When Larissa Isensee started working at her grandfather's textile factory, which bears his surname, at the age of 14, she could hardly imagine that, just over a decade later, she would be leading the business with a strategic vision that would transform it into a success. Today, at 26, she is CEO of the only industry in Brazil specializing in the manufacture of circular looms for fabrics from already scrapped machines, offering cost savings to its clients.
While still a teenager, she took on the challenge of selling textile machinery. “I always wanted to understand every detail of what I was selling. Knowing how the machines worked was essential so that I could inspire confidence in my clients,” she says. Her dedication to perfecting her sales techniques and to deeply understanding the products led her to become a leader and sales expert at a very young age.
When her grandfather decided to retire, she saw an opportunity few would dare to seize. At only 22 years old, she took over the company's management, leasing the industry with the challenge of rebuilding it. According to the 8th edition Women on BoardsAccording to research by Deloitte, a global consulting and auditing firm, only 61% of CEOs worldwide are women. "I've never let myself be intimidated. What matters is how much you're willing to learn and dedicate yourself," she states.
At the time, the factory was facing debt and modest revenue of R$1.2 million per year. Larissa, with her sales experience, identified the biggest problem: communication with clients. “I knew we needed to change the way we connected with people. It was necessary to do more than just sell; we needed to inform and detail the circular loom and its advantages to our clients,” she explains.
With this pivotal turning point, decisive for the growth of her new business, she restructured her team, investing in specialized training. “Each employee needs to be a specialist. They’re not just there to sell, but to answer questions and build trust,” she emphasizes.
In just two years, the young CEO not only managed to renegotiate all the industry's debts, but also tripled revenue, which jumped to almost R$1,400,000,000 (R$1.4 billion) in 2024.
One of the industry's key differentiators is the manufacturing of circular knitting machines from scrapped machinery, something unique in Brazil. This sustainable solution allows small entrepreneurs to save up to 70% on initial investment, facilitating access to high-quality equipment.
Innovation and excellent customer service have not only consolidated its leadership in the national market, but have also opened up new frontiers. Today, it exports exclusive circular knitting machine parts throughout Latin America, breaking down barriers and taking Brazilian expertise beyond our borders.
Young yet determined, Larissa Isensee leverages her sales expertise and leadership spirit to make her mark on the history of the Brazilian textile industry. For her, the secret to success lies in passion for her work and the courage to innovate. “My greatest motivation has always been to show that, with knowledge and determination, it’s possible to transform even the greatest challenges into opportunities.”
Larissa's story is an inspiration for young entrepreneurs who dream of making a difference. "The future belongs to those who believe in the power of ideas and responsible work. That's the message I want to leave for everyone," concludes the young CEO.
