Loggi Launches First Generative AI Chatbot to Boost Sales in the Logistics Sector

Loggi, a leading Brazilian delivery company that is transforming logistics through technology, is launching another new channel powered by Generative Artificial Intelligence. This time, it is designed for specialized sales support – serving from small and medium entrepreneurs interested in contracting the company's logistics services to major brands or marketplaces – thereby expanding end-to-end support from registration to integration with e-commerce platforms.

The tool is designed to expand the capacity of Loggi's sales team by automating lead generation in a fast, personalized, and efficient manner. The new chatbot will be able to identify patterns and segment customers in real time, optimizing sales segmentation and swiftly directing more qualified leads to human support.

According to Diego Cançado, Vice President of Product and Technology at Loggi, the goal is to provide a more fluid, assertive, and scalable sales experience. “We aim to increase the conversion rate by 20% and reduce time spent on unqualified leads. This innovation reflects our ongoing commitment to excellence and to being a delivery benchmark through access to cutting-edge logistics solutions.”.

In addition to offering natural communication via WhatsApp with 24/7 availability, the tool enables click-to-WhatsApp campaigns and will facilitate the integration of nano and micro businesses, freeing up the sales team to focus on more complex negotiations with large clients. The tool will also assist customers seeking more information on how to integrate with platforms, providing simpler support and guidance through tutorials. Besides WhatsApp, the service will also be accessible via Loggi's app and website.

“Through automation and innovation, Loggi will further enhance the user experience, delivering significantly faster, more accurate, and targeted responses. Sales teams will also receive carefully qualified leads, allowing them to dedicate more time to more effective negotiations. This will build a more predictable and scalable sales process. With this, Loggi increasingly reaffirms its mission of connecting Brazil through technology and expanding the positive impact of its logistics ecosystem for businesses of all sizes,” concludes Diego.