The pharmacy chain Pague Menos and Extrafarma, the second largest pharmaceutical retail chain in the country, was nominated for the Reclame Aqui 2025 Award in the categories “Drugeries and Pharmacies “High Operations and “Drugeries and Pharmacies”.This year, the Award celebrates 15 years, consolidating its position as the largest and most important service recognition and reputation in Brazil, in which consumers elect companies that offer the best experiences and solve problems efficiently.
In 2024, Extrafarma established itself as the great champion of the “Farmacies” category, while Pague Menos was runner-up in the “Farmacies & Operations Large Operations”. In the last edition, the initiative had more than 15 million votes, distributed in more than 300 categories.
“For us, it is an immense pride to once again be on the list among the companies that most have the consumer confidence in the pharmaceutical sector. The indication endorses our credibility, ethics, respect, excellent service, active listening to our client and passion for the work we develop, taking health with love for all Brazilians. This recognition is part of a work together, done by all areas of the Company, reinforcing our commitment to maintain a relationship of trust with all our consumers. This is the way to build a future with many fruits”, explains Camilo Frigo, director of new business at Pague Menos.
Voting
The phase for popular voting starts on September 1, 2025 and runs until 31/10, at 23:59. The voting takes place exclusively on the website of the Claim Award HERE. To know the nominees of all categories and vote, click here.
Awarding
The awards event will be held in December 2025, honoring all nominated companies, as well as announcing winners from all categories.

