The performance in social networks is usually understood as the main way (if not unique) for a brand to be recognized on the internet. It is not so. Developing a high performance website and investing in paid traffic are indispensable measures for a company to reach its audience over the internet.
This is what explains the expert Fabiano Quirino, CEO of Agk.Medical, a marketing agency focused on services and business in the health area.In his assessment, having a well-designed and maintained website, the company transfers the professionalism and credibility of real life to the digital universe, generating Digital Authority.
Paid traffic comes to boost the visibility of the site. The strategy is even recommended by Sebrae in guidance materials for small and medium-sized businesses. The most used platforms to publish ads are Google Ads, YouTube Ads, Facebook Ads, Instagram Ads, LinkedIn Ads and TikTok Ads Manager.
However, it is not the mere investment in ads, by itself, that will guarantee access and, especially, permanence on the company's website.“O site needs to have relevant content, have easy navigability so that the user can find what he is looking for, be attracted by what the brand offers”, underlines Fabiano Quirino. “The generation of digital authority is strongly influenced by the high-performance site, and it is through it that the public systematically accesses all data and information”.
In this sense, together with the Agk.Medical team, the expert cites five characteristics that make a website efficient and, therefore, are able to make a good impression on those who are browsing:
- Have a harmonic and modern look, with high quality images;
- High speed loading of the page;
- Easy to navigate, with relevant content and interactive menus;
- Be fully responsive, designed to adapt to any type of resolution of the equipment (notebook, mobile, desktop), without distortions;
- To undergo security update and maintenance and backups, with the inclusion of new elements and contents.
With characteristics like these, the high performance site conveys modernity, humanization and credibility.“The site should reflect, in the digital environment, the brand values established in the physical environment”, adds the expert.
Another key point is to ensure the presence of the site in search engines. In addition to investing in ads, it is essential that the content is prepared taking into account the SEO requirements (Search Engine Optimization).
“Today, we offer health experts our Digital Authority Consulting. We analyze the current scenario and where it wants to go. With the defined goals, we draw the plan for it to conquer its Digital Authority and be able to reach its goal in the shortest possible time, through online advertising strategies, which lead to its high performance website, where the patient identifies with the specialist and schedules his first appointment.We also offer commercial intelligence support with state-of-the-art tools, so that the specialist team can convert and retain better and better the new patients who arrive at”, emphasizes the Agk.Medical professional.
In the portfolio, there are websites created for professionals and medical clinics from various parts of the country, such as Dr. Rodrigo Foronda, Glauce Cardoso Ubeid, Dr. Bruno Muzel, Dr. Luiz Venturini, Dr. Bruna Sanchis, Dr. Christopher Silva, Dr. Daniela Gracioli, Sanches Clinic and Fukubara, among the more than 100 websites created by Agk.Medical.
