Magalu creates support network for women entrepreneurs

Magalu and Luiza Helena Trajano will launch, on May 22, the “Community Seller Women Business Luiza”, a support and development network to boost businesses created or managed by women entrepreneurs. Luiza Helena Trajano, president of the company's Board of Directors, is the ambassador of the community and made the announcement of the project during a press conference at the Arena Magalu in Sao Paulo on Thursday.

“Women, for the most part, have a triple journey: they take care of the house, the children and the business. They are obstinate, but the fact that they have to do everything themselves brings the feeling of loneliness and that things are more difficult”, says Luiza Helena. “The exchange of experiences in this scenario is a way to encourage the growth of companies founded or managed by women. What I want is to share my experience as an entrepreneur and as a woman in this market”. 

A survey conducted by Magalu pointed out that 36% of the sellers that operate in the company's marketplace are companies founded by women and, of the remaining 64%, 19% are managed by one. Currently, the company has more than 360,000 partner retailers on the platform, which means that the network can directly reach at least 198,000 women. However, the community is not restricted only to entrepreneurs who already work in the Magalu marketplace.

The project “Community Seller Women Business Luiza” will promote connection, facilitation and recognition, through benefits for participants who sell in the marketplace.

Interested parties can register for free at the link: https://mulheresdeluiza.com.br/