Given the importance of the digital environment, Bradesco Seguros Group has expanded its presence on social media, aligning with its strategy to become even closer to its policyholders and business partners, who are increasingly connected.
In partnership with the @lifeonadraw profile, the Group launched a collaborative content creation campaign in 2024 to promote reflection on the need for protection and planning. Lighthearted themes and positive messages are conveyed through illustrations.
In 2024, only these publications reached approximately 500,000 reactions/engagements, demonstrating that the message has been well-received by social media users.
"We are working to expand our presence on key channels, participating in conversations and increasingly understanding our audience. We move forward alongside digital innovations, but without neglecting the humanization of relationships; therefore, we focus on positive messages that reinforce our purpose of protection and care, always being close to people," states Alexandre Nogueira, Marketing Director of Bradesco Seguros Group.
