Tourism E-commerce Reaches 239 Million Visitors in December, Points Ranking

The e-commerce of tourism in Brazil ended 2024 with significant numbers, according to data released by Conversion, a company specialized in data analysis of e-commerce. In December, the sector registered a total of 239 million unique visitors, representing a growth of 4.8% compared to the same month of the previous year.

The survey, which considers the main players in the market, such as Decolar, Booking.com, CVC, Submarino Viagens and Hurb, shows the consistent recovery of tourism after the impacts of the Covid-19 pandemic. The number of unique visitors in December 2024 exceeded 12.3% the recorded in the same period of 2022, a year in which the sector still faced challenges related to sanitary restrictions.

Among the companies analyzed, Decolar maintained the leadership in the ranking, with 49.2 million unique visitors in December, a growth of 6.1% compared to the previous year. Then appear Booking.com (45.7 million), CVC (38.4 million), Submarino Viagens (35.2 million) and Hurb (29.8 million).

The study also revealed changes in consumer behavior, with an increase in the search for domestic destinations and short-haul trips. The categories that showed the highest growth were lodging and car rental, with highs of 8.3% and 7.1%, respectively, compared to December 2023.

For Mariana Souza, an analyst at Conversion, the numbers reflect the adaptation of the sector to the new demands of travelers.“Companies have invested in technology and customization, offering increasingly complete and convenient experiences for users.In addition, the appreciation of domestic tourism and proximity travel has driven the growth of e-commerce in the” sector, he says.

Tourism e-commerce is expected to continue its growth trend throughout 2025, driven by the resumption of consumer confidence and the consolidation of new consumption habits. According to Conversion projections, the sector is expected to move around R$ 62 billion this year, an increase of 15% compared to 2024.

The strengthening of e-commerce in tourism has also attracted new investors and fostered strategic partnerships between companies in the sector. Recently, CVC announced the acquisition of travel startup Guiando, with the aim of expanding its presence in the market of personalized travel and local experiences.

Faced with this positive scenario, companies in the sector continue to bet on innovation and improvement of the user experience to stand out in an increasingly competitive market. The trend is that e-commerce becomes increasingly relevant to Brazilian tourism, boosting the recovery and growth of the sector in the coming years.

Source: www.panrotas.com.br