NR7 Communication launches a company focused on Marketing and Growth to support businesses of different segments and sizes

The consolidated experience of its founders Natalia Melo ex–Daki, Alice and ClickBus Henrique Repiso and Nelson Rodrigues both with more than 20 years of experience in the communication market, the Journey, a company focused on maximizing results and optimizing resources, reaches the market with a complete ecosystem of solutions for companies seeking to grow sustainably. 

“NR7´s Right Arm, a reference communication agency in the innovation ecosystem, the strategic and creative hub, offers an integrated set of services to assist companies in all stages of their growth journey, transforming the way marketing is currently seen in Brazil. “We are consolidating all our knowledge and experiences, to deliver products that unify growth strategies, brand creation and strategic consulting so that each partner company reaches its true potential”, comments Henrique Repiso, co-founder and managing partner of Journey. 

With the objective of structuring and scaling companies of different sizes in their marketing operations, growth, and the entire sales cycle and user interactions, from initial management to the creation of end-to-end marketing campaigns, always with a vision of sustainable growth, Journey has solutions focused on Growth (growth), Go To Market (launches), Full Funnel campaigns (360 degree campaigns and channels) and Marketing Operation.

“Companies have already realized that growing is not only about paid media and accelerated acquisition, but about structure, retention and strategies that really maximize the user lifecycle.In a market where startups have difficulty going beyond five years, companies need more adaptive and long-term strategies to stand out”, explains Natalia Melo, co-founder and managing partner of Journey.

Inserted in the NR7 ecosystem, which has more than 100 active customers and more than 300 companies launched, Journey comes with a proposal to go beyond marketing, enabling team structuring and mentoring for teams of different stages, offering strategic support at the fractional C-level, for companies seeking to redirect their leadership.

“We want to fill this current gap in the market. In many opportunities we receive contact from companies that are not yet in the implementation phase of a Public Relations work but structuring of Marketing, Go To Market strategy and even product validation. From now on we can support them throughout the life cycle of the company and in different challenges, not just communication”. 

With a history that goes from building brands to accelerating startups and consolidated operations, the founders bring a practical and results-oriented vision to the market. “In addition to business growth, there is also the challenge of team building. Many companies, under pressure to scale quickly, end up inflating their teams and later face cycles of massive hiring followed by layoffs.In Journey, we also help companies structure teams and operations more efficiently, ensuring that each phase of growth happens with strategy and without excessive”, adds Natalia.