A Pipedrive, Easy and effective sales CRM for small businesses, today launched Pipedrive Pulse, a smart prospecting toolkit that helps sales teams focus on the most appropriate leads and take control of the sales funnel.The company also presented simplified plans aligned with how customers sell, scale and succeed.In addition, it revealed two powerful enhancements, Team Inbox and branched automations, designed to increase team productivity and simplify communication in a collaborative workspace.
In different tools, regions and company sizes, prospecting remains one of the main challenges for sales professionals. According to a Pipedrive survey, approximately 60% of CRM users have difficulties with pre-sales activities, especially with lead qualification and nutrition. Small business sales teams are often lean, with representatives dealing with various functions and dozens of active leads and businesses at any time, which makes qualification and prioritization not only useful, but essential. Pulse is Pipedrive's response to this challenge, bringing together enrichment, scoring and nurturing of leads at any time, as well as a single place to help teams.
With Pulse, users can fill in missing data on leads to increase skill level and reach, score leads based on what matters most to their business, automate nutrition with personalized email sequences and reminders, and instantly identify high-priority opportunities using a custom sales feed.
“O Pulse is like having a co-pilot for your entire sales workflow”, says Viktoria Ruubel, CPO at Pipedrive.“Sellers are constantly pulled in ten directions at once, chasing leads, switching guides, updating spreadsheets.Pulse brings clarity to the chaos, helping them focus on the right potential customers, take the necessary steps at the right time, and ultimately close more deals with less effort.It is smart, fast and designed for the way sales actually happen.”
The Pulse toolkit will remain in beta until the end of the third quarter.More information about Pulse can be found here.
Pipedrive is also rolling out two powerful enhancements to increase team productivity: Team Inbox and branching automations Team Inbox centralizes email communication in a collaborative workspace, allowing multiple users to access, manage, and respond to customer messages efficiently, all without leaving Pipedrive CRM branched automations they enable users to create smarter, condition-based workflows that follow different paths according to certain criteria.This helps teams automate follow-ups, personalize customer journeys, and work more efficiently at scale.
New plans that reflect the real needs of the customer
Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages, and filled with added value for customers:
- The Lite it's the new starting point, helping teams organize their sales in a simple, intuitive workspace with essential tools like lead and funnel management, AI-generated sales reports, and the new Pulse sales feed in real time;
- The Growth reduces manual labor and builds momentum through the automation of emails, forecasting tools, and incentive sequences, so salespeople can focus more on closing deals than looking for tasks;
- The Premium adds power and accuracy to the entire sales cycle with features such as lead generation, custom business scoring, data enrichment, contracts, and e-signatures; and
- The Ultimate it delivers the full power of Pipedrive CRM, giving advanced teams access to rich data, account-level security, expanded usage limits, and an environment sandbox to test and optimize performance in all markets.
“We listened to our customers loud and clear: they wanted plans that reflected how they actually use Pipedrive”, says Viktoria Ruubel.“These updates make it easier for teams to access the resources they need, stay focused and grow.”
For many existing customers, moving to the new, more suitable plan means more features at the same cost. Pulse Feed, the main feature of the new Pulse toolkit, will be available to all Pipedrive users regardless of plan.More advanced tools such as custom scoring and data enrichment will be included from the Premium plan.
More details about the new plans:Link
Watch the video here in more detail
