With the advancement of digitalization, e-commerce is increasingly consolidated on the global scene.In this context, voice commerce emerges as one of the most promising trends, offering more convenience to consumers.
According to a report by Grand View Research, the voice commerce market reached revenues of US$ 42 billion in 2023. This segment is expected to maintain an annual growth of 24.6% until 2030 when should reach US$ 186 billion.
It is a growing segment within e-commerce, becoming strategic for businesses that want to follow innovations and offer a service more aligned with the needs of the public.
Voice commerce advances globally
With the growth of virtual assistants, voice commerce has been gaining ground in the daily lives of consumers. Currently, about 20% of searches on Google are already done by voice, indicating the popularization of this habit in digital routines.
The integration with conversational artificial intelligence allows assistants to respond in a more natural and personalized way. This facilitates from the search for a product to the completion of the purchase, all by voice command.
Thus, the experience becomes more practical, fast and intuitive. Without having to touch the screen, the user can compare prices, listen to reviews and complete the payment in a simple and safe way.
According to PYMNTS survey, 18% of consumers they already make voice purchases at least once a week, index that rises to 30% among generation Z. Generally, this practice follows the following steps:
- Voice activation: the user initiates interaction with a spoken command to the virtual assistant.
- Interpretation of the request: AI understands the intention behind speech and identifies what is being asked for.
- Smart search: the system searches for the best options, compares prices and suggests relevant products.
- Purchase validation: after choosing, the wizard confirms the details and asks for authorization to complete the purchase.
- Finalization and warning: the order is completed and the user receives updates on delivery by voice or notification.
Trends for voice commerce in 2025
Voice commerce is transforming digital retail by providing more intuitive experiences, with greater customer interaction, reduced cart abandonment, and a faster, more personalized shopping journey.
With this advance, the industry projects important changes in consumer behavior. The main trends of e-commerce for 2025 indicate an even more connected and user-centered scenario, such as:
- Personalized experiences: AI adjusts suggestions and offers based on user history and preferences, making each purchase more relevant.
- Payments by voice: the completion of the purchase occurs by spoken commands, quickly and safely, without the need for manual touches.
- Trade in several languages: virtual assistants gain support for different languages, extending the global reach of voice commerce.
- Product analysis: the consumer can listen to detailed descriptions, reviews and comparisons before deciding on the purchase.
Challenges to be overcome
Despite the growth of voice commerce, its expansion still faces technical barriers and consumer concerns.The technology needs to evolve in some aspects, such as:
- Data privacy: the constant use of the microphone raises concerns about active listening and protection of personal information.
- Voice recognition: accents, intonations and regional variations make it difficult to correctly interpret commands.
- Technological compatibility: many devices do not yet support voice assistants or integration with purchasing platforms.
Prospects for the coming years
Voice commerce is expected to continue to gain ground in e-commerce.For entrepreneurs, having sites optimized for this technology can be essential to expand reach, especially for small and medium-sized businesses (SMEs).
Given this, hosting services are aware of the trend and integrating voice commands in development. Rafael Hertel, national manager of Hostinger, Brazil company specialized in creating websites, Details the main demands of this technological advancement.
“It is crucial to have a website and e-commerce optimized for speed, security and the ability to integrate new technologies. In order for a business to be ready for Voice Commerce and Conversational AI, it needs a solid digital foundation”, he points out.
To keep up with this evolution, companies will need to invest in infrastructure to offer a complete and competitive experience in the new e-commerce landscape.
