Process Digitization: The key to small business growth in 2025

More than a strong trend, process digitization will be necessary for entrepreneurship in Brazil in 2025. The adoption of digital tools and automation are transforming the market, allowing companies, especially micro and small, to reduce operating costs and increase their efficiency.

According to a study by McKinsey & Company, the implementation of automated processes can reduce administrative expenses by 20%. In addition, Sebrae research shows that companies that invest in learning can improve their operational efficiency by up to 80%. These advances align with World Bank data, which indicate that automation is a critical factor for the sustainable growth of emerging economies, such as Brazil.

Rafael Caribe, partner of Streamline Accounting, reinforces the gains involved in this movement: “A digitization has a direct impact on the survival and growth of small businesses. For those facing competitive margins, any productivity gain is essential. Tools such as generative artificial intelligence from the preparation of proposals to the use of chatbots in customer service, bringing agility and efficiency”, says the entrepreneur.

POSITIVE RESULTS IN PRACTICE

Practical examples already show how digital transformation is essential for small businesses in Brazil. A report by Sebrae highlights that initiatives using financial automation systems reduce by up to 30% the time spent on administrative tasks, freeing up energy and resources to focus on growth strategies.

In the Brazilian context, the simplification of bureaucratic processes, such as the opening of companies, is also a decisive factor.“O average time of business registration, which previously exceeded one month, today can be limited by a few hours, thanks to digitalization. This agility not only benefits entrepreneurs, but positions Brazil as a more competitive market in a global scenario”, recalls Caribe.

According to the entrepreneur, by 2025, digitalization presents itself as an opportunity and a necessity. “Entrepreneurs who embrace digital transformation are more likely to thrive in a dynamic and trained business environment, taking advantage of technological advances to reach new heights of success”, he concludes.