The main reasons for uninstalling apps in 2025

When a user downloads an application, the expectation is that the experience is intuitive, functional and satisfying. However, often this journey is interrupted even before the user explores the full potential of the platform Leandro Scalise, CEO of RankMyApp and mobile marketing specialist, closely follows. Seeking to understand the reasons behind this behavior, Scalise performed a survey and it identified the top five factors that drive users to uninstall apps in 2025.

The first critical point, according to the analysis of the professional, is the usability of the application. Many users uninstall an application because the interface is not intuitive enough. If the navigation is confusing, the design seems outdated or the experience is marked by slowness, the chances of abandonment increase. “The first impression counts a lot, and if a user needs a lot of effort to understand how to use an app, he will hardly continue with it installed”, he explains Scalise.

Lack of efficient support is another reason that often appears in the analysis. When a user encounters a problem and cannot solve it quickly and easily, frustration sets in. It highlights that without an accessible and responsive service channel, the trend is that users prefer to seek alternatives in the market to insist on an application that does not offer adequate support.

Technical failures and recurring bugs are also among the main factors for the cancellation fee. Apps that have constant errors or unexpected crashes generate a negative experience and cause users to lose trust in the service. Scalise it highlights that this is one of the easiest problems to mitigate, provided that companies take a proactive approach in fixing failures and continuously updating the system.

Another factor pointed out is the experience of onboarding, that is, the first contact of the user with the application. If this process is time consuming, bureaucratic or does not demonstrate value quickly, the abandonment rate increases. The relationship shows that a simplified and interactive introduction can retain more users and significantly reduce uninstallations in the first days.

Finally, Scalise it found that lack of personalization and targeted communication also negatively impacts retention. Apps that send generic or irrelevant notifications end up being ignored or, in some cases, annoy the user. Strategies based on user behavior, such as notifications push personalized and targeted campaigns can make all the difference to maintain engagement.

For C-Level, understanding the reasons for quitting is not just a matter of analyzing numbers, but of interpreting behaviors and adjusting strategies to improve the user experience churn high indicates that procurement efforts are not resulting in retention, which can compromise business growth.By correcting key friction points, it is possible to transform the user experience and ensure sustainable” results, he says Leander.

The executive's assessment reinforces that, in the competitive landscape of applications, retention has become a determining factor for success. “Companies seeking sustainable growth need to look beyond attracting new users and invest in continuous improvements to ensure that those who download the application remain active and engaged”, he points out the executive.