Retrospective: the most sought after courses by Brazilians in the digital areas in 2024

The search for the development of digital skills have been increasingly requested, especially in the labor market. Areas related to technologies, data, design and even those professions that use the digital environment for sales or dissemination of products and services such as social networks IO already have a strong space within companies.

But to become a professional who can occupy these places, qualification is the first step to finding good opportunities. And the Brazilian has been seeking to improve in these areas, it is what reveals a study conducted by DataCamp, platform of online courses of technology, data and artificial intelligence, which shows the most sought after courses in 2024 focused on the development of digital skills. 

Below, it is possible to check the ranking with the fifteen most sought after courses in the areas of technology, data, design and digital communication:

Technology

In technology, we can see an intense search for basic knowledge of the area, such as computer science and information technology courses, which are directly linked to the production, storage, transmission, access and security of information. Another field that generates interest is programming, which can be perceived by the search for courses in analysis and development of systems, in addition to interest in some specific programming languages such as power bi and python.

Data

The data area has been growing significantly in recent years, especially in 2024. In addition, many of the professions related to the analysis and use of data appear as promising for 2025. Among the most sought-after courses, those of computer science, information systems and data science demonstrate the growing interest of Brazilians in these areas that, in addition to bringing prospects for promising opportunities, promise very attractive remuneration.

Design, marketing and social media

Still within the development of digital skills, but this time more connected with branches of communication, digital marketing and social media courses gain more and more space, especially at a time when social networks are a source of income for many 5 from bloggers to small entrepreneurs who depend on platforms to generate income. Already the course of graphic design, more traditional, continues to be highly targeted by Brazilians, appearing in third place in the ranking. The areas tend to attract people who like the combination of the use of technical knowledge with creativity.

AI and general knowledge

Some knowledge is very linked to the areas of the digital universe, but can be used in various market segments. It is the case of excel, the office package and, more recently, artificial intelligence. These are tools that enable their use in a more basic way to a very advanced level, which makes them very present in the daily lives of various professions. 

With the emergence of artificial intelligence and its use already established in the routine of part of the population, the learning of resources such as ChatGPT has proven strategic for professionals in all areas and positions, as it appears as a facilitating instrument of the execution of tasks. With artificial intelligence increasingly present in everyday life, in addition to learning its functions to assist in various tasks, more and more are opening vacancies for those who become experts in the use of tools.

For Martijn Theuwissen, COO of DataCamp, in the digital environment, especially after the accelerated advances observed with artificial intelligence, it will be increasingly rare for someone not to need to improve regularly, conducting new courses almost annually. “ The market is already demanding diversified skills and rapid adaptations, making courses (really applicable in everyday life 1 fundamental for those who want to stand out and remain professionally relevant”, he says. 

Methodology

To discover the most searched courses for digital skills in 2024, DataCamp started from the investigation of the terms commonly used by Brazilians for this search, such as: “curso”, “aprender” and “learned in”. Internet platforms such as Google, Bing, Youtube, TikTok, X and Pinterest were searched and then the data available from the last year, corresponding to the period from november 2023 to october 2024. For the creation of the ranking, the first courses that presented the highest volume of the last twelve months were selected.