Data reveal that consumers anticipate Father's Day purchases in digital

Father's Day continues as one of the most relevant dates for Brazilian digital retail. In 2024, the sector generated approximately R$1,476.56 billion in revenue on this date, according to ABComm, representing a 4.91% increase compared to the previous year. The Cielo Index of Expanded Retail (ICVA) indicates that between August 5th and 11th, e-commerce saw a 41% increase in revenue compared to the same period in 2023. According to an analysis of...  Nubimetrics, Sales intelligence platform that uses big data and AI transforming data into insights to sellers For major brands, categories like barbershops, barbecue, and technology gain prominence and require pre-emptive preparation to best leverage the potential of the date.

Although the peak shopping period occurred on the actual holiday weekend last year, the warming trend in online It started earlier, and the trend is expected to continue in 2025. "By studying consumer behavior on dates like these, we've observed that digital consumer activity increases significantly almost a month earlier, highlighting the importance of proactive marketing strategies to capture the public's attention from the earliest signs of purchase intent," notes Juliana Vital, Global Chief Revenue Officer at Nubimetrics.

To make the most of this moment and achieve better results, information is the greatest ally. Therefore, the professional has compiled some of the main gift trends that should stand out in e-commerce in August

1. Personal care is booming: Blades and more complete kits

In 2024, shaving kits topped the purchase intent in the Barbering category. However, observing recent searches, the expert reveals a noticeable shift in consumer behavior over the years: there's a growing interest in practical solutions, such as razor blades. "To stand out, the advice is to invest in more complete combos, combining trimmers with oils or Please provide the text you want translated. "balms" is just a word, not a complete sentence or passage. "Offering a more sophisticated and attractive experience for gift-givers," notes the expert.

2. Churrasco: Focusing on less-explored accessories

The keyword "charcoal grill kit" is trending, both in searches and ad performance, indicating strong digital traction. For those looking to avoid the most direct competition, it's worth focusing on accessories with lower saturation and good demand, such as: tongs, personalized aprons, meat thermometers, or professional knives.

4. Tools: segment grows and demands smarter strategies

The electric tool segment is gaining significant traction. In 2025 alone, this category is already exhibiting growth of almost 25% in ... (The text is incomplete. "no" needs a following word or phrase to make sense.) e-commerce, e-commerce Projected to reach its first peak of the year in August. Sub-niches like power drill sales are highly competitive, especially in catalog-based ads. "In these cases, with more sellers and brands marketing the same type of product, the use of artificial intelligence for market analysis and decision-making becomes a critical differentiator to achieve relevance and conversion," explains Juliana.

Behaviors like these reinforce the importance of looking at data strategically. With intelligence and proactive planning, brands and salespeople can leverage Father's Day not just as a peak date, but as an opportunity to connect more effectively with consumers and stand out digitally," concludes the expert.