What makes a company truly admired by its employees?; check out ILoveMyJob's research.

The ranking Loved Companies 2024A study, conducted by the ILoveMyJob employer branding hub, identifies the most admired companies by Brazilian professionals and the strategies that make these organizations a benchmark in people management. Based on the opinions of 865 professionals from various regions of the country, the research highlights how companies are investing in more innovative, attractive, and talent-aligned work environments.

Today, companies need to go beyond competitive salaries. Listening to talent actively and routinely is critical to creating environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand, but also allows anticipating behaviors and building lasting relationships with” employees'', said Angelica Madalosso, CEO of ILoveMyJob.

Topping the list are Natura, Vale, and Grupo Boticário, which, despite operating in diverse sectors, share some common ground: robust investments in organizational culture, innovation, and a strong connection with employee values.

What makes a company admired by professionals?

According to the research, the most valued factors for employees when evaluating a work environment include:

• Positive organizational climate (18%)
• Transparency and efficient communication (16%)
• Autonomy (12%)
• Flexibility (11%)
• Valuation and recognition (10%)
• Respectful and inclusive environment (9%).
• Relevant Purpose (7%) 
• Growth Opportunities (5%)
• Other factors such as benefits, learning and development, good compensation, and others (12%)

Furthermore, the study reveals that the main reasons professionals leave their companies are related to structural and management issues. Inadequate compensation (45%), lack of career development plans (30%), and excessive workload (15%) are the most frequently cited factors.

What are Natura, Vale, and Grupo Boticário doing differently?

A detailed analysis of the ranking reveals that the most admired companies by talent invest in practices that go beyond traditional compensation and benefits. Here are some of the initiatives that make these companies benchmarks:

• Please provide the text you would like translated from Portuguese to English. "Natura" on its own is incomplete and needs context. Bet on an organizational culture that balances innovation, well-being, and social impact. Furthermore, its career page is off the institutional website, which includes accessibility features and invites professionals to evaluate the company on Glassdoor, currently holding an overall rating of 4.11 on the platform.
  
• Please provide the text that you would like translated from Portuguese to English. Just "Vale" is not a complete sentence or a substantial piece of text. It undergoes a cultural transformation, prioritizing diversity, inclusion, and sustainability. Among the highlights identified by the research is the strengthening of its employer brand, with actions focused on professional development and work-life balance. Its LinkedIn page boasts over 4 million followers and emphasizes innovation and ESG initiatives.
  
• Boticário Group: It stands out for its investment in differentiated corporate benefits, such as Pet Benefits. Furthermore, it strengthens its employer brand identity with a strong strategic presence on social media and a structured careers page on its institutional website. The group also heavily invests in employer branding on Glassdoor and review platforms.

Main trends observed in the ranking

In addition to the initiatives of the best-positioned companies, the study pointed out some trends:

• B2C focus: B2C companies, such as Natura and Grupo Boticario, have strengthened their presence through a strong investment in an employer brand.
• Differentiated corporate benefits: Companies offer more and more advantages beyond the traditional package. The Boticario Group, for example, stood out for the Pet Aid, an innovation in the market. The study analyzes that, possibly, the choice of benefits came from the active listening of the collaborating people and, thus, reflects on the well-being of all of them.
• Digital transformation: Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itau stand out in this regard.
• Innovation: All companies in the ranking prioritize innovation, regardless of the sector. Natura, Vale and Grupo Boticario, for example, constantly seek new solutions and ways to improve processes.
• ESG: Most companies prioritize ESG (Environmental, Social and Governance) issues, with good corporate practices, sustainability and social responsibility and good, which bring important impact to attract and retain talent. 
• Flexibility: Hybrid and remote models follow as a preference among talents and contributes to a healthy balance between professional and personal life of the collaborating person.
• Sector: The 2024 ranking showed a dominance of energy sector companies, driven by interest in ESG and sustainability. 

Check the national ranking of the most loved companies to work for

In addition to providing a detailed overview of the practices that make a difference in people management, the study also revealed which companies stand out in the national landscape. The ranking, reflecting the perception of the interviewed professionals, showcases a mix of national and multinational companies, plus a growing interest in entrepreneurship as a career alternative.

1. ^^ Natura

2. 2 Vale

3. 3 Boticario Group

4. 4 Europharma

5. 5 Petrobras

6. 6 Eletrobras

7. 7 Itau

8. 8 Own Business (desire to undertake)

9. 9 CPFL

10 ^^ Echoenergy

A Loved Companies 2024 It is held annually by ILoveMyJob and presents an overview of the best employer branding practices in Brazil. The full report can be accessed at www.lovedcompanies.co.uk.