Technology on Black Friday: IT strategies and solutions to support demand growth

According to the Google study, on Black Friday last year, 28 of the 30 sites analyzed showed a satisfactory loading time on the first page. However, this average fell dramatically when analyzing the most important content of the site 28 of the 30 websites analyzed maintained the loading time within the parameters considered ideal.

As Black Friday approaches, the technology infrastructure of enterprises becomes essential to support increased traffic and consumer expectation.IT executives share strategies to meet the challenge, focusing on scalability, customer experience and sustainability.

Scalability in the cloud to increase performance

Jose Roberto Rodrigues country manager from Adistec Brasil, highlights the importance of cloud computing.“With the increase in demand during Black Friday, the cloud allows greater flexibility and shorter response time, which is essential for fast and effective purchases cloud it should be based on the expected results of the campaigns, avoiding overloading the local infrastructure

Network infrastructure for high peaks of access

Network sizing is crucial to maintain quality. According to Fernando Reis, WDC Network Design Center Manager, practices such as load balancing, network optimization and monitoring are critical to ensure that traffic peaks do not compromise the user experience.

Sustainability and energy efficiency in Data Centers

Approach Technology Director Rafael Oneda reinforces that sustainability in data centers is essential.“A hyperconverged infrastructure that consolidates subsystems into a single platform, reduces energy consumption and physical space, contributing to a lower carbon footprint”, he says. This is an important point of attention for companies that want to reconcile high performance with environmental responsibility.

Robust infrastructure and load testing to ensure UX

With the increase in access, the risk of cyber attacks also grows. Guilherme Martial, director of Sales and Marketing at Teletex, explains how Intrusion Detection Systems (IDS) are crucial to prevent incidents on Black Friday by identifying denial of service (DoS) attack attempts, monitoring and responding to attack attempts in real time. “A enhanced security also protects the customer experience and improves the chances of” loyalty, says Martial.

Stability of the power grid to sustain consumption

TS Shara, an expert in electrical solutions, warns about high energy consumption. Jamil Mouallem, electrical engineer and Commercial Director of the company, comments: “UPS and nobreaks are fundamental to avoid interruptions in data centers and ensure the continuity of services during Black Friday, one of the most demanding times of the year