Photoroom Tips for Small Businesses: How Good Product Images Can Boost Engagement and Sales During Carnival

Carnival is synonymous with celebration, joy, and for entrepreneurs and small business owners, a major opportunity to boost sales. In 2024, SMEs generated over R$ 1.4 million through online sales, a 70% growth compared to the previous year, according to a survey by Nuvemshop.

For 2025, expectations are that this number will be even higher. With the increased demand for thematic products, costumes, makeup, and accessories, it is essential for small and medium-sized entrepreneurs to stand out in the digital market.

In this environment, image is one of the decisive factors for sales conversion. Well-presented products, with professional and visually appealing photos, can enable a small store to have the same aesthetic presence as a major brand. One of the key techniques for achieving this is background removal, which helps highlight the product and create high-quality images for marketplaces, social media, and online stores.

With advanced image editing tools powered by Artificial Intelligence, it is possible to remove photo backgrounds with just a few clicks, ensuring a cleaner and more professional look. The use of neutral backgrounds is beneficial for e-commerce, as it is a standard presented on platforms such as Amazon, Mercado Livre, Magazine Luiza, and Shopee.

Therefore, Photoroom, a leader in the AI photo editing sector, emphasizes the advantages of removing image backgrounds, highlighting the key benefits:

• Greater product emphasis: By eliminating visual distractions, customer attention is focused on the main item.
• Professionalism: Standardized images convey more credibility and generate greater consumer trust.
• Easy adaptation for multiple channels: Social media, marketplaces, and advertising campaigns require specific formats, and background removal facilitates this adaptation.

There are various tools that offer functions such as thematic templates, Carnival-themed filters, and advanced editing options to highlight products and make any marketing campaign more attractive.

Beyond e-commerce, the festivities are a time of high engagement on social media, and using edited images with effects and customized backgrounds is key to attracting customers and increasing follower interaction.

With the help of tools like Photoroom, small businesses can quickly transform their photos, creating attractive promotional artwork for different customer profiles.

 “Brands that invest in visibility during this major national event stand out in the market. In an era where public attention is fiercely contested, being present and remembered is a strategic game that large companies master. We position ourselves as an essential tool for small businesses and digital marketing professionals, offering image editing solutions that are fast, intuitive, and high-quality,” says Larissa Morimoto, Growth Manager at Photoroom.

Whether for removing backgrounds, creating collages, or customizing images with AI, professional editing is accessible to everyone. Take advantage of this season and prepare to attract and sell more with high-quality images!