%), Pharmacies & Health (25%), Pet (15%), Electronics & Technology (15%) and Supermarkets & Convenience (15%). The diversification of the customer portfolio and the ability to adapt to the demands of different segments demonstrate the robustness and flexibility of the solution offered by the company.

With the proximity of important seasonal dates such as Black Friday and Christmas, Eu Delivergo projects growth of more than 30% in the volume of deliveries in November and December. To absorb the extra demand, the company is strengthening its operational capacity, ensuring that the quality and agility of deliveries are maintained. The goal is to offer more and more efficiency and predictability in the logistics operations of its customers, contributing to the success of digital retail in Brazil.

World-wide launch, GoDaddy Airo Site Designer creates WordPress sites with AI support

E-Commerce Update
-
0
World-wide launch, GoDaddy Airo Site Designer creates WordPress sites with AI support

GoDaddy has announced the worldwide launch of GoDaddy Airo Site Designer, a new WordPress website building tool that uses artificial intelligence to support small entrepreneurs in building their digital presence.

The feature comes as a response to one of the main challenges identified by the GoDaddy Small Business Research Lab: getting a business online with agility. The survey shows that although 64% of entrepreneurs who have already experienced AI report positive results, 39% still do not feel confident in using it and 35% remain unfamiliar with the technology. This scenario reinforces the importance of accessible tools, which simplify processes such as website creation.

With Airo Site Designer, the user can describe the business idea in a simple text command (ex: “I want to open a dog grooming service at home in Sao Paulo”). From this, the tool generates a WordPress site proposal ready to be adjusted and published, including texts, images, layout and other necessary elements. WordPress is recognized as the most robust, but not always friendly, platform for professional websites, and a

From concept to digital presence in less time

Airo Site Designer can shorten the time between the initial idea and the publication of a WordPress site.By reducing the need to select templates, search for images in banks or create sample texts, the tool allows entrepreneurs to devote more attention to the development of their own business.

Available as part of GoDaddy's Managed WordPress Hosting offering, Airo Site Designer is integrated with other features in the company's portfolio, which includes solutions across domains, marketing, e-commerce, and more.

Support also for agencies and freelancers

In addition to small business owners, the novelty can also benefit digital agencies and freelance professionals who serve multiple clients.Airo Site Designer helps quickly turn a briefing into early drafts, reducing repetitive tasks and freeing up time for activities of greater strategic value, such as user experience and growth planning.

Having a website remains essential for many small businesses, and artificial intelligence can help reduce barriers in this process, making creation more accessible and practical”, says Luiz D’Elboux, Country Manager at GoDaddy in Brazil.

Whether you are opening your first business or running several at the same time, Airo Site Designer is designed to support entrepreneurs to put their WordPress site up and running in an agile way, without the need for technical design skills.It is an AI-powered tool, simple to use and ready to grow together with each” client, adds D’lboux.

Joao Kepler creates Network Hub and attracts Millionaires at Faria Lima

E-Commerce Update
-
0
Joao Kepler creates Network Hub and attracts Millionaires at Faria Lima

Brazil is experiencing a wave of expansion of entrepreneurship: 96% of the new companies opened monthly are small businesses and more than half of the formal jobs in the country come from this segment 47 Million of Brazilians express intention to undertake in the next 3 years. These numbers show the strength of the call New Economy and they reinforce the need to create bridges between sectors that often operate in isolation. It is precisely to fill this gap that Hub Society in partnership with Equity Group, a holding company led by Joao Kepler, and SME The New Economy, led by Theo Braga, holds today, in Sao Paulo, a meeting with the presence of more than one 30 Ecosystems business, innovation, education and industry in Brazil.

“We want this meeting to go far beyond an exchange of cards. The idea is build bridges among sectors that rarely dialogue, such as academia, media, technology, finance, so that they leave with concrete” projects, says Eduardo Nunes, founder of Hub Society.The investor points out that the format was carefully designed to ensure representativeness: bank directors, innovation hub presidents, startup managers and association executives they will be in the same environment.“Connecting those with a vision of the future is the shortest way to business ”, says Joao Kepler, CEO of Equity Group.The proposal is to transform this meeting into a catalyst for partnerships and joint initiatives that can impact the market immediately and durably.

The list of confirmed includes names of weight as Stanford; InovaBra, Cubo Itau; MIT Tech, XP Education, Editora Gente, among others. The logic is simple: each guest is one strategic point within its ecosystem, which makes it possible to access, in a maximum of 2 phone calls, any relevant contact in Brazil. Logic works as a network of strategic shortcuts. Each dinner guest officially represents an ecosystem, whether it is a bank, a trade association, an accelerator or an innovation hub, and has direct access to the main leaders of this group. This means that if a startup needs support for internationalization, for example, it is enough to trigger the present representative, who in up to 2 phone calls connects the demand to those who can solve it. The concept transforms the meeting into a national network of ecosystems, where any relevant contact is just a few steps away, eliminating barriers of access is rather than an objective business. ecosystem network that connect to generate value among themselves.

In addition to business connections, the dinner will also have a relevant social development. The results and projects that arise from the articulation will be reverted into a training program for 500 young university students in technology and artificial intelligence, an initiative made possible by Hub Society, sponsor of the event, in partnership with Atria. Thus, the meeting not only brings together some of the main business and innovation hubs in the country, but also it gives value to society, reinforcing the role of the business ecosystem as an agent of economic and social transformation.

Mastercard introduces new tools and partnerships to drive smart, secure commerce with agentic use

E-Commerce Update
-
0
Mastercard introduces new tools and partnerships to drive smart, secure commerce with agentic use

Mastercard is driving artificial intelligence payments through new developer tools, expanded consulting services and even deeper collaboration across the global technology and finance ecosystem.These efforts are creating the foundation for smarter, more secure shopping experiences, with the use of artificial intelligence and agentic, while helping to set the standards for how AI can securely and reliably make payments.

Building the future of shopping with artificial intelligence

Mastercard is working in partnership with AI and commerce leaders including Stripe, Google and Antom (from Ant International) to make transactions secure with agentic affordable and scalable for merchants and platforms worldwide.By the end of the year, all Mastercard cardholders in the United States will have access to the program Mastercard Agent Pay prior to this, Citi and U.S.Bank customers with Mastercard cards will be the first to be able to experience AI-powered shopping as solutions such as PayOS and other industry partners begin to operate.

New tools to speed up implementation

In addition, to help developers and businesses get started quickly, Mastercard is launching:

iglio Toolkit: Available no Mastercard Developers, the toolkit allows AI assistants and tools with agentic access and interpret Mastercard API documentation in an integrated manner, using structured and automated content through the Model Context Protocol (MCP). This facilitates integration with platforms such as Claude, Cursor e GitHub Copilot, Making Mastercard APIs more accessible and easier to use in workflows with agentic. The availability of MCP complements the protocol Agent2Agent.

^agent Sign-Up: A simple way for those who use the Toolkit Agent identify your agents and access AI-enabled Mastercard products and services.

2 Insight Tokens A secure and controlled way for agents to access and use Mastercard authorized information. As you trade with agentic evolves, the Insight Tokens they will allow consumers to receive, with their consent, more personalized and useful experiences and information Insight Tokens they are based on Mastercard technology already compatible with B2B partners, such as Concur SAP.

– Agentic Consulting Services Expert support to help issuers, acquirers, merchants and AI enablers design intelligent shopping experiences and implement these solutions faster.

Setting the standards for the future of payments

Mastercard is leveraging its expertise in defining global and interoperable digital payments standards, including approach payments and tokenization, to help establish how payments should work in environments with agentic. In partnership with a FIDO Alliance and yours Payments Working Group, Mastercard and other industry leaders are developing a standard of verifiable credentials for payments, it confirms transaction details such as value, merchant and product. This ensures that everyone involved in the transaction is assured that it has been approved by the buyer, paving the way for a more secure, fluid and reliable basis for payments with agentic.

Building the foundation for experiences with agentic

“Antificial intelligence payments are not just a trend, they represent a” transformation, said Craig Vosburg, director of services at Mastercard.“Payments need to be an integral part of the experience with agenticwe are building the infrastructure for a new generation of smart transactions, where consumers and developers can empower AI agents to act on their behalf with trust, transparency and accuracy

“We are working with partners across the ecosystem to create the standards and tools that will define commerce with agentic”, said Jorn Lambert, chief product officer at Mastercard.“We are committed to enabling a trusted environment for artificial intelligence payments to expand globally

Mastercard infrastructure and standards are designed to support trusted transactions with agentic in the real world today and are poised to scale as more people and businesses adopt them.

7 Tips to have a good relationship with the customer and not only sell

E-Commerce Update
-
0
7 Tips to have a good relationship with the customer and not only sell

Building a solid relationship with the customer is fundamental to ensure not only a sale, but loyalty, trust and good recommendations. More than offering a product or service, what remains is the experience he takes with him. See seven practices highlighted by business consultant Bruno Carvalho dos Santos, CEO of the agency AMZMP, which operates with marketing and relationship.

1. Listen carefully
“The customer needs to feel that their opinion matters. Listening really avoids standardized solutions and makes room for a personalized service”, explains Bruno.

2. Be transparent
According to the expert, promising beyond what you can deliver generates frustration.“Clarity about deadlines, prices and results strengthens credibility.”

3. Create trust bond
Showing genuine interest in the customer need creates bonds that extend beyond the purchase.

4. Be available
Responding with agility and being accessible conveys security.“Availability is one of the biggest factors in customer satisfaction”, reinforces Bruno.

5. Offer solutions, not just products
More than selling, you need to show how your solution positively impacts the life or business of the customer.

6. Track after sale
“O after-sales is decisive. Asking if the customer was satisfied, offering support and maintaining contact demonstrates continuous” care, says the consultant.

7. Surprise with small gestures
Simple attitudes, such as thanking for preference or sending a message on special dates, reinforce the bond and humanize the relationship.

1...111213...554Página 12 de 554

LATEST ARTICLES

POPULAR ARTICLES

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.

Contact: contact@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]