The 2024 Caio Award – the main award in the events market – recognized the 21st anniversary party of KaBuM! As a notable case in the Social Event of the Year category (there was no first place). The Silver Alligator award ceremony took place this week in São Paulo, in the award's 25th edition, which has recognized the work of companies and professionals in the sector since 1999.
To celebrate its anniversary in style and boost its traditional Mega May campaign, Latin America's largest e-commerce site for technology and games threw a huge party on May 23rd. The event took place in the historic Central 1926 building in Bela Vista, welcoming big names from the industry, including influencers, press, and partners. KaBuM!'s 21st birthday party energized the city of São Paulo with musical performances, experiences, games, and technological activations.
KaBuM!'s mission is to bring more fun and technology into people's lives. And its anniversary party was no exception. The event's challenge was to transport guests into this scenario, with creative activations, including the use of artificial intelligence. In environments with the brand's visual identity, composed of an urban and tech atmosphere, activities included mousepad personalization in an immersive space, free gamer-themed flash tattoos – developed by the tattoo artist... Lucas Marinos -, create virtual graffiti and take photos, in addition to an immersive room where users connected with an AI tool to create scenarios and transform themselves into characters.
For the party, KaBuM! also developed an action and strategy game that combined adrenaline and technology. Simulating real-life Counter Strike matches with laser tag, guests competed in teams or individually, using infrared light beams. The event also featured musical attractions that energized the audience, such as the producer... There is no direct English translation for "Ecologyk" as it's not a recognized word in Portuguese or a common term. It's likely a misspelling, a brand name, or a neologism (newly coined word). More context is needed to provide an accurate translation. Possible interpretations could include: * **Ecology:** If it's a misspelling of "ecologia" (ecology in Portuguese). * **A brand name or product name:** In which case, the meaning would depend entirely on the branding. * **A proper noun:** Possibly a person's name or place name. To get a more accurate translation, please provide the sentence or context where "Ecologyk" appears., DJ Pancho Valdez, DJ Liu, DJ Thais And, including, a rapper's show Weigh, a phenomenon in the Brazilian trap music genre.
KaBuM!'s 21st-anniversary party was a true milestone in our history and an opportunity to bring together everything we love most. It's an honor to receive the Caio Award, which recognized our case as one of the best social events of the year, with a project entirely developed in-house. The award reinforces the commitment of a team passionate about what they do, combining strategy, trends, and innovation. I dedicate this victory to each and every one of them," says Bruno Chamas, KaBuM!'s Head of Marketing.
The Caio Award is produced by the board of directors of Eventos Magazine, one of the most renowned publications in the market. The award evaluates the best cases in events, event services, destinations, and venues (such as hotels, resorts, and convention centers), and also highlights sustainability in event practices. Furthermore, it includes categories such as the Grand Prix Caio Award and the Caio Sustainability Award.
