Report highlights key trends in data protection for 2025

 A Winnin – a platform that uses proprietary AI to map cultural trends from video consumption on the internet – has just launched the 2025 Data Protection Report, an annual report that guides brands on the key trends and challenges that tend to shape the future of data privacy and security. 

The analysis points to a scenario full of evolution, challenges, and opportunities, and brings tips on essential tools to enhance work. "We are providing responsible insights so that brands and companies can explore opportunities, anticipate regulations, and build a data management aligned with the demands of the year," says Natasha Melo, Chief Legal Officer at Winnin.

According to Winnin's data, between January 2023 and November 2024, the terms "Privacy and Data Protection" saw a significant rise in interest, totaling over 3 billion views and more than 149 million total engagements on networks such as TikTok, YouTube, Instagram, and Facebook.

The company also identified a growing interest in the terms "LGPD" and "Artificial Intelligence" during the same period. The technical term "LGPD" had a peak in engagement between May and June 2024, totaling over 70,000 views. Meanwhile, the term "Artificial Intelligence" also gains traction in engagement, adding up to over 140,000 videos related to the topic during the same period.

The report also highlights projections regarding new regulations by the National Data Protection Authority (ANPD) and provides practical guidance for organizations to strengthen their compliance and innovation.

To access the complete content and follow the detailed analysis, visit the Translate from pt to en: report directly --- Note: The phrase "report directly" is already in English, so no translation is necessary. If you need a translation for a different phrase or context, please provide the full text..