Pix Automatic: Hotmart increases customer retention by 32 percentage points after launching new Pix functionality with EBANX

A Hotmart, a global technology company and leader in digital business in the Creative Economy, announced positive performance results since it started offering the Pix Automatic, new recurring functionality of Pix EBANX, a global fintech specializing in payments for emerging markets, Pix Automatic has been available on the Hotmart platform since June 16, the first day of operation of the tool.

The unpublished data were presented in the EBANX Payments Summit, Annual event that is in the eighth year, held in Mexico City last week. During the Summit, we hotmart has revealed a 32 percentage point growth in retention for customers who use Pix for recurring payments since the launch of Pix Automaticin practice, this means that Hotmart now converts more than four times the number of recurring payments with Pix to subscriptions that previously failed.

Please provide the rest of the Portuguese text. I need the complete sentence or paragraph to translate it. Pix Automatic eliminates oatrite two payments manuals monthly, the that provides one experience fluid to the users e improves a retention, a predictability do flow de box e the growth two ” creators, explained Allana Braga, Head of Payments at Hotmart and speaker at the EBANX Payments Summit.

Hotmart operates in five Latin American countries with EBANX, including Brazil, Colombia, Chile, Peru and Mexico. With the partnership, the company offers in the region a combination of card payments and alternative methods, such as Pix and Pix Automatic, which quickly became a success for the platform. “Recurring payments are nothing new, but something that has changed is their importance. Now, they are crucial for the creator to build a loyal audience, stabilize income and thus plan, invest and grow”, he said Braga.

Melissa Johnson's, EBANX Commercial Vice President for the Americas, highlighted the reason that led Pix Automatic to generate such positive results for Hotmart: “Offering more recurring payment options generates a better customer experience and, in the end, a greater reach. With the Automatic Pix, Hotmart offers more people in Brazil the possibility of signing up, even without a credit card.”

More than 160 million adults in Brazil already use Pix, which means 93% of the country's adult population. In comparison, 60 million Brazilian adults do not have a credit card, according to the Central Bank.Filling this gap, the Automatic Pix is expected to move more than 30 billion dollars in recurring payments online in the next two years, according to data from the research institution Payments and Commerce Market Intelligence (PCMI) presented in the Beyond Borders 2025, EBANX annual study.

“Pix Automatic is set to become a standard tool for recurring digital payments in Brazil, expanding financial inclusion and providing more predictable revenue for businesses based on subscription models, including creators, digital platforms and SaaS companies”, he said Johnson.

Before Mexico City, EBANX held an edition of the Payment Summit in Macau at the end of August, also with participation from Hotmart.