BV Bank, one of the largest financial institutions in Brazil and a leader for 11 consecutive years in the financing of light and used vehicles, held throughout the year 12 roadshows & events that bring together shopkeepers, partners and bank executives for a series of lectures and content focused on entrepreneurship, economics and marketing, in order to train and engage about 2,700 partner retailers in all regions of the country.
Automotive financing is the main business pillar of BV bank. This year, the portfolio reached R$ 45.6 billion, growth of 12.5% compared to the third quarter of last year.In the period, the origination of financing for used light vehicles and other vehicles was R$ 7.5 billion, a record for BV.
“We have been leaders in the light and used vehicle market for more than a decade and we recognize that the professionalism and dedication of thousands of retailers across the country are key to the success of this strategy. Roadshows have allowed us to further strengthen the connection with these agents, reinforcing our commitment to support them with knowledge and solutions that help boost their business”, comments Flavio Suchek, Executive Director of Retail at BV Bank.
In the series of events held in states such as Sao Paulo, Ceara, Goias, Minas Gerais and Rio de Janeiro, the partners had the opportunity to update themselves on topics that directly impact business performance, as well as receiving digital marketing tips from the Head of Marketing of NaPista (automotive marketplace of BV bank), Jose Borali, and with CEO Fernando Ortenblad.
The chief economist of the BV bank, Roberto Padovani, also shared with those present a portrait of the economic scenario of 2024 and prospects for retail next year.
Training & Development
In addition to the roadshows, held this year for the first time, BV bank has already led other initiatives to train and update its main partners: the shopkeepers.Through the “Vendor Complete” project, the bank has offered workshops specialized in administration and management of social networks, teaching merchants to use digital platforms as showcases to attract more customers.
“These initiatives reinforce BV's commitment to supporting the growth of its business partners by offering quality content and” enhancement opportunities, concludes Suchek.
