Pub incorporates the company's storytelling, The Factory, and reaches R$20 million in revenue in the year

Pub announces the arrival of The Factory, a company specialized in Content Marketing and Digital Marketing, unifying all communication and marketing services in a single structure. The integration brings complete solutions for the planning, production and distribution of brand narratives that go through editorial strategy and channel management, inbound marketing campaigns, content for internal communication and management of executive profiles on LinkedIn, among other deliverables. The merger incorporated all employees of The Factory and customers such as Pluxee and Stellantis, further strengthening the agency portfolio. 

In addition, the agency also announces new executive structure of vice presidents with promotions of Nubia Tavares, Anne Fadul, Gustavo Barroso, in addition to the arrival of Rogerio Parrilla, who will be responsible for leading the creative area, integrating design, marketing, branding and growth. Among the changes that Parrilla intends to implement are internal training to align the brand identity and strategy, as well as the expansion of the agency's portfolio of services.  

“My function will be to expand creative diversity and structure processes that raise the quality of the agency's deliveries. By joining technology, which follows a defined path, with the expansion of horizons provided by creativity, it is possible to create new approaches and establish innovative standards”, says Rogerio.  

The agency also strengthens its governance with the setting up an advisory board, which has Eduardo Vieira, CMO of SoftBank; Anahi Guedes, communications director of Nestle; and Adriano Silva, founder of The Factory and the Draft Project. The group brings a combination of experiences that will contribute to the expansion of Pub and the consolidation of its position in the communication market. 

“The arrival of The Factory, the new VP structure and the creation of our advisory board represent a milestone in the trajectory of Pub. We are unifying forces, expanding our capabilities, and structuring an even more solid foundation for the sustainable growth of the agency. Our goal is to continue offering innovative, data-driven and market analysis-driven solutions to help our clients tell authentic and impactful stories, in the most relevant channels for their audience”, reinforces Ricardo Bonatelli, founder and CEO of Pub. 

“A The Factory completes ten years as a storytelling boutique, helping brands become publishers and use content to build conversation, engagement and conversion. We are delighted to be part of the winning Pub team from now on and to be able to rely on the agency's structure and skills to bring editorial excellence to an even greater number of” clients, says Adriano Silva, founder of The Factory, who joins the Pub advisory board.  

In January of this year, Pub also announced its international expansion through a partnership with MilleniumGroup, strengthening its presence in the global market and expanding its operations to serve customers in an even more integrated and strategic way.