72% of global companies already use AI: is yours among them?

A recent study of McKinsey it revealed a surprising fact: 72% of global companies have already adopted Artificial Intelligence (AI). But in Brazil, the optimism is even greater, with 62% of companies planning to increase their investments in AI in 2025, according to SAP. The question that remains is: is your company among them?

Research shows that Brazil is the most optimistic country in Latin America regarding the potential of AI in the workplace.Most Brazilian companies see AI positively, with 52% having a totally favorable perception and 27% with caveats.

An example is retail, AI is revolutionizing the buying journey, personalizing experiences and optimizing processes.With a custom AI assistant, companies can access real-time data, customized reports and even sales forecasts.

Personalization with AI: the new era of customer experience

Personalization with AI is transforming the way businesses connect with their customers.Through data analysis and learning user behavior, AI enables you to create highly personalized experiences, from product recommendations to personalized messages.

According to the IBM Institute for Business Value: 

• 71% of consumers expect personalized content from businesses (McKinsey).
• 67% get frustrated with non-personalized interactions (McKinsey).
• Fast-growing companies generate 40% plus personalization revenue (IBM).

With this we can note that personalization with AI is no longer a differential, but rather an expectation of consumers. Companies that invest in this technology are one step ahead in building lasting relationships and increasing revenue. AI allows you to create dynamic and intuitive reports, facilitating data visualization and decision making. And all this in real time, with direct integration into databases and internal systems.

AI trends and challenges

Advances in generative AI, intelligent process automation and deep personalization are some of the trends shaping the future of retail, but we also face challenges such as data quality and accuracy.

AI is transforming the corporate world, and companies that invest in this technology will be one step ahead. Understanding how this technology can be applied to your business is the first step to exploring its potential. Mouts IT closely follows the evolution of AI and can help you better understand applications for business. With expertise in Machine Learning, data analysis and application development, offering complete support, from implementation to maintenance. The main objective is to ensure that the technology is always aligned with the business goals and expectations of its customers.