Magalu launches, on Tuesday, 22, the Black App, promotional campaign that offers Black Friday discounts for users of the application. Until July 24, customers will be able to enjoy thousands of products of various categories with prices up to 80% lower. In addition, the company will have special payment conditions, with an option of installment up to 21 times on Magalu and Luiza cards, as well as the possibility of free shipping.
“This is the third year of the campaign, which aims to further strengthen our application, which is already one of the retail leaders in the country. Black App is traditional and a fundamental part of our strategy to leverage our sales and our more than 360 000 sellers in July”, says Aline Izo, senior manager of Marketing, Branding and Communication at Magalu.
The categories that stand out for having more aggressive discounts are beauty and market, home and garage, appliances and furniture, lifestyle, children's and culture products. All companies in the ecosystem participate in the promotion through the Magalu application: Netshoes, leader in e-commerce of sporting goods and lifestyle, Cosmetics Epoch, beauty and wellness sector, Virtual Shelf, bookstore, and KaBuM!, the largest e-commerce technology products in the country.
Widely publicized last week, the campaign on digital media 'Instagram, Facebook, TikTok, YouTube, Google, Spotify, Globoplay, Netflix and Young Nerd 'DO invites customers to download the app.
Since the beginning of the promotion, Magalu will run exclusive offers on YouTube's Masthead, on the home of the world's leading video platform.On Wednesday and Thursday, the company will announce promotions during TV Record's programming.
