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Loja Integrada entra em campo com inteligência de dados para linha fitness do Neymar

E-Commerce Update
By E-Commerce Update

A Loja Integrada, uma das referências em automação e inteligência de dados para o e-commerce, anunciou novo projeto em parceria com a Next10 para impulsionar a nova linha fitness do Neymar. Com soluções de inteligência de dados e IA, a Loja Integrada foi responsável por desenvolver a operação da loja do atleta para otimizar sua eficiência operacional. 

O investimento de R$ 5 milhões na estruturação do data lake da Loja Integrada permitiu centralizar grandes volumes de dados, otimizando o mapeamento de perfis de clientes e o retargeting automatizado. Segundo  Victor Popper, CEO da Loja Integrada, só no último ano, as lojas que utilizaram recursos guiados por dados e automação da Loja Integrada geraram mais de R$ 30 milhões na recuperação de vendas. “Com mais de 2,7 milhões de lojas já criadas, nossa plataforma se destaca pela capacidade de atender com segurança e eficiência propostas de diferentes portes e níveis de desafio. Queremos mostrar que soluções robustas, como as utilizadas na Loja do Neymar, podem estar ao alcance de pequenos e médios empreendedores, ajudando-os a crescer com inteligência de dados e automação”, explica Victor. 

De acordo com Victor Popper, um dos maiores desafios de quem vende online é não depender apenas dos marketplaces. O desafio foi conectar os consumidores à loja própria, não só no lançamento, mas também em compras futuras para manter o engajamento. Com isso, entre as soluções personalizadas desenvolvidas pela Loja Integrada em parceria com o time de desenvolvimento da Next10 para o projeto, destacam-se estratégias de engajamento no processo de compra, como descontos progressivos e a disponibilização de cards físicos exclusivos e colecionáveis, liberados conforme o valor adicionado ao carrinho e entregues junto com o pedido. 

A liberdade de personalização da API da Loja Integrada ainda permitiu que o time de desenvolvimento da Next10 construísse uma estrutura de front-end customizada para o cliente final.

“Diante do sucesso da linha Neymar, a Loja Integrada se sente motivada a expandir sua tecnologia, levando inteligência de dados e a agilidade da automação para novas parcerias estratégicas, como a da Next10” finaliza o CEO.

E-Commerce Update
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E-Commerce Update is a leading company in the Brazilian market, specializing in producing and disseminating high-quality content about the e-commerce sector.
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