On World Book Day, discover the titles that shaped the vision of C-level executives

Celebrated on April 23, World Book Day is more than a tribute to literature, it is an invitation to reflect on the transformative power of reading.In the corporate sphere, it becomes a strategic ally, helping leaders to make more assertive decisions, stimulate creativity and build more innovative business visions.

For many executives, reading is part of the routine of continuous development, as is the case of Bill Gates, who has already stated reading about 50 books a year, a habit that he considers essential for his personal and professional growth. On this special date, we have gathered the titles that have shaped the way of thinking, leading and undertaking of big names in the market. They are works that go beyond theory and offer practical lessons on management, organizational behavior, innovation and leadership with purpose. Check out the recommendations:

John Victorinus he is founder of the channel The Hour of Money, business administrator, MBA professor at Ibmec and financial educator

“O book Fast and slow: two ways of thinking, written by Daniel Kahneman, it opened me to the awareness of how we have moments when our decisions suffer external influences and could be better. It overthrows the belief that the human being is a rational animal. Sometimes, small situations can create biases that impact us in a deep way

Maria Fernanda Antunes Junqueira is founder of COUPONATION, largest platform of offers, economy and shopping inspirations in Brazil

“O book The Power of Habit, from Charles Duhigg, marked me deeply for showing how small daily choices shape great results 'both in personal and professional life. As a company leader, woman and mother, I have an intense routine and full of demands. I learned that creating good habits and consistent routines is the key to being able to balance priorities, lead with focus and still have space for what matters most. The book helped me understand that real change happens in the details of everyday life 'AND that's what I seek to apply in my way of leading.”

Pedro Signorelli is founder of Pragmatic and one of the leading experts in management in Brazil, with emphasis on OKRs.

“A book that changed my vision was the Seven Habits of Highly Effective People, by Stephen Covey, who I read in 2001 when I was in my senior year of college. There is a chapter that addresses the spheres of control, that is, what is inside and what is out of your control, what you can or can not influence, and the level of concern that you put in each of these topics. This for me was very important! And I have already suggested to several people who would also ponder on these topics, as it would help a lot”.

Rafael Rojas he is co-founder and CTO of Budz, a Brazilian pet tech that uses artificial intelligence to empower pet owners.

“O book Skin in the Game, from Nassim Nicholas Taleb, explores the importance of taking real risks when making decisions that affect other people. In my view, this means that it is not enough to lead, it is necessary to be exposed to the consequences of one's own choices. Having (pele at stake ALIGNs interests, generates more responsibility and strengthens the long-term vision of the company. This reading helped me build this vision about business: those who lead need to be willing to truly commit to the impact of strategic decisions”.

Rodrigo Vitor is founder and CEO of Phythus, agency specialized in events and live marketing

“I chose the book Reinventing Organizations, by Frederic Laloux, because he presents a deeply innovative approach to how companies can be more human, evolutionary and driven by purpose. At a time when Fito lives a cycle of expansion and consolidation, the learning of the work resonates directly with what we seek to build: a collaborative organization, with autonomous teams and a strong culture. Reading made me rethink the role of leadership, more as a facilitator than a directive and reinforced the importance of active listening, of the sense of ownership and freedom with responsibility. Since then, strategic decisions have been guided by this more organic look, connected with the essence of what we are: a brand that creates memorable experiences.