Smart data turns digital campaigns into concrete results

Many decisions in digital marketing are guided by data that reveal customer behavior. New tools, when integrated with smart platforms such as Ticto, allow you to map each user step: from the first click to the purchase. This information helps salespeople understand what works & what does not work & WHAT does NOT work & O, reducing costs and improving results.

Attention to what data reveals about the target audience and their interest in the product has been proving quite profitable.A study by McKinsey & Company shows that companies that use data to direct campaigns can improve spending efficiency by up to 30%. These numbers reinforce the importance of adopting a data-driven approach to increasing return on investment (ROI).

Renatto MoreiraCMO and co-founder of Tictus, explains how data analysis can change the game for infoproducers, who sell courses and mentoring in a saturated digital space.“Data helps you make more accurate decisions. You identify the channels that bring real results and can avoid wasting resources on strategies that do not work”, he says.

Real-time data improves opportunities

One of the most used tools for this data collection is the Facebook pixel.This is a code inserted in websites that records user interactions and connects them to advertising campaigns. It allows producers to track customer behavior from the first click to the checkout, generating data such as conversion rates, level of engagement and reasons for cart abandonment.

With this information cross-referenced with Ticto reports, you can identify patterns that help you adjust strategies. For example, understanding that many customers give up on their purchase at certain times allows you to change the sending of messages or create urgency alerts at the right time.

“Data in real time also allow you to identify new opportunities that were not on the initial radar. For example, you can discover a customer profile with potential for sales that was previously ignored. This view allows you to correct problems and expand the reach of campaigns. This speed is even more important during launches, when every minute counts “, explains Moreira. 

Reduction of acquisition costs

Data analytics also helps reduce customer acquisition costs.By identifying the pages or offers that convert the most, infoproducers can focus resources on the channels that actually bring results.

A common example is to realize that video testimonials increase the efficiency of the sales page. With this information, creators can generate campaigns focused on these elements, optimizing the use of advertising budget.

Moreira reinforces the importance of interpreting data well to improve campaign performance.“Reducing costs is a natural consequence when you know exactly where to invest. The data shows the way,”.

Optimizing sales funnels

Another advantage of data analysis is to identify bottlenecks in the sales funnel.This allows you to make timely improvements, such as simplifying the checkout or adjusting the presentation of offers, to prevent potential customers from giving up on the purchase.

“Small changes can generate great results. A simple adjustment, such as changing the color of a button or simplifying a step, can increase” conversions, says Renatto.

In addition, the platforms allow you to customize campaigns according to the customer profile, making messages more relevant to different audiences and increasing the chances of conversion.

The future of infoproducer campaigns

As analytics tools evolve, infoproducers are relying on more sophisticated solutions that combine automation and artificial intelligence.These technologies allow platforms to identify patterns of behavior and automatically adjust campaigns.

Moreira explains that many of these features are already part of platforms such as Ticto, which combines real-time data with AI to suggest actions such as optimized segmentations or changes in creatives. “We are moving towards a reality where producers do not have to worry about manual operations. The tools make automatic adjustments based on the data collected, leaving more time to focus on content and the relationship with the” customers.

This evolution also favors small producers who, until then, did not have access to such advanced resources.With the integration of accessible technologies, the digital market becomes increasingly competitive and inclusive.