Research reveals that tourism is the fastest growing sector in the online sales industry and drives entrepreneurship

Online sales in tourism have been highlighted, according to the Brazilian E-commerce Sectors Report. Travel and Accommodation was the fastest growing branch among the 18 segments evaluated, with an increase of 6.4%. Growth was mainly driven by the increase in demand for accommodation and air transport services. The tourism sector as a whole has registered growth, according to IBGE. In October 2024, the tourist activity index grew 4.7% compared to September, according to a positive result followed, with a cumulative gain of 5.2%. With this, the highest point of 2010, above the 2010, above the 2020th point is above the tourism 20th point.

The positive numbers also reflect new business openings in this segment, such as 3, 2, 1 GO!, which is a franchise network that specializes in offering complete travel experiences to Disney and other national and international destinations. 

The brand was created in 2019 and from there for each already adds 50 operations in Brazil and in the world, 20 of them inaugurated in 2024.“We created a home office business model because we understand that our audience seeks more practicality. That is why in addition to lodging and air tickets, we offer a complete experience, ranging from visa issuance, airport transfer to the hotel, tours, and exclusive itineraries according to the need of each profile, whether for a large or small family, group of elderly, children with autism or people with mobility problems. 

“A big part of the heating of the tourism industry is post pandemic.People have found that really have new car, new house, mansions is good, but that stays. So now they are investing a lot in experiences and travel. There was a very big growth in our network in the post pandemic because people want to create their own stories and realize their dreams. The tourism market is in a constant growing and last year there was an increase of 6% with respect to sales and almost 50% of the growth of the network. Worldwide speaking, this is one of the markets that grows more and the trend is to be ever bigger, with all the events 1 Marco & 3000, CEO, GO3 and shows, with all sporting events, CEO, & CEO said & CEO, 3

The survey shows that there were more than 68.7 million passengers until September 2024, according to data from the National Civil Aviation Agency (ANAC). In 2024, the 3, 2, 1 GO! will bill R$ 4 million and according to the CEO of the network, their great differential is customer service: “A plane armchair is the same for everyone, however, the success of the network is because here we know how to serve, unlike so many other companies. We are dream consultants and the word of encouragement that I always take is to make a service to our customers.

In a recent report by the Federation of Trade in Goods, Services and Tourism of the State of Sao Paulo (FecomercioSP), tourism revenues have shown positive numbers. By July, the sector had already reached R$ 17.5 billion. Among the areas evaluated, air passenger transport reached a revenue of R$ 4.62 billion, representing a growth of 6.4% compared to the same period of 2023.

A survey by ABF (Brazilian Franchising Association) revealed that among the segments that recorded revenues equal to or greater than 12.1% (performance of the total franchise market in the period surveyed), the Entertainment and Leisure segment stood out in the first place, with revenue 15.3% higher. The sector was benefited precisely by the improvement of the economic situation, the demand suppressed by the pandemic, stimulating the search of consumers for leisure and tourism.