Internationalization of infoproducts drives digital business in Brazil

The global market for infoproducts, expected to move US$480 billion by 2027, opens its doors for Brazilian producers to reach new audiences and diversify their sources of revenue.

Companies such as Ticto, one of the leading online sales platforms for digital businesses in Brazil, are leading this advance by offering technologies that simplify international transactions, enabling the sale of courses, mentoring and other digital products in multiple markets. In 2024, Ticto projects to double its turnover with this global expansion, with a monthly growth average of 20%.

Technology that opens borders

However, the internationalization of infoproducts is not limited to translating their contents. It involves tools that enable transactions in different currencies, compliance with local laws and technical support adapted to the needs of global producers and consumers.

Ticto has invested in international certifications and technologies that allow the processing of payments in multiple currencies, as well as multilingual support. This structure allows Brazilian entrepreneurs to expand their business without barriers, reaching audiences in the United States, Europe and other Latin American countries.

“A our priority is to facilitate the process so that the Brazilian producer focuses on what he does best: creating content that impacts lives. We offer solutions that guarantee security in transactions and efficiency in delivery, regardless of the” market, he says Renatto MoreiraCMO and co-founder of Tictus.

Facility for producers and consumers

Among the features that underpin international expansion is the integrated checkout system, which adjusts the shopping experience to the target market, avoiding friction in the payment process.In addition, tools such as“Boleto and Pix Infinite” offer the flexibility needed by consumers, while automation features minimize cart abandonment, increasing conversion rate.

Another differential is the support of member areas with intuitive organization and easy management. These features meet the growing demand for online educational content and allow infoproducers to keep their audiences engaged, regardless of location.

Seas never before navigated

Moreira reinforces that this internationalization is an inevitable movement for digital producers seeking sustainable growth. “The possibility of selling globally broadens horizons and diversifies sources of income. Our goal is to offer a reliable and adapted platform for each market, delivering the best experience for producers and consumers”, he comments.

The platform is also preparing to serve international producers by offering robust technical support tailored to the requirements of different countries.This includes compliance with regulations such as GDPR in Europe and the implementation of anti-fraud tools to ensure the security of transactions in any region.

Impact

The market for information products advances in large strides worldwide, driven mainly by the search for online education. In Brazil, this market moved about R$12 billion in 2021, with an expectation of annual growth of 20% until 2025. This advance is the reflection of the change in consumer behavior, which seeks practical solutions for professional training and personal development.

Ticto has already helped launch products that have stood out in the market, such as the “Millionaire” course, which reached R$128 million in sales in 50 days.This success demonstrates the potential of the industry and the effectiveness of the platform in turning ideas into profitable businesses.

For the future, the company plans to expand its operations in Latam and Europe, consolidating itself as a reference in the segment.“We are ready to meet a growing demand and offer the solutions that drive business anywhere in the world”, concludes Renatto.