Radical Focus bets on new platform to foster the creative economy in the photography market

The largest sports photo and video platform in Brazil, Focus Radical has the photographer at its core since its inception in 2005. So, less than two years ago, it opened Fotos By, not only to go beyond sports. The sister platform fosters the creative economy by paving the way for photographers from other niches to market their images in a democratic way and also be able to connect with new audiences. 

Photos By came into operation in July 2023. With the Radical Focus already consolidated in the sports segment, Christian Mendes, CEO of the platform and electrical engineer converted into a photographer by passion, understood that it could offer a good alternative for fellow clicks who were not adept at sports photography. The proposal was simple: facilitate access and democratize the market of photographers, connecting them to the most different audiences. 

The platform will be in evidence at Expo Image Brazil, one of the main events in Latin America for photographers and filmmakers, which takes place on Tuesday (25) and Wednesday (26) in Sao Paulo (SP). Fotos By will position itself as an alternative for professionals and also beginners in photography to sell their photos and services easily and without bureaucracy. In addition, it will present important features, such as the use of facial recognition for the sale of images and the possibility of selling videos as well. 

“O photographer has at disposal a complete virtual store, in which you can use the way you want and without monthly cost and no storage costs. Still, there are no

”, explains Mendes. The photographer can use Photos By, also, to intermediate the most different works. As a private photo essay, with the images by password for access, and receive the photos chosen by the client. Another alternative, with different initiatives on the platform, is to photograph people in tourist spots, spontaneously, and indicate the site for the purchase of images, if you are interested, later. 

Photos By grows in a moment of digital transformation, where photographers face as their main challenge the monetization of their work and the capture of customers.“We want to offer a simple, efficient and accessible experience, both for those who buy and for those who sell”, adds the CEO of Focus Radical and Photos By. The platform allows the publication and commercialization of images quickly, eliminating intermediaries and, most importantly, giving autonomy to professionals.

This is because, with the expansion of the creative economy and the growing search for high quality unique images in rehearsals and various events, even more because of the massification of social networks, Photos By positions itself as a practical solution for those who want to acquire high quality photos or even disseminate their photographic work. Together with the Radical Focus, there are more than 12 thousand registered photographers, who have access to this to all the resources of the platform.

Therefore, the platform is present at Expo Image Brasil.Shared with its own Radical Focus, Fotos By will have a booth with demonstrations of the platform and professionals who make use of it for positive exchanges with interested photographers.