Global launches billing CRM with AI chatbot for customer service

A Global – a hub for relationship and collection solutions and the largest B2B credit recovery company in the country – has just launched Global+, a CRM for managing collections and receivables. The platform already includes AI and chatbot features for customer service. The platform was developed in-house.

"We are bringing to market a solution that combines automation, personalization, and cutting-edge technology, allowing companies to significantly reduce bad debt and financial losses. Global+ arrives to support the sustainable growth of businesses, improving predictability and control over financial operations," says Rafael Medeiros, B2B Executive Director of Global.

Global+ was designed to meet the specific needs of the Brazilian market, enabling companies to manage all stages of accounts receivable and proactive collections in a simple, agile, and automated way. With innovative features like an integrated AI chatbot, the tool offers automated, personalized, and human-focused service, ensuring greater operational efficiency and a significant increase in credit recovery.

Among the key differentiators of the solution is its native integration with the leading market ERPs, enabling the unification of financial processes and eliminating rework. The platform also offers real-time analytical dashboards, fully automated and customizable trigger rules, and flexibility for negotiation, allowing for various payment methods such as PIX, boleto, and card.

AI Integration: Accessible Technology

The AI chatbot, developed specifically for this solution, automates and accelerates the negotiation process, providing a smoother and more human-like experience. In more complex cases, the chatbot automatically directs the interaction to a company professional, ensuring efficiency and effectiveness in the collection process.

The solution also includes an exclusive negotiation portal, automated notification delivery via SMS, WhatsApp, and email, direct integration with Serasa for negative accounts, and detailed reports providing a strategic overview of the receivables portfolio. The portal can be fully customized to match each company's visual identity.

Furthermore, Global+ also has native integration with Global's own outsourced collections, allowing automated title submission to specialized teams for pre-emptive and extrajudicial collections.  

With over 30 years in the market, Global has recovered R$3 billion in credits over the past five years and performed over 680 million activations during the same period, serving over 5.1 million debtors monthly. Currently, over 120 large clients outsource their financial processes to the company, which already has over 2,500 clients with healthy financial operations in Brazil.