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Magalu creates support network for women entrepreneurs

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Magalu creates support network for women entrepreneurs

Magalu and Luiza Helena Trajano will launch, on May 22, the “Community Seller Women Business Luiza”, a support and development network to boost businesses created or managed by women entrepreneurs. Luiza Helena Trajano, president of the company's Board of Directors, is the ambassador of the community and made the announcement of the project during a press conference at the Arena Magalu in Sao Paulo on Thursday.

“Women, for the most part, have a triple journey: they take care of the house, the children and the business. They are obstinate, but the fact that they have to do everything themselves brings the feeling of loneliness and that things are more difficult”, says Luiza Helena. “The exchange of experiences in this scenario is a way to encourage the growth of companies founded or managed by women. What I want is to share my experience as an entrepreneur and as a woman in this market”. 

A survey conducted by Magalu pointed out that 36% of the sellers that operate in the company's marketplace are companies founded by women and, of the remaining 64%, 19% are managed by one. Currently, the company has more than 360,000 partner retailers on the platform, which means that the network can directly reach at least 198,000 women. However, the community is not restricted only to entrepreneurs who already work in the Magalu marketplace.

The project “Community Seller Women Business Luiza” will promote connection, facilitation and recognition, through benefits for participants who sell in the marketplace.

Interested parties can register for free at the link: https://mulheresdeluiza.com.br/

Tax reform institutes split payment and non-cumulativity; expert guides companies to new scenario

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Tax reform institutes split payment and non-cumulativity; expert guides companies to new scenario

With the tax reform regulated this year and that will begin in force in 2026, Brazil is about to enter a new tax era. One of the pillars of this transformation is the systematic of the “plit payment” or “fractional payment”. But what does it mean, in practice, to divide tax payments directly at source, as provided by the legislation? And how does this connect to the much discussed non-cumulative tax?

For tax expert Lucas Ribeiro, CEO of ROIT, a technology and consulting company that leads the development of solutions for Tax Reform, the moment requires that the “split payment” be understood. “Afinal, is a model that can revolutionize corporate finance”, he considers.

Split payment: the revolution in tax collection

The “split payment” is a mechanism that promises to bring more security and efficiency to the Brazilian tax system. In it, the tax due is segregated at the time of payment and destined directly to the tax authorities, reducing the risks of default and tax evasion. “O “O payment eliminates tax evasion, but requires greater availability of working capital from the” companies, explains Ribeiro.

This model is already used in some European countries, such as Italy and Poland, where it helped to combat tax evasion and improve tax collection, although it works in part of operations.In Brazil, its adoption is accompanied by technological and operational challenges, but promises to change the game for companies and public administrations.

Non-cumulativity: the principle that underpins Brazilian VAT

The non-cumulative taxes, provided by the tax reform, is the guarantee that the tax only focuses on the added value at each stage of the production chain. With the creation, by the reform, of the Dual Value Added Tax (VAT) (which integrates two taxes, CBS, Contribution on Goods and Services, and IBS, Tax on Goods and Services), companies will be able to compensate the credits generated in purchases against sales debts, avoiding the cascade incidence and current cumulativity.

The challenge lies in the practical application of this principle, says Ribeiro. “A non-cumulativity seems simple, but its operationalization requires the basics: buying everything with an invoice and writing them correctly. A major change in culture, processes and systems will be essential.”, he stresses.

The tax officer lists some points that companies will need to master to better take advantage of the achievements of tax reform:

  • Automating tax processes: companies that invest in technology to automate the complete flow of tax bookkeeping and payments will come out ahead.
  • Strategic credit management: knowing how to calculate and use credits efficiently will be essential to maximize profit margins.
  • Contractual adequacy: contracts with suppliers and customers need to be reviewed to reflect changes in rates and payment methods.
  • Team training: understanding the new tax model will be a competitive differentiator. Accounting and finance professionals need to update themselves.

With the “plit payment” and non-cumulativity, Brazil is moving towards a more efficient tax model aligned with international practices. However, implementation will be challenging and will require planning, reliable data and cutting-edge technology. “Whoever master the numbers and understand the inter-lines of this new system will have an undeniable competitive advantage.And this begins now, in 2025, with companies preparing before it is too late”, highlights Ribeiro.

The challenge of digital literacy in Brazil

Ana Bartholo
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The challenge of digital literacy in Brazil

Digital literacy has become one of Brazil's greatest challenges on the path to social and economic inclusion.In a world where technology permeates all walks of life, the lack of digital skills not only excludes millions of Brazilians from education and work opportunities, but also makes them vulnerable to misinformation and cyber risks. 

The portrait of digital literacy in Brazil 

A survey conducted by the National Telecommunications Agency (Anatel) in 2024 revealed that only 30% of the Brazilian population has basic digital skills, while only 18% have reached an intermediate level of proficiency. The data expose a worrying reality: most Brazilians find it difficult to perform simple tasks in the digital environment, such as accessing online public services, using internet security tools or distinguishing reliable information from fake news. 

Infrastructure & capacity building 

Poor infrastructure, especially in rural and peripheral regions, is one of the main obstacles to the expansion of digital literacy in the country. According to the Brazilian Internet Steering Committee (CGI.br), in its 2024 study, about 35% of Brazilian households still do not have adequate access to quality internet.In addition, the lack of educational programs focused on digital training prevents students and teachers from acquiring the skills necessary to navigate the digital environment in a productive and safe way. 

The digitization of public and private services has made digital literacy an essential competence for citizenship.In 2024, the Ministry of Communications reinforced the need to expand digital capacity building to reduce inequalities. 

The National Common Curricular Base (BNCC), through CNE/CEB Opinion no. 2/2022, established clear parameters for the teaching of computing and technology in basic education. The document guides schools to develop curricula that contemplate digital skills such as computational thinking, ethical use of technology and problem solving, since the early years of elementary school. 

In addition, the newly sanctioned Law no. 15,100/2025 regulates the use of electronic devices in classrooms, prohibiting the indiscriminate use of cell phones, but allowing their pedagogical use under teacher supervision.The measure seeks to balance discipline and innovation, allowing digital technologies to be integrated into teaching for educational purposes. 

Personalization of teaching is one of the most promising strategies in this context. The use of data analysis to adapt learning to individual student needs has demonstrated significant gains in digital literacy.In the State of Sao Paulo, for example, adaptive platforms are being tested to identify specific deficiencies and offer tailored solutions. 

Another critical point is the digital exclusion of the elderly. To address this problem, the bill 4263/24 was presented in the Chamber of Deputies in March 2025, which proposes the creation of the National Digital Literacy Program for Older Persons. The initiative aims to empower this portion of the population and reduce their vulnerability to digital challenges. 

Initiatives underway 

Several actions are being implemented to mitigate the challenges of digital literacy in Brazil. Programs such as Telecenters, which offer free internet access and technological training courses, have played a crucial role in democratizing access to technology. The Acessa Sao Paulo Program is another example of an initiative that aims to provide infrastructure and digital training for vulnerable communities. 

In this context, digital platforms such as Britannica School, Britannica Education, emerge as strategic allies.Focused on students of Elementary and Middle School, the platform promotes the development of skills and abilities aligned with BNCC, being a complementary tool to curriculum teaching.  

In Minas Gerais, the partnership between the State Department of Education (SEE/MG) and Britannica Education already benefits more than 1.6 million students from the state network.In addition, the project provides a digital educational collection, containing tens of thousands of articles, as well as more than 3 million images and videos focused on education, with image rights released. 

To ensure that teachers can use this collection effectively, 30 teachers from the SEE/MG School of Education and Professional Development of Educators participated in a training in August 2024. In addition, Britannica Education is developing content focused on mining culture, enriching the educational material and making it more attractive to students. 

Future advances 

The expansion of digital literacy in Brazil depends on more public and private investment, the training of educators and the creation of programs that reach marginalized populations. Ensuring that all Brazilians have basic digital skills is a fundamental step to reduce social inequalities, foster the digital economy and strengthen democracy in times of disinformation. 

The transition to a digitally literate country is a challenge, but also an opportunity.If the right policies are implemented, Brazil can become an example of digital inclusion and prepare its population for the challenges and opportunities of the information age.

WhatsApp is the new service desk for Brazilian SMEs

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WhatsApp is the new service desk for Brazilian SMEs

WhatsApp has consolidated itself as a true service desk, showcase and even cash register for small businesses throughout Brazil.However, what happens when the volume of messages increases and the organization of service begins to de-structure? This challenge can be overcome with the help of technological solutions, which offer the agility and efficiency necessary to optimize communication and improve the customer experience.

Currently, WhatsApp is the main communication channel for SMEs, but many still use this tool in an improvised way. This damages the customer experience and results in lost sales opportunities”, says Cesar Baleco, CEO of IRRAH TECH, a specialist in automation and artificial intelligence solutions for retail. The company offers PlugChat, a platform that helps small and medium-sized companies professionalize the use of WhatsApp in customer service and relationships.

According to RD Station's 2024 Marketing and Sales Panorama, 70% of Brazilian companies already use WhatsApp as the main means of contact with their customers and leads. “O challenge, however, is to scale this service without losing control or the quality”, says Baleco.

He says that technologies, such as PlugChat, are able to centralize all calls via WhatsApp in a single number, allowing several company attendants to respond to customers simultaneously and organized. The histories are saved, and managers can track team performance in real time, with clear metrics.

“The entrepreneur no longer needs to worry if the customer spoke with so-and-so or with cyclane. The conversation is there, in the system, visible to all involved. This eliminates noise and accelerates the” responses, says Baleco.

In addition, the platform integrates with tools such as Trello, transforming conversations into tasks for other areas of the company, such as technical, financial or logistics support. This ensures agility in deliveries and more operational efficiency.

Another important feature is the automatic sending of satisfaction surveys at the end of the service. According to Baleco, this functionality helps the entrepreneur understand where he can improve. “It is a simple way to listen to the customer without the need for complex tools.”

The CEO of IRRAH TECH comments that many SMEs started using WhatsApp unpretentiously, answering messages from their own personal number. However, he reinforces that, with the digitalization forced by the pandemic and the advancement of e-commerce, the application has become an extension of the business and requires professional tools. “It is to help the small entrepreneur take this step: get out of the improvisation and enter into an intelligent and data-driven management”, says the CEO of IRRAH TECH.

Autonomy is the key to more creativity in companies, 69% of Brazilian professionals point out

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Autonomy is the key to more creativity in companies, 69% of Brazilian professionals point out

After all, what stimulates your creativity in the workplace today? A recent survey questioned hundreds of professionals from all over Brazil and found the answer: at least for almost 70% of respondents, the autonomy to test new ideas ''it is more important to make you creative than challenging goals, as well as investing in training and various courses.

The finding is from Conquer Business School, a business school that, in recent weeks, asked Brazilians from all regions share details of their creative livesamong the factors that most stimulate them professionally, the most common obstacles to exercise their own creativity and the impacts of the skill in question on their own self-esteem.

For most respondents, if obstacles such as a rigid culture and excess demands only tend to weaken the creative doing itself independence in business (69%), a collaboration with colleagues (58%) and the access to appropriate technologies (55%), on the other hand, would be the great keys to more creativity in the day to day whether it is when conducting large projects or performing operational tasks. 

Key findings: 

  • 74% of the professionals heard feel creative at work today; 
  • 83% of them also recognize positive impacts of AI on creativity itself; 
  • Autonomy (69%) and collaboration (58%) are what most stimulates them to be creative professionally; 
  • The biggest impediments to a more creative work today are mental fatigue and exhaustion (45%) 

Mental fatigue, the number one villain of creativity 

In general, something that the experiences of the interviewees by Conquer only confirm is the how positively creativity tends to be reflected in professional motivation ''impacts on a person's perception of themselves, their work projects and the company of which they are part. 

This is because, while studies like the Report State Creative they already identified that the exploration of creative potential increases productivity in companies by 78%, the survey of the business school found, in fact, how respondents feel when they can use creativity professionally. For most of them, by the way, the effects are always encouraging, varying between perceiving more motivated and engaged (59%), productive (49%) and proud of his activities (34%). 

Even though, today, 74% of respondents recognize exercising such competence in the workplace frequently, they obstacles to a more creative journey in companies they seem not to be lacking. When asked, for example certain digital distractions, such as Instagram and WhatsApp (29%), a no tools (23%) and rigid organizational culture (17%) appeared among the most common impediments, alongside the worst of problems: the constant feeling of mental tiredness or exhaustion (45%). 

In a context in which Artificial Intelligences generatives they have been increasingly exploited in companies, on the other hand, for most Brazilians, they its use has also become more space to create: while 42% of them shared feeling stimulated with so many ideas & referencesfor 41%, the gain has been a automation of simple tasks, which would allow more free time to create. 

For a job & life & more creative 

Now, if what is not lacking in the offices from North to South are factors that prevent a more creative routine, on the other hand, the what else would encourage it in the corporate environment according to Brazilians? As a company focused on the professional improvement of people, this was one of the doubts shared by Conquer with the interviewees 'DE who elected the aspects that most stimulate their creativity at work today. 

Between access to different tools, more free time to create and challenging goals, what tends to collaborate with creative doing is the autonomy to test new ideas, cited by 69% of respondents.

Not only her, by the way: proving the importance of investment in people, as well as the role of teamwork, the collaboration and exchange of ideas with colleagues (58%) and the access to appropriate technologies and tools (55%) also appeared in the respondents' responses, alongside more free time to think (48%).

“At this time when so many tasks are automated within companies, investing in the creativity of employees (whether through training, tools or adjustments in organizational culture) means betting on a differential with lasting results for the most different teams and businesses”, comments Juliana Alencar, Marketing Director of Conquer. “Creative teams tend to be more strategic, collaborative and attentive to market developments, characteristics increasingly in demand today. 

Methodology 

To understand the relationship of Brazilian professionals with creativity, in recent weeks, 500 adults (over 18 years old) living in all regions and connected to the internet were interviewed.The reliability index was 95%, and the margin of error was 3.3 percentage points.

In all, the respondents had access to a total of 5 questions, which explored what most stimulates them creatively, certain obstacles and the impacts of AI on their own creativity. The organization of the answers made it possible to create different rankings, in which you check the percentage of each alternative pointed out by the interviewees. 

QualiBest launches QMetrics, a tool that compares product performance with market standards

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QualiBest launches QMetrics, a tool that compares product performance with market standards

The QualiBest Institute has just launched QMetrics, an innovative solution for product analysis and comparison in the market, based on metrics extracted from sensory tests.The tool transforms research data into strategic intelligence by allowing brands to compare the performance of their products with historical averages, offering a clear view on attributes such as taste, texture, crispness, appearance and color.

With a standardized database, QMetrics makes it possible to identify, for example, whether the crunchiness of a new snack is above or below the market average, or whether the residual flavor of a drink best meets the expectations of the target audience. These analyzes are made from three pillars: standardization of questions, identification of the correct attributes and scales, and construction of an organized and dynamic database.

“The market needs quick but well-based decisions.With QMetrics, we were able to turn a simple product evaluation into a comparative report.It is possible to know, accurately, where the product stands out and where it needs to improve to become more competitive”, says Camila Ricomini, product manager at QualiBest.

The data presented by QMetrics facilitates both the adjustment of formulations and the targeting of marketing strategies, helping companies to reduce risks in launches and enhance the performance of their products. One of the examples cited shows an item that had 90% of approval in the “ residual taste” attribute, while the market average is at 78%. This difference can be decisive in a scenario of high competition and demanding consumers.

More than a comparison tool, QMetrics positions itself as a guide to evidence-based innovation.The QualiBest Institute also offers a digital Hub that integrates its platforms, allowing the monitoring of research projects with integrated metrics in a centralized and secure way.

Brazilians in home office ask for 30% more delivery and spend R$ 61.4 billion in restaurants

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Brazilians in home office ask for 30% more delivery and spend R$ 61.4 billion in restaurants

Contrariando expectativas iniciais, o home office — amplamente adotado durante a pandemia de Covid-19 e ainda presente para muitos profissionais — não modificou um hábito que já se consolidava entre os brasileiros: o de se alimentar fora de casa. 

A prática tem se tornado comum para muitas famílias no Brasil, conforme apontam dados da Agência de Notícias do IBGE (Instituto Brasileiro de Geografia e Estatística). De acordo com o último levantamento da Pesquisa de Orçamentos Familiares, as refeições fora do lar representam 32,8% das despesas alimentares no orçamento familiar, revelando uma preferência cada vez maior por refeições prontas e pela conveniência oferecida por restaurantes e serviços de delivery. 

Com o crescimento das cidades e as dificuldades de mobilidade urbana, o hábito de sair do trabalho para almoçar em casa foi, em muitos casos, substituído pela ida ao restaurante ou pelo pedido de marmitas, refletindo as adaptações da rotina e o desejo por praticidade. 

No home office, o indivíduo está em casa. No entanto, o período é dedicado ao trabalho profissional. Não há tempo para planejar e preparar a refeição do dia. Resultado: comer pela vizinhança ou recorrer ao delivery.

Recentemente, o iFood divulgou que os pedidos cresceram no pós-pandemia, de 60 milhões para 70 milhões por mês. Por cliente, o número de pedidos aumentou 30%. Segundo uma matéria da ANR (Associação Nacional de Restaurantes), em 2024, os gastos com alimentação fora de casa no Brasil alcançaram um novo recorde, com consumidores gastando cerca de R$ 61,4 bilhões no segundo trimestre, representando um aumento de 3% em relação ao mesmo período do ano anterior. O ticket médio subiu 4%, indicando que os clientes estão dispostos a gastar mais quando comem fora. 

Neste contexto, aos restaurantes, além de se dedicarem às suas atividades-fim, como caprichar nos pratos e proporcionar um atendimento cortês e ágil, cabe uma outra preocupação: estabelecer uma gestão eficiente de recursos que garanta o funcionamento do negócio. Essa gestão precisa permitir ao empreendedor ter “na ponta do lápis”, controle de todos os indicadores necessários para evitar a falta de estoque ou, por outro lado, o desperdício de alimentos. 

“Na ponta do lápis” é força de expressão, lógico. Porque essa gestão minuciosa e assertiva a que me refiro deve justamente abolir o controle manual, para ser realizada  com a ajuda de soluções tecnológicas de gestão. Não se trata de capricho ou luxo, trata-se de necessidade. Softwares de gestão especializados em  negócios do food service representam um investimento, que se converte em redução de desperdício, custos operacionais melhor controlados,  cardápios com preços adequados, qualidade na produção, entre outros milhares de ganhos.  

No final das contas, a gestão automatizada impacta nos resultados de todas as frentes. Tanto na prestação do serviço ao cliente, na medida em que a oferta e a qualidade de produtos vão ao encontro do que o consumidor anseia e merece, como na sustentabilidade do negócio. 

A precificação correta, um estoque devidamente abastecido – para que nada falte e para que nada sobre – significam satisfação do cliente e viabilidade financeira do empreendimento. Dadas as particularidades e a complexidade dos negócios de food service, não há “ponta do lápis” que garanta esse controle. A tecnologia está aí para nos ajudar, liberando o empreendedor do trabalho operacional para o intelectual, estratégico, e assim expandir seus negócios.

Microsoft Brasil disponibiliza curso gratuito de IA para pequenas e médias empresas

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Microsoft Brasil disponibiliza curso gratuito de IA para pequenas e médias empresas

A Microsoft Brasil anuncia o curso FluêncIA para Pequenos e Médios Negócios, uma série de vídeos educativos produzidos por especialistas da empresa, que oferecem dicas práticas e acessíveis para otimizar o dia a dia das empresas. O curso foi desenvolvido para ajudar pequenos empreendedores a entenderem e aplicarem a inteligência artificial em seus negócios. Dividido em dez episódios, os conteúdos mostram desde conceitos básicos da IA até a criação de prompts eficazes para obter resultados com ferramentas de IA generativa.  

O conteúdo está disponível permanentemente no canal oficial “Microsoft AI Skills” no YouTube, onde a empresa disponibiliza dicas sobre IA para iniciantes e profissionais em diversos níveis, em todo o mundo. Por meio do canal, a Microsoft oferece tutoriais, insights de especialistas e dicas acessíveis para ajudar diversos públicos a conquistarem confiança e resultados com o uso de inteligência artificial. 

No curso FluêncIA para Pequenos e Médios Negócios, Rande Rodrigues, Especialista Técnico, e Liliane Lima, Gerente de Canais da Microsoft Brasil demonstram exemplos de como a IA generativa pode ser útil para PMEs, como automatizar tarefas repetitivas, melhorar processos internos e criar uma base em análise de dados para guiar a tomada de decisões. 

Uma das técnicas exploradas no curso é a OCFE – uma sigla para “Objetivo”, “Contexto”, “Fonte” e “Expectativas”. A técnica é essencial para criar prompts eficazes ao interagir com a inteligência artificial: 

  • Objetivo refere-se ao que o usuário deseja obter como resposta da IA.  
  • Contexto pode ser descrito como a razão pela qual a informação é necessária e a sua importância para o negócio, além de quem mais pode se beneficiar dela, como clientes ou parceiros.  
  • Fonte indica onde a IA deve procurar as informações necessárias.  
  • Expectativas devem descrever como o usuário espera que a IA responda para atender às suas necessidades. 

Confira três exemplos de dicas práticas oferecidas no curso FluencIA para pequenas e médias empresas: 

1. Automatização de tarefas repetitivas 

Imagine que você é um empreendedor que gasta muito tempo gerenciando e-mails, agendando reuniões e organizando informações. Essas tarefas repetitivas podem ser automatizadas com o uso de IA, liberando seu tempo para atividades mais estratégicas. No curso FluencIA, você aprende a utilizar o Microsoft Copilot para automatizar essas tarefas. Por exemplo, você pode pedir para a ferramenta criar uma tabela de ações a partir dos seus e-mails da semana anterior. Um prompt eficaz para essa ação seria: “A partir dos meus e-mails da semana passada, crie uma tabela de ações, incluindo de quem é a ação, a pessoa que atribuiu e o prazo. Preciso que isso tenha uma boa estrutura para organizar o meu dia. Seja conciso”. Esse tipo de prompt ajuda a organizar melhor o seu tempo e a priorizar tarefas importantes. 

Aula 2 – Aprenda a escrever bons prompts (fonte: Microsoft AI Skills) 

2. Análise de dados para tomada de decisões 

Para muitas PMEs, analisar grandes volumes de dados pode ser um desafio, mas é essencial para tomar decisões com base em informações. No curso, você aprende a usar a IA para analisar dados financeiros, prever tendências de consumo e otimizar processos de produção. Por exemplo, se você precisa adicionar, em uma planilha de vendas, colunas sobre lucro bruto e lucro líquido, pode descrever o contexto para o Copilot dentro do Excel e pedir que ele gere gráficos comparativos e descreva as tendências observadas. Um prompt detalhado para este caso seria: “Adicione uma coluna sobre o lucro bruto e outra sobre o lucro líquido na minha planilha de vendas. Gere gráficos comparativos e descreva as tendências observadas”. Isso permite que você visualize melhor os dados e tome decisões mais acertadas. 

Aula 7 – Como criar e gerir seu fluxo de caixa (fonte: Microsoft AI Skills) 

3. Criação de campanhas de marketing 

Desenvolver campanhas de marketing eficazes é crucial para o crescimento das PMEs. A IA pode auxiliar na criação de conteúdo, segmentação de público-alvo e análise de desempenho de campanhas. No curso FluencIA, você aprende a utilizar o Microsoft Copilot para essas tarefas. Por exemplo, ao planejar uma campanha de lançamento de um novo produto, você pode pedir ao Copilot para criar um cronograma detalhado de atividades e sugerir conteúdos para redes sociais. Um bom prompt para chegar a esse objetivo é: “Crie um cronograma detalhado de atividades para a campanha de lançamento de um novo produto (descreva o produto e o público-alvo), incluindo sugestões de conteúdo para redes sociais e indicadores de sucesso”. Isso ajuda a estruturar melhor a campanha e a alcançar o público-alvo de forma mais eficaz. 

 

Aula 8 – Como gerar uma campanha de marketing em mídias sociais (fonte: Microsoft AI Skills)

Take off integrates Visa Click to Pay to offer a simpler and safer payment experience to your customers

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Take off integrates Visa Click to Pay to offer a simpler and safer payment experience to your customers

A Take off – empresa de tecnologia de viagens– e a Visa, especializada em pagamentos digitais, anunciaram a integração do Click to Pay em seu checkout. A funcionalidade oferece uma experiência de pagamento mais prática e segura, permitindo que os clientes finalizem suas transações com poucos cliques, sem a necessidade de inserir os dados do cartão a cada nova operação.

The Click to Pay (C2P) possibilita que os consumidores cadastrem previamente suas credenciais em uma conta protegida e utilizem essas informações de forma rápida e segura durante o processo de pagamento. A solução foi desenvolvida com base no padrão global EMV Secure Remote Commerce, e por meio da tokenização, substitui os 16 dígitos do cartão por um número único e criptografado, ocultando os dados sensíveis nas transações online.

“Na Take off, buscamos constantemente soluções que elevem a experiência dos nossos clientes em toda a jornada de compra da viagem”, afirma Lucas Botelho, head de Loyalty & Alianças Financeiras da empresa. “A integração do Click to Pay traz mais agilidade no processo de pagamento e reforça nosso compromisso com a segurança, sempre em sintonia com as tendências globais de meios de pagamento.”

“A Visa está comprometida em oferecer soluções que simplifiquem o processo de pagamento online e que protejam os consumidores. O Click to Pay proporciona aos usuários uma experiência de compra rápida e sem complicações, buscando que os dados sensíveis sejam protegidos através de tecnologias avançadas de tokenização”, complementa Leandro Garcia, diretor executivo de Soluções para Pagamentos Digitais da Visa.

NG.CASH recebe autorização do Banco Central para atuar como Instituição de Pagamento

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NG.CASH recebe autorização do Banco Central para atuar como Instituição de Pagamento

A NG.CASH recebeu autorização do Banco Central do Brasil para operar como Instituição de Pagamento (IP). Com a licença, a fintech passa a atuar sob supervisão direta da autoridade monetária, ampliando sua autonomia operacional e consolidando sua posição no setor financeiro digital.

Com mais de 6 milhões de usuários, a NG.CASH tem como proposta facilitar o acesso de novas gerações a serviços financeiros por meio de uma conta digital com foco em experiência do usuário, gestão simplificada de recursos e incentivo à organização financeira pessoal. A autorização do BC também representa um marco na trajetória da empresa, ao permitir que ela opere de forma regulada e desenvolva soluções mais robustas para atender às demandas de um público em transformação.

“A obtenção da licença do Banco Central é um passo significativo em nossa missão de democratizar o acesso a serviços financeiros de qualidade para os jovens brasileiros. Vamos seguir ampliando nossa atuação com responsabilidade e em linha com as demandas de um público que busca simplicidade, controle e orientação financeira desde cedo”, afirma Mario Augusto Sá, CEO da NG.CASH.

“A autorização reforça o compromisso da NG.CASH com a conformidade regulatória e a segurança das operações, que são fundamentos essenciais para o crescimento sustentável do setor de tecnologia financeira no país”, finaliza Petrus Arruda, COO da NG.CASH.

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