AD Lifestyle invests in Generative AI to drive sales and revolutionize e-commerce experience

AD Lifestyle, a traditional carioca brand founded in 1984, found in Generative Artificial Intelligence a strategic differential to improve the customer experience and optimize its results. The brand has partnered with ShopNext.AI, a startup specializing in innovation for e-commerce, and implemented a set of AI-based solutions to make your interactions smarter and more personalized, optimizing your online sales results. 

In just six months after implementation, the retailer's numbers already reveal a significant impact: a 12% growth in sales, a 25% increase in the average ticket and a 70% reduction in service volume via support channels.In addition, 98% of customer queries were resolved directly by AI, without the need for human intervention.   

With advanced natural language processing technology and context analysis, the Wizard system, created by ShopNext.AI, now allows consumers to perform more intuitive searches on the AD Lifestyle website, receive accurate recommendations and get instant answers about products, orders and exchange policies. Already in the Genius solution, AI behaves like a virtual assistant, simulating the experience of a physical store seller, interacting in real time and assisting customers in the purchase journey. The solution has been integrated not only to the AD Lifestyle website, but also to the brand's WhatsApp, through Genius via WhatsApp, where it is used to trigger abandoned promotional campaigns. 

According to Pedro Duarte, CEO of ShopNext.AI, the use of Generative Artificial Intelligence in digital retail is just at the beginning, but it already demonstrates its transformative potential.“The online consumer is increasingly demanding, seeking fast, fluid and personalized experiences.Our technology allows brands such as AD Lifestyle to deliver a more agile and efficient service, reducing friction in the purchase process and increasing” conversion, explains the executive. 

A adoção da Inteligência Artificial Generativa vem se consolidando como uma tendência irreversível no varejo digital, e os resultados obtidos pela AD Lifestyle reforçam o potencial dessa tecnologia para impulsionar crescimento, eficiência e fidelização no setor.

According to Carlos Filipe Gomes, CEO of AD Lifestyle, innovation has not only brought operational gains, but also strengthened the bond with customers. “We are able to provide a much more intuitive and personalized experience. AI helps us better understand consumer preferences and offer exactly what they are looking for, in a simple and effective way”, says the executive.