Linx introduces new functionality for efficient management of marketplaces

Linx, a specialist in retail technology, launches a new functionality for marketplace management in Microvix, its ERP solution for store, network and franchise management. Developed in partnership with Plugg.to technology, an integration hub with Linx marketplaces, the novelty simplifies operational processes and optimizes sales results, ensuring more efficiency and integration in the digital environment.

With the new function, small and medium retailers can connect their products to more than 70 marketplaces in Brazil, without the need for parallel systems. The solution offers easy integration with marketplace hubs, automated enrichment of ads and unified financial management within the ERP itself, reducing complexity and increasing the assertiveness of operations.

Among the channels integrated into the new functionality is the TikTok Shop ''shopping platform integrated into the TikTok app, which allows users to discover and purchase products without leaving the social network. The official debut of TikTok Shop in Brazil is scheduled for the day 08 May, and MCX Marketing customers using Microvix will be able to participate in the debut of the platform, making their products available at launchthis direct integration with TikTok is enabled by the new Marketplaces function, reinforcing Linx's commitment to offer up-to-date solutions with the main trends in digital retail.

“The expansion into marketplaces is an opportunity for retailers to expand their sales and reach new consumers.The new function comes to eliminate technological and operational barriers, ensuring that retailers can focus on growing their business without giving up efficiency and control of the” management, Rafael Reolon, director of vertical Retail at Linx.