StartNewsTipsSeis impactos da inteligência artificial na experiência do consumidor na Black Friday...
NewsTips

Seis impactos da inteligência artificial na experiência do consumidor na Black Friday 2024  

E-Commerce Update
By E-Commerce Update

Faltando menos de duas semanas para a Black Friday, enquanto os varejistas já se preparam para alavancarem suas receitas nos cinco dias mais importantes do ano para o setor, o consumidor também já começa a se mobilizar de olho em itens desejados e bons descontos. Este ano, no entanto, a aplicação mais concreta da inteligência artificial por parte das grandes marcas já anuncia uma Black Friday promissora. Em um evento recente, diretores do Google Brasil reforçaram esta perspectiva, destacando como o uso da IA deve impulsionar os resultados. Com o investimento crescente na tecnologia por parte dos varejistas, o que mudará na experiência do consumidor?  

Florian Bessonnat, cofundador e CIO da startup franco-brasileira Simplex, especializada em aumento de tráfego, vendas e conversão online, que atende gigantes como Carrefour, Mobly e Leroy Merlin, elenca abaixo seis aplicações de IA que devem aprimorar a jornada do consumidor neste ano. Confira:  

Assistentes de busca inteligentes 

Ferramentas de IA conversacional, como o ChatGPT, podem tornar a descoberta de produtos mais intuitiva. Plug-ins de compras conversacionais nos sites de e-commerce fortalecem um novo tipo de interação com clientes semelhante a um bate-papo. Portanto, recomendações de compras personalizadas por meio de perguntas em linguagem natural são estratégias poderosas para fidelizar clientes em busca de compras mais assertivas. 

Buscas visuais 

Fazer pesquisas de produtos através de imagens em plataformas como o Google Lens pode melhorar e simplificar a experiência de compra, com a ajuda fundamental da IA generativa. A tecnologia extrai insights das imagens, fazendo comparações, no intuito de encontrar produtos semelhantes e sugeri-los ao consumidor.  

Recomendações personalizadas de produtos 

A IA oferece sugestões de compras sob medida. Pensando nas constantes evoluções da tecnologia e na sua capacidade de análise de uma grande quantidade de dados, ela pode cruzar avaliações de um produto na internet com a confiança do vendedor e, considerando a localização do comprador, sugerir resultados muito mais certeiros. Isso pode aumentar a conversão e vendas dos produtos.  

Rastreamento de preços e alertas 

Ferramentas baseadas em IA notificam os compradores quando os itens desejados caem de preço. Desta forma, o consumidor consegue garantir o melhor valor em sua compra. Compradores podem ainda receber descontos personalizados em tempo real, de acordo com suas preferências.

Atendimento ao cliente aprimorado 

Em épocas de alta demanda, é de se esperar dúvidas e problemas em qualquer ponto da jornada do consumidor. É humanamente impossível uma equipe que dê conta no tempo ideal às questões do consumidor. Para isso, os chatbots de IA são uma excelente solução, pois respondem rapidamente às consultas. O resultado é menor tempo de espera e maior satisfação do cliente, evitando impactos negativos para a empresa.   

Pagamento sem atrito 

Soluções de pagamento impulsionadas por IA eliminam as filas do caixa, um dos maiores motivos de abandono de carrinhos nas transações online. Investir em sistemas de checkout automatizados driblam este problema, acelerando o processo de compra.

E-Commerce Update
E-Commerce Updatehttps://www.ecommerceupdate.org
E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
RELATED ARTICLES

RECENT

Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Gap** One of the key aspects of this revolution is the inclusion of a broader segment of the Brazilian population in the digital economy. Previously, many Brazilians, especially those in rural or underserved urban areas, faced significant barriers to accessing e-commerce platforms. These barriers included limited internet connectivity, lack of digital literacy, and insufficient payment infrastructure. Efforts to overcome these challenges have been multifaceted. Government initiatives, such as the National Plan for Broadband (PNBL), have aimed to expand internet access across the country. Additionally, partnerships between tech companies and local governments have facilitated the deployment of digital literacy programs, empowering individuals to navigate and utilize e-commerce platforms effectively. The collaboration between Brazilian and Asian e-commerce giants has also played a crucial role. Companies like Alibaba and JD.com have invested in Brazilian startups and local e-commerce platforms, providing them with the necessary technology and expertise to enhance their services. This collaboration has not only improved the user experience for Brazilian consumers but has also created opportunities for small and medium-sized enterprises (SMEs) to reach a global audience. **Speed: Accelerating Growth** The second pillar of this revolution is speed. The demand for faster delivery times has driven innovation in logistics and supply chain management. Brazilian e-commerce platforms have adopted advanced technologies such as artificial intelligence (AI) and machine learning to optimize delivery routes, reduce transit times, and enhance inventory management. Moreover, the partnership between Brazilian and Asian companies has led to the establishment of direct shipping routes, reducing the time it takes for products to travel from Asia to Brazil. This has been particularly beneficial for consumers, who now enjoy quicker access to a wide range of products, from electronics to fashion items. The integration of payment systems has also contributed to the speed of transactions. The adoption of digital wallets and mobile payment solutions has streamlined the purchasing process, making it more convenient and secure for consumers. Additionally, the use of blockchain technology for transaction verification has further enhanced the efficiency and transparency of e-commerce operations. **The Future of Brazil-Asia E-commerce** Looking ahead, the future of Brazil-Asia e-commerce appears promising. The continued growth of the digital economy in both regions presents numerous opportunities for collaboration and innovation. As more Brazilian consumers gain access to e-commerce platforms and as Asian companies continue to invest in the Brazilian market, the trade relationship between the two regions is likely to strengthen. Furthermore, the ongoing development of 5G technology is expected to revolutionize the e-commerce landscape even further. With faster internet speeds and lower latency, consumers will experience even greater convenience and speed in their online shopping experiences. This will not only enhance customer satisfaction but will also open up new possibilities for businesses to explore innovative marketing strategies and customer engagement techniques. In conclusion, the inclusion and speed driving the Brazil-Asia e-commerce revolution are transforming the way businesses operate and consumers shop. By bridging the digital divide and accelerating growth, this revolution is paving the way for a more inclusive and dynamic global economy.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the proper noun format. - "impulsiona" is accurately translated to "drives," conveying the action of boosting or stimulating. - "vendas online" directly translates to "online sales." - "com alta de" is translated to "with an increase of," preserving the meaning of a rise or growth. - The numerical value "13,94%" is kept as is, assuming it's a specific metric or code that doesn't require translation. - "revela Getnet" translates to "Getnet reveals," keeping the subject at the end of the sentence for natural English flow.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

PL Connection 2025 brings together retail leaders and reinforces commitment to sustainability and innovation

Load More

MOST POPULAR

Load More

LATEST ARTICLES

Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Gap** One of the key aspects of this revolution is the inclusion of a broader segment of the Brazilian population in the digital economy. Previously, many Brazilians, especially those in rural or underserved urban areas, faced significant barriers to accessing e-commerce platforms. These barriers included limited internet connectivity, lack of digital literacy, and insufficient payment infrastructure. Efforts to overcome these challenges have been multifaceted. Government initiatives, such as the National Plan for Broadband (PNBL), have aimed to expand internet access across the country. Additionally, partnerships between tech companies and local governments have facilitated the deployment of digital literacy programs, empowering individuals to navigate and utilize e-commerce platforms effectively. The collaboration between Brazilian and Asian e-commerce giants has also played a crucial role. Companies like Alibaba and JD.com have invested in Brazilian startups and local e-commerce platforms, providing them with the necessary technology and expertise to enhance their services. This collaboration has not only improved the user experience for Brazilian consumers but has also created opportunities for small and medium-sized enterprises (SMEs) to reach a global audience. **Speed: Accelerating Growth** The second pillar of this revolution is speed. The demand for faster delivery times has driven innovation in logistics and supply chain management. Brazilian e-commerce platforms have adopted advanced technologies such as artificial intelligence (AI) and machine learning to optimize delivery routes, reduce transit times, and enhance inventory management. Moreover, the partnership between Brazilian and Asian companies has led to the establishment of direct shipping routes, reducing the time it takes for products to travel from Asia to Brazil. This has been particularly beneficial for consumers, who now enjoy quicker access to a wide range of products, from electronics to fashion items. The integration of payment systems has also contributed to the speed of transactions. The adoption of digital wallets and mobile payment solutions has streamlined the purchasing process, making it more convenient and secure for consumers. Additionally, the use of blockchain technology for transaction verification has further enhanced the efficiency and transparency of e-commerce operations. **The Future of Brazil-Asia E-commerce** Looking ahead, the future of Brazil-Asia e-commerce appears promising. The continued growth of the digital economy in both regions presents numerous opportunities for collaboration and innovation. As more Brazilian consumers gain access to e-commerce platforms and as Asian companies continue to invest in the Brazilian market, the trade relationship between the two regions is likely to strengthen. Furthermore, the ongoing development of 5G technology is expected to revolutionize the e-commerce landscape even further. With faster internet speeds and lower latency, consumers will experience even greater convenience and speed in their online shopping experiences. This will not only enhance customer satisfaction but will also open up new possibilities for businesses to explore innovative marketing strategies and customer engagement techniques. In conclusion, the inclusion and speed driving the Brazil-Asia e-commerce revolution are transforming the way businesses operate and consumers shop. By bridging the digital divide and accelerating growth, this revolution is paving the way for a more inclusive and dynamic global economy.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the proper noun format. - "impulsiona" is accurately translated to "drives," conveying the action of boosting or stimulating. - "vendas online" directly translates to "online sales." - "com alta de" is translated to "with an increase of," preserving the meaning of a rise or growth. - The numerical value "13,94%" is kept as is, assuming it's a specific metric or code that doesn't require translation. - "revela Getnet" translates to "Getnet reveals," keeping the subject at the end of the sentence for natural English flow.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

POPULAR ARTICLES

POPULAR CATEGORIES

ABOUT US

E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.

Contact: contact@ecommerceupdate.com.br

© E-Commerce Update 2024 - All rights reserved.

[elfsight_cookie_consent id="1"]