Budweiser uses e-commerce and turns reselling historic brand products into a global music campaign

Budweiser proves once again that his history and that of music go hand in hand with the new campaign “Bud Resale”created by Africa Creative, the global brand presents a creative and genuine idea: to drive ads for e-commerce stores selling historic items from the brand's partnerships with the music world.From original posters of legendary tours to custom jackets from great artists, as well as collectible cans with iconic rap figures, Bud helps these finds reach true fans.

The brand identified that these items are more than objects: they are relics that carry the legacy of Budweiser in music and continue to thrill generations of fans. Therefore, the campaign takes a step forward by connecting these products with those who really live and breathe music, boosting their ads in a targeted and strategic way. In this way, Bud reinforces its positioning as the beer of idols and fans, celebrating its authentic presence in the musical universe.

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