Men and women tie for buying flowers, according to Giuliana Flores

A survey by Giuliana Flores, conducted between January and September 2024, revealed a draw: both men and women represented 50% of purchases of arrangements and bouquets in the brand's e-commerce. The result is significant, as it demonstrates that this type of gift is not only traditionally offered by men to women, but a gesture of affection and tribute from anyone to someone special. 

Other data that deserve attention are the most sought after species. Traditional roses lead the list, followed by orchids, field flowers, sunflowers and the famous enchanted rose, a classic of the brand. The states with the highest number of sales are, respectively, Sao Paulo, Rio de Janeiro, Minas Gerais, Parana and Santa Catarina. In addition, when analyzing age groups, Generation X and the Millennials they stand out as the largest buyers, representing 63% of sales. 

“Even with a catalog of more than 10 thousand gift options, which include chocolates, wines, plush and even books, our research shows that flowers remain the preference of Brazilians when it comes to giving. They are the choice of men and women of all ages and regions of the country feedback of our customers and we constantly seek to implement improvements to serve them efficiently and with” care, shares Clovis Souza, CEO of Giuliana Flores.