Five tips to increase conversions with virtual catalogs on WhatsApp

The advancement of business digitalization and the popularization of conversational commerce have consolidated WhatsApp as one of the main sales channels in Brazil. According to a survey by We Are Social (2024), 96% of Brazilians use the application daily, while a study by SEBRAE (2023) shows that 72% of small businesses already adopt it as the main sales tool.

Therefore, specialized platforms have been gaining space by offering solutions that enhance the use of the application for conversion. According to Andre Campos, CEO of Vendizap, the company interface was developed to turn each interaction into a personalized sale on WhatsApp. “A Vendizap can be used by any company that wants to start or optimize its online sales. But it is especially suitable for those who already sell and seek to scale with organization, need agility in service, greater control over orders and more conversions on WhatsApp, regardless of the” segment, he explains.

Internal company reports show that retailers using integrated catalogs convert up to 30% more than those who work only with single messages.“Our purpose is to support entrepreneurs who want to digitize their business without relying on marketplaces or complex websites, using a tool that is already part of their daily lives, WhatsApp”, he adds Fields.

Next, check out the expert's tips to boost results with virtual catalogs:

1. Create your community on WhatsApp: create groups with loyal and interested customers. Offer exclusive content, flash promotions and share behind the scenes of the business. The proximity strengthens the bond and generates trust.

2. Use Instagram and Facebook as daily catalog: feed your social networks with products, testimonials and behind-the-scenes. Explore Reels, Stories and polls to engage.“If you only post product, you become a digital flyer.People want connection, not just” price, he says Fields.

3. Put your store on the map with Google My Business: create a free profile, keep schedules and photos up to date, and encourage customer reviews.“Who search on Google is ready to buy. This is the hottest traffic there is” CEO of Vendizap.

4. Highlight key products with visual appeal: value strategic catalog items using quality images and markers like “best selling” or “week promotion”. This directs customer attention and elevates the chances of conversion.

5. Treat the catalog as an active sales tool: do not use it only as a digital catalog. Send it regularly to lists and customer groups, customizing according to the consumption profile. Frequent updates strengthen the relationship and increase the recurrence of purchase.

6. Measure and adjust always: track metrics such as opens and clicks on links. Tools such as Flipsnack, Linklist or trackable PDFs allow you to identify what engages you most and continuously improve the catalog.

The guidelines reinforce that success in digital sales depends both on good tools and on the way the entrepreneur relates to his customers Andre Campos highlights the importance of seeing WhatsApp as more than a messaging channel. “These practices show that selling on the application goes far beyond answering messages.When the entrepreneur creates community, positions himself in the networks, appears in Google, organizes his catalog and measures results, he turns the application into a relationship channel and recurring sales”, he concludes.