Wigoo launches conversational AI solution for data analysis

Wigoo, a marketing and technology agency recognized for anticipating digital trends, announces the launch of Wigoo AI, an exclusive artificial intelligence solution that connects data from different media, e-commerce, and analytics platforms, allowing natural language interactions with complex dashboards. The innovation was presented last Tuesday, September 16, in São Paulo, during the "Warm Up - Black Friday 2025" event organized by Group W, formed by the companies Wigoo and Wicomm. The event brought together around 200 people, including clients of major brands and partners.

“Wigoo AI's proposal is to democratize access to strategic data for decision-making areas, not just for technical ones. For example, this allows a business professional to ask questions directly through WhatsApp or the app interface and receive numbers, historical comparisons, and analyses with optimization recommendations in seconds to guide decision-making.", says Gabriel dos Santos, CTO (Chief Technology Officer) of Wigoo."

In addition to boosting productivity by increasing the efficiency of companies' business intelligence and analytics areas, the tool offers an experience that adapts to how humans communicate. It also ensures continuity of reasoning based on conversation history. It also allows for security and governance, with workspaces that can be customized for different brands within the same group; access control by analysts, ensuring that each employee sees only data relevant to their brand, enhancing the protection of sensitive information; and comparison of metrics with external data, such as spreadsheets.

According to Wigoo, innovation is already born ready for different corporate everyday scenarios: from board meetings that demand immediate responses, to real-time digital campaigns that require quick optimization, all the way to sales teams looking for sales histories during calls with clients.

"We believe the future of data analysis is conversational. Our mission with Wigoo AI is to make this access simpler, faster, and more strategic, helping companies turn information into a competitive advantage. Wigoo AI allows a team to perform a detailed analysis in one hour that would have taken 5 days before, involving data retrieval from different places with a high risk of missing some detail.", stated Dib Sekkar, co-CEO & founder of Wigoo and co-founder of Wicomm.

“We believe that the foundation for making strategic decisions needs to be based on data and, therefore, we have launched something revolutionary: Wigoo AI, which will help enhance the results of our clients. This is Wigoo's commitment: to innovate, with the main pillar being the results of our partners.", says Gustavo Santana, co-CEO of Wigoo & co-founder of Wicomm."