E-commerce bets on smart labels to increase operational efficiency and security in deliveries

E-commerce is an increasingly competitive market, where price, speed and accuracy in deliveries are decisive factors for the final choice of consumers. With the growing importance of investing in logistics processes that also add traceability, a feature that makes all the difference on dates such as Christmas and Black Friday, the use of smart tags, such as RFID, have allowed different businesses to add even more operational efficiency and security in their online sales processes.

Alexsandro Franco, a new business development specialist for smart labels (RFID) at Avery Dennison, explains.According to the company's executive, traceability and accurate inventory management are among the main gains offered by the adoption of technologies such as RFID (radio frequency identification).

“The application of RFID in the packaging of products, offered by the most varied e-commerce segments, allows each item to have a unique digital identity. Through this strategy, it is possible to add transparency throughout the entire buying and selling process, from inventory and its management to real-time monitoring and delivery of the product to the final consumer. Purchases become safer and businesses more efficient”, highlights the executive.

According to Franco, the use of RFID smart tags helps, above all, in the inventory processes carried out by companies that make online sales, since they facilitate the automation and accuracy of this process, reducing the need for manual counting and minimizing human errors.

“With these tags gathering unique information about each product, RFID readers automatically capture this data and transmit it to the inventory management system.From that point, it is possible to make a quick comparison between them and the system movement records, adjust what is necessary and obtain the actual counting values of the” items, he points out.

Efficient and sustainable solutions for e-commerce

Aligning efficiency and sustainability to e-commerce operations, Keyse Ramalho, business development manager at Avery Dennison, highlights the demand of companies for the adherence of efficient and sustainable solutions that streamline product identification and also bring the premises of the circular economy.

In this sense, the new Linerless self-adhesive solution, which eliminates the use of liner & label protectors IO stands out for offering high efficiency and productivity, as well as reducing waste and disposal of materials during the labeling process, in varied logistics environments.

“In this context in which e-commerce is constantly growing, linerless self-adhesives are a response to the need to reduce the waste of these operations. With these characteristics, these solutions also reduce the carbon and water footprint used in the production of packaging, and mitigate the overload of landfills. The product also guarantees productivity improvement to many industries that use labels with variable information and that require clarity for correct reading, especially the barcode, something quite common in the e-commerce aspect of” concludes Key.