Brazilian e-commerce optimist: 77% of retailers forecast growth in 2025

E-commerce in Brazil has proven resilient and optimistic despite the challenges faced in recent years. According to a recent survey, 77% of Brazilian e-commerce merchants are confident of significant growth in the sector by the end of 2025.

The study, conducted by the e-commerce platform Nuvemshop in partnership with the consultancy Mandae, heard more than 500 retailers from different segments and sizes. The results point to a positive vision of the future of e-commerce in the country, driven by changes in consumption habits and the accelerated adoption of digital technologies.

Among the factors that support this optimism, we highlight the expansion of internet access, increased consumer confidence in online shopping and the diversification of payment options.In addition, retailers have invested in improvements in the user experience, with more intuitive websites, detailed product pages and efficient customer support.

The survey also revealed that, to take advantage of the full potential for growth, retailers are aware of market trends. About 60% of respondents intend to expand their product catalog and invest in digital marketing strategies to attract and retain customers. Already 45% plan to invest in logistics and delivery solutions to ensure consumer satisfaction.

Another point highlighted by the study is the importance of presence in marketplaces. More than half of retailers (53%) already sell their products on platforms such as Mercado Livre, Amazon and Magalu, and this number tends to grow in the coming years. Marketplaces offer an additional showcase for products, as well as logistics and payment facilities.

Despite the optimism, retailers also recognize the challenges to be faced. Fierce competition, the need for technology investments and adaptation to changes in consumer behavior are among the main concerns.However, most believe that with proper planning and strategies, it is possible to overcome these obstacles and achieve the desired growth.

The optimism of Brazilian e-commerce retailers reflects the confidence in the potential of the sector and the ability to adapt to market demands. With the acceleration of digital transformation and the change in consumption habits, e-commerce tends to consolidate as a fundamental channel for retail in the country.

To take advantage of growth opportunities, it is essential that retailers invest in innovation, improve the customer experience and be aware of market trends. Thus, they can stand out in an increasingly competitive environment and meet the expectations of Brazilian consumers, increasingly demanding and connected.

With information from E-Commerce Brazil