Flutter Brazil initiates a tender to define its Lead Agency for advertising and marketing

Flutter Brazil, responsible for the Betnacional and Betfair brands, has started a selection process for the choice of its new Lead Agency, which will be responsible for the creative strategy of the two brands in the Brazilian market.The initial part of the selection is being conducted in partnership with SCOPEN, an international consultancy specialized in strategic connections between brands and agencies.

In this first stage, SCOPEN will carry out a detailed mapping of the market and select advertising and marketing agencies based on strict criteria. At the end of the initial process, a group of finalists will be defined, moving on to a second phase conducted by Flutter Brazil itself, which will then choose the winning agency.

“We have worked to consolidate our role in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility and actions that create real connections with sport, entertainment and the Brazilian people. Flutter Brazil has a very big growth ambition, and we need great partners to help us on this” journey, says Alvaro Garcia, CMO of Flutter Brazil.

The selected agency will work in collaboration with other strategic partners of Flutter Brazil, such as regional and digital performance agencies, ensuring an integrated operation, with collaborative vision and focus on efficient communication for Betnacional and Betfair Brazil.

The initiative reinforces Flutter Brazil's commitment to transparent processes, careful analysis and partnerships that value excellence and alignment with rigorous compliance practices.In addition to its prominent role in the global online gaming scenario, the company is one of the founders and associates of the Brazilian Institute of Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe and sustainable market.