The Brazilian luxury market gains a new ally in inventory management and sustainability promotion. Ozllo, a pre-owned luxury goods marketplace founded by entrepreneur Zoë Póvoa, has expanded its business model to include the sale of new products from past seasons, helping renowned brands liquidate stagnant inventory without compromising their image.
The initiative arose from Póvoa's understanding of the difficulties faced by fashion brands in managing unsold items. "We want to act as partners for these businesses, taking care of previous seasons' products and allowing them to focus on current collections," explains the founder.
With sustainability as a central pillar, Ozllo seeks to reduce waste in the luxury fashion sector. The entrepreneur emphasizes the importance of this approach, citing that "the process of making a cotton shirt is equivalent to 3 years of a person's water consumption".
The marketplace, which started about three years ago as a resale platform on Instagram, now offers items from over 44 brands, focusing on women's clothing. Its expansion into the overstock segment already includes more than 20 partner brands, including names like Iodice, Scarf Me, and Candy Brown. The goal is to reach 100 partners by the end of the year.
Beyond environmental concerns, Ozllo invests in a premium buying experience, with personalized service, express delivery, and special packaging. The business serves customers throughout Brazil and has already expanded to the United States and Mexico, with an average order value of R$2,000 for pre-owned items and R$350 for new parts.
Ozllo's initiative aligns with the expectations of younger consumers. According to research by Business of Fashion and McKinsey & Company, nine out of ten Generation Z consumers believe that companies have social and environmental responsibilities.
With this innovative approach, Ozllo positions itself as a promising solution to the challenges of inventory management and sustainability in the Brazilian luxury market.
