Baby Alive doll leads Internet searches in Christmas, says Radar Simplex

In the month of Christmas, electronics, appliances and dolls Baby Alive were some of the items that emerged in the Brazilian wish list. It is what points out the December edition of Radar Simplex, a survey of the Franco-Brazilian startup Simplex, which monitors the searches performed by consumers in the largest e-commerce in the country and captures trends through an artificial intelligence platform. At the top of the ranking of the 15 most researched terms, Baby Alive, a doll that offers children the possibility of caring for a baby that looks real, showed growth of 789,1% compared to November.

PlayStation 5 Slim, Samsung S23 Ultra smartphones, manga and several iPhone models also took the top positions of the Simplex Radar, with increases of 545.9%; 322.9%; 311.2% and 236.5%; respectively.

In the vice-leadership, with an evolution of 724.1%, searches for external HD skyrocketed.“This is not an item that usually appears in the ranking at this time of year. So, possibly, it is the result of some major promotion announced by retailers, or it may still be a remnant of Black Friday, with Cyber Monday, which happened in early December”, explains Joao Lee, CEO of Simplex.

In the season of many trips, the search for cheap AIR passages” was included in the survey, with an evolution of 70.8%. Water filters, cameras, portable air conditioning, minibar, Chromecast streaming solution, men's sneakers and whiskey also appear on the list. 

Surrounded by controversy, the so-called “arminha gel” completes the ranking, with growth of 55.9% compared to November.In the annual comparison, the increase is even more impressive: a jump of 1900.8%.

Check out, below, the complete ranking with the fifteen terms that most aroused the interest of the brazilian in the large e-commerce in the country in december and their respective growth in relation to november:

1. Baby Alive (+ 789.1 %)
2. External HD (+ 724.1 %)
3. PS5 Slim (+ 545.9 %)
4. S23 ultra (+ 322.9 %)
5. Manga (+ 311.2 %)
6. iPhone (+ 236, %)
7. Water filter (+ 160.4%)
8. Camera (+ 139.9 %)
9. Chromecast (+121.1 %)
10. Minibar (+ 100.34 %)
11. Men's tennis (+ 86.8 %)
12. Portable air conditioner (+ 72.1 %)
13. Cheap flights (+ 70.8 %)
14. Whisky (+ 68.7 %)
15. Gel cabinet (+ 55.9 %)