The book “How to Invest In Startups: From Theory to Practice & A Complete Manual to Start Safely, arrives in the publishing market in physical and online bookstores William Enck, specialist in investments and entrepreneurship in Brazil. Published by Editora Gente and with an official launch scheduled for September this year, the work presents a practical and structured methodology to invest in startups, offering readers an accessible and reliable guide to surf the wave of innovation and entrepreneurship that is consolidated in Brazil available for pre-sale and whoever makes the purchase of a copy before the launch, guarantees participation in the inaugural edition of the challenge “Epreneur in 21 days” conducted by the title author.
Gaucho with a background in Production Engineering and specialization in Engineering Management through Loughborough University (United Kingdom), Enck has built a solid trajectory in the financial market and entrepreneurship.He has worked in mergers and acquisitions and founded several fintechs, standing out as co-founder of Captable. This last venture has consolidated itself as the largest platform for investments in startups in Brazil, enabling the capture of more than R$ 100 million for about 60 companies. His experience is of whom “ is an entrepreneur since before leaving the” college, which reflects his deep practical immersion in the sector.
At Captable, an enterprise responsible for inserting more than 7,500 people in the universe of investments in startups, Enck also stood out as an educator: he conducted courses, lectures and workshops aimed at helping savers of all profiles to understand and take advantage, with method and security, of the opportunities of the innovation ecosystem.
This whole trajectory gave rise to “How to Invest in Startups: From Theory to Practice ^ A Complete Manual to Start With Security”, which has as a great differential to be a practical and updated guide to the complex Brazilian reality, addressing the culture, economy and local laws. The work fills an editorial gap by offering a perspective of who really experienced the ecosystem, sharing authentic stories, successes and, fundamentally, the lessons learned extracted from failures.
In a light and relaxed reading, the content goes far beyond theory, deepening in methods of analysis, and valuation and portfolio strategies, always contextualized to the particularities of the national market. Among the topics covered, the “Lei de Potencia” stands out, which demonstrates how success in Venture Capital can come from a few, but strategic and successful, bets.
“The value generation is migrating from traditional structures to the innovation ecosystem.Everyone is living this, just pay attention to all the tools and solutions we use in our day to day. If the great epicenter of the economy's value creation is changing, it is natural that we have to adjust our way of investing. Whoever insists on being restricted only to the traditional financial market will let this wave pass”, declares Guilherme Enck.
He adds: “Iastasou the time that investing in startups was only for large funds.Every investor should have at least a small percentage of their equity allocated in these companies.My role is to teach them how to do this & I.E., in a sober, careful, consistent and tailored to the long-term nature of this asset class”.
With“How to Invest In Startups: From Theory to Practice & A Complete Handbook To Get Started Safe”, Enck not only informs but inspires, solidifying its position as an essential voice for anyone looking to thrive in the innovation market and drive growth for companies with real and lasting impact.
The author will allocate all copyrighted income from the book to the Tennis Foundation, Non-Governmental Organization (NGO), a non-profit organization that promotes the social transformation of children, adolescents and young people in vulnerable situations for more than two decades through sport and vocational training.
